icc
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
According to a media report, Star India has sent an email to ICC to renegotiate the deal
e4m Staff Aug 22, 2024 1:30 PM
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages during the arbitration proceedings”
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
e4m Staff Jun 5, 2024 12:38 PM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Rajiv Gopinath May 31, 2024 8:47 AM
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
e4m Staff May 30, 2024 4:01 PM
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
e4m Staff May 22, 2024 3:45 PM
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
e4m Desk May 18, 2024 12:34 PM
This will be applicable for 10 matches, including the India matches, semi-finals and finals
e4m Staff May 16, 2024 11:20 AM
Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
e4m Staff May 2, 2024 11:24 AM
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
NATIVE CONTENT Apr 16, 2024 8:50 AM
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
e4m Staff Mar 26, 2024 12:55 PM
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Sohini Ganguly Mar 18, 2024 8:47 AM
Star India has asked the company to pay for damages for non-compliance with the terms of the alliance agreement dated August 26, 2022
e4m Staff Mar 15, 2024 3:33 PM
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
Chehneet Kaur Mar 13, 2024 9:03 AM
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only free-to-air (FTA) DTH service in India
Aditi Gupta Mar 6, 2024 9:22 AM
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
Sonam Saini Mar 6, 2024 9:15 AM
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
At the 24th edition of FICCI Frames, Kevin Vaz, CEO - Broadcast Entertainment, Viacom18, and Chair, FICCI Media and Entertainment Committee, spoke on the country’s diverse media consumption habits
Sonam Saini Mar 5, 2024 12:12 PM
The Punit Goenka-led company said that it has strong grounds to counter Star's claims in the matter of the ICC deal
e4m Desk Feb 14, 2024 10:06 AM
In its reply to BSE on media reports claiming that Disney Star is mulling legal action against it for failing to pay up, ZEEL said it cannot comment on Disney Star's intentions
e4m Staff Jan 30, 2024 3:13 PM
Nohwar is currently the General Manager for India & South Asia for Warner Bros. Discovery
e4m Staff Jan 30, 2024 1:54 PM
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and U-19 global events, say experts
Sonam Saini Jan 23, 2024 8:18 AM
The two-film campaign shows the emotional aspects of what goes behind every claim
e4m Staff Jan 15, 2024 12:22 PM
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
e4m Staff Dec 26, 2023 5:40 PM
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
e4m Staff Nov 27, 2023 1:20 PM
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
The first eight overs of the mind boggling battle between the top cricketing teams saw peak concurrency touching 5.5 crores
e4m Staff Nov 19, 2023 8:32 PM
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand
e4m Staff Nov 16, 2023 8:39 AM
The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
e4m Staff Nov 15, 2023 6:05 PM
