JSW Paints pays tribute to the colours of India in new Independence Day campaign
Conceptualized by TBWA\India, the campaign offers a fresh perspective on the Indian national flag
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Bharatendu Kabi joins JSW as Executive VP and Group Head - Media & Communications
He was with Hero MotoCorp for 19 years
Paris Olympics 2024: Brands gun for gold with campaigns and activations
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
JSW's campaign celebrates athletes’ relentless pursuit beyond victories & setbacks
Neeraj Chopra, Manu Bhaker, men’s relay team among athletes starring in group’s Rukna Nahi Hai campaign
Shaurya Tyagi named Head of Digital Marketing at JSW
Prior to this, Shaurya Tyagi was with Reliance Retail as Head of Digital Marketing & Loyalty (JioMart Partner)
Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2; Tally reaches 9
McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each
Cannes Lions 2024: One silver and four bronze for India on Day 2
Jindal Steel and Power's 'The Steel of India' campaign wins one silver and one bronze. One bronze each for VML, Ogilvy and Leo Burnett
JSW Paints unveils anthem to celebrate the 'colourful spirit' of cricket
The brand is associated with six teams this IPL
JSW Paints celebrates thoughtful actions in new digital film
The film has been conceptualised by TBWA\India
JSW Paints celebrates ‘beautiful memories’ in digital film
The film has been conceptualised by TBWA\India
Divyanshu Singh elevated as COO of JSW Sports
He comes with a decade of experience across sports sponsorships and marketing
JSW Group names Neeraj Chopra as brand ambassador
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
JSW Inspire weaves a story of India's craft heritage
The activewear company has launched a brand film to showcase Team India's jersey for Asian Games
Sawalia aims to empower Indian consumers in JSW Paints’ Pixa campaign
The campaign is headlined by Alia Bhatt
JSW Paints questions our biases about colours in new Independence Day ad
The campaign has been conceptualized by TBWA\India
JSW One Homes highlights the need for a trusted partner in building dream abodes
The brand has launched its inaugural digital brand campaign
Alia Bhatt & Ayushmann Khurrana ask all the right questions in JSW Paints ad
The ad has been conceptualized by TBWA
Delhi Capitals signs JSW Paints as its Principal Sponsor for WPL 2023
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
FIH signs JSW as global World Cup partner
The partnership is for upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela, which will start on January 13
JSW Paints’ I-Day ad: A moment marketing attempt gone wrong?
The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
Brands line up to back Indian contingent at Commonwealth Games 2022
From Adani Sportsline to JSW Inspire to Adidas, IOA has so far roped in more than nine sponsors for the Indian CWG squad. Some brands are on board for Paris Olympic Games & Asian Games too
Takehiko Matsushita appointed as Managing Director, Toshiba JSW Power Systems
Matsushita has wide-ranging experience and expertise in mechanical system engineering
JSW Steel rolls out 360-degree integrated campaign
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
JSW One Platforms names Gaurav Sachdeva as CEO
Sachdeva transitioned from his role at JSW Ventures where he led venture capital investments for the fund
JSW Paints gets Alia Bhatt & comedian Atul Khatri in new campaign
The campaign has been conceptualized by TBWA\India
JSW Sports to represent Dhruv Jurel
The 21-year-old cricketer is member of the Rajasthan Royals squad at the 2022 Indian Premier League
'Any colour one price' proposition will help JSW Paints stand out in IPL: Anuradha Bose
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
Jemimah Rodrigues signs with JSW Sports
As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency
JSW Paints unveils new campaign with Alia Bhatt in double role
The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering
JSW Paints' new campaign encourages people to connect with colours that form India
The campaign ‘Har rang mein hai desh ka rang’ has been conceptualised and executed by ABP Uncut
JSW Sports adds Axar Patel and Kagiso Rabada to its roster
The firm will now manage all commercial interests and marketing rights for the cricketers
JSW’s campaign celebrates unstoppable spirit of Indian contingent for Tokyo 2020
Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage
Tokyo Olympics: Coca-Cola, Amul, Hero Motocorp, JSW, MPL among broadcast sponsors
SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates
JSW Sports ties up with AISTS India to offer Sports Management courses in India
This partnership opens up several opportunities to strengthen India's sports culture
‘We're grateful for the opportunity to bring some of India's largest brands to life’
Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic
Ayushmann Khurrana talks about price transparency in new campaign for JSW Paints
This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels
JSW Sports partners with business accelerator firm India Accelerator
The partnership aims to mentor start-ups working in the arena of Sports, Sports Data, Gaming and e-Sports space and create a holistic ecosystem for them
JSW Group named Delhi Capitals' principal sponsor
The JSW insignia will be sported on the front of the team’s jersey, and complemented by in-stadia branding of the brand's product portfolio
Delhi Capitals appoints Colonel Vinod Bisht as Interim CEO
The IIM-A alumnus, Bisht is a paratrooper with over two decades in the Indian Army
Rishabh Pant now on JSW Sports' talent management roster
The sports arm of the $13 billion JSW Group conglomerate will manage all commercial interests and marketing rights of the 23-year-old cricketer
Alia Bhatt & Ayushmann Khurrana named brand ambassadors of JSW Paints
The company is all set to release its first-ever marketing campaign featuring the actors
Delhi Capitals names JSW Group as Principal Sponsor for IPL 2020
JSW Group comes in place of Daikin Air-Conditioning that had been the Delhi franchise’s Principal Sponsors since 2015
‘The need for advertising to deliver sharp business results will be more pronounced’
Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more
JSW Cement builds Balaji temple in Andhra's Nandyal
The project included revitalizing the water source necessary for local community’s agriculture needs
Sunil Chhetri & Sourav Ganguly come together in JSW Cement's new TVC
The company has roped in the sports icons as its brand ambassadors
'The larger objective now is to convey how a brand looks at a situation like this'
In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more
JSW Steel ropes in Rishabh Pant as brand ambassador
The cricketer will be JSW's brand ambassador for a three-year period