NDTV revenue up 30% in Q1 FY25 buoyed by elections
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
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Channel price hike: Are broadcasters and cable operators nearing a compromise?
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Musk congratulates Modi on LS win, says he’s eager to invest in India
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
Will Kangana Ranaut's Lok Sabha win reignite her brand value?
Industry experts believe as a Member of Parliament, Kangana Ranaut's position in the public domain and the endorsement world is likely to get a boost
Who will be the next I&B Minister?
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Hope for advertisers: Modi 3.0's thin majority sparks talks of populist Budget
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Did influencers play agents of change this election season?
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Aaj Tak Digital records 276 million views on counting day
The platform clocked 1 billion views in 28 days
Times Now Navbharat Election Viewing Campaign: Chunav Charcha Corner
A Uniting Experience for Top Agencies in Mumbai, Delhi, and Bangalore
Who will sit on the Prime Minister’s throne?
Puthiya Thalaimurai is preparing for an exclusive broadcast on election day
IPL or Elections: Who had a better run Outdoors?
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
HT Media Adds New Content-Led Innovations Under 'Elections with HT’
During this election season, the group has observed over 890 million page views
Lok Sabha Elections: Meta accused of approving political ads that incite violence
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Voting Day 2024: How brands reminded Indians of their 'superpowers'
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
Lok Sabha Polls: BJP spent Rs 100 crore on Google ads in five months
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
News18 launches OOH campaign in GroupM offices for polls
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
Counting on the big day: News channels expect up to 50% jump in revenues for poll results
Ad rates too typically go up 40-50% during elections, say industry experts
The role of communications in India’s electoral landscape
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
Spykar launches campaign asking youngsters to participate in elections
Brandmovers India is the creative agency behind the #VOTINGISCOOL campaign
Are advertisers tightening their purse strings due to elections?
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
BookMyShow launches film encouraging youth to step out and vote
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
Dailyhunt shows the difference a vote can make in new digital film
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
Braving headwinds, broadcasters see an H1 of mixed performances
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Elections 2024: News channels expect 25-30% jump in ad revenue in Q1
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
The Hindu launches #SeeYouAtThePolls campaign ahead of elections
The aim of the campaign is to make Gen Z aware of their voting rights
Goafest 2024 from May 29-31 in Mumbai
The relocation has been done in consideration of the Lok Sabha elections
As Lok Sabha elections begin today, marketers vote for vernacular advertising
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Lok Sabha Elections 2024: X restrains political posts at EC's behest
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
Lok Sabha elections: India News opinion poll projects victory for NDA
India News-Decoding Dynamics has projected that NDA will get 383 of the 543 seats in the upcoming elections
Goafest venue moved to Mumbai due to Lok Sabha polls?
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30 and 31
Manorama News teams up with Voter's Mood Research for Lok Sabha pre-polls
The survey, titled ‘20th il Aaru?’ aims to capture the nuances of the current political mood
The election report: Has focus on local issues given news channels an edge?
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Lok Sabha polls: Now, Congress takes digs at BJP with new spots
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
Ayushmann Khurrana to urge youngsters to vote in Lok Sabha polls
Ayushmann Khurrana is also UNICEF’s National Ambassador for India
Lok Sabha polls: BJP ups the ante with more ads aimed at opposition
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
BJP fires first salvo at I.N.D.I.A alliance in ad battle ahead of Lok Sabha polls
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
Puthiya Thalaimurai celebrates the festival of democracy
Special Election Bus to traverse all 39 constituencies of Tamil Nadu
DAVP & political consultants among top advertisers on Google ahead of LS polls
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Lok Sabha polls: After Google, Meta also asks advertisers to disclose AI usage in ads
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
BJP ropes in McCann Worldgroup & Scarecrow for creative duties: Report
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
Google Ads: BJP spent Rs 31 Cr, INC Rs 14 Lakh ahead of Lok Sabha polls
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
Why are news publishers losing web traffic now?
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
LS passes Press & Registration of Periodicals Bill; listing new title now easier
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
Govt has spent Rs 967 cr in print media ads since 2019
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
Telecommunications Bill in Lok Sabha today: OTT likely to be excluded
As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope of telecom regulations
iTV Network hosts political conclave ‘India News Manch’
Day 1 of the India News Manch kicked off with AAP MP Raghav Chadha
Women should be given importance in party responsibilities: Jothimani Sennimalai
Jothimani Sennimalai, a Member of Parliament in the Lok Sabha (Congress), was speaking at ABP Network's 'The Southern Rising' Summit
IT min Ashwini Vaishnaw rules out plans to regulate AI growth
The minister informed the Lok Sabha that the government was planning to use the power of AI for providing personalised and interactive citizen services
MIB asked 9 TV channels to go off air for programme, ad code violations in 2017-22
Speaking in the Lok Sabha, I&B minister Anurag Thakur said the MIB has also issued directions for blocking 94 YouTube-based news channels and 19 social media accounts/websites/mobile applications
Central govt spent Rs 190-625 crore on print ads in last five years
Speaking in the Lok Sabha, I&B minister Anurag Thakur said the Bureau of Outreach and Communication has empanelled 7,256 newspapers