The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Jay Shah will assume the role on December 1, 2024
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
According to a media report, Star India has sent an email to ICC to renegotiate the deal
Jay Shah is currently the Secretary of BCCI
Laxman Narasimhan was appointed as CEO in 2022
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages during the arbitration proceedings”
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
Disney Star this year onboarded 59 categories of advertisers and 90 brands
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
Other names include AMFI, BPCL, Haier, ICICI Bank, Jockey, KP Group, Reliance Retail, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
ICC Men’s T20 World Cup 2024 is set to commence on June 2
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
This will be applicable for 10 matches, including the India matches, semi-finals and finals
Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this year
Star India’s sports business loss expands by 50% in H1FY24
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Star India has asked the company to pay for damages for non-compliance with the terms of the alliance agreement dated August 26, 2022
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access to affluent audiences and premium inventory formats
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only free-to-air (FTA) DTH service in India
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
At the 24th edition of FICCI Frames, Kevin Vaz, CEO - Broadcast Entertainment, Viacom18, and Chair, FICCI Media and Entertainment Committee, spoke on the country’s diverse media consumption habits
The Punit Goenka-led company said that it has strong grounds to counter Star's claims in the matter of the ICC deal
In its reply to BSE on media reports claiming that Disney Star is mulling legal action against it for failing to pay up, ZEEL said it cannot comment on Disney Star's intentions
Nohwar is currently the General Manager for India & South Asia for Warner Bros. Discovery
Kevin Vaz is CEO- Broadcast Entertainment, Viacom18
There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV rights for ICC Men's and U-19 global events, say experts
The two-film campaign shows the emotional aspects of what goes behind every claim
The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
The first eight overs of the mind boggling battle between the top cricketing teams saw peak concurrency touching 5.5 crores
Brands across categories caused a moment marketing tsunami as they celebrated India's historic jinx-breaking win against New Zealand