The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
Kidbea's latest funding news follows a pre-series A round in January 2024, where the brand Secured USD 1 million
Previously, Ankita Malik was working with Zeno Group
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in purchase behaviours, client needs, India as a market and more
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
In 2023, Abhishek Malik was recognized as one of the winners at Impact’s “TOP 30 under 30” young agency professionals in the A&M space
At the e4m Red Carpet Awards and Summit, emcees got on stage, not to host but to be a panellist this time and share their side of experiences
Hemant Malik, Wholetime Director on the Board of ITC & Divisional Chief Executive-Foods at ITC Ltd., reflects on his years of friendship and partnership with Sinha
Malik moves from DEN Cable where he is Vice President
“Becoming a brazen apologist for the hate propaganda spread by @arivalayam (DMK),” Parthasarathy wrote in a tweet
Parthasarathy who resigned from The Hindu Group in January 2023 as Chairperson has criticised the paper for carrying a full-fledged election poster
At the Pitch CMO Summit- Bengaluru 2023, Chaitanya Ramalingegowda, Director and Co-founder of Wakefit explained how authentic and transparent brands can add value to the lives of their customers
To be held on August 18, 10 am onwards
Sunayna Malik, Managing Director, India, Senior VP, APAC, Archetype, shares how AI is playing the role of a mentor for young PR professionals and other policies provided by the agencies to them
Lakshman has been associated with the group for over four decades
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
Mandate wonfFollowing a competitive multi-agency pitch
Prior to joining Leaf Round, Ramalingam was the Head of Marketing at CoinDCX
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Prior to Aaj Tak she was associated with ABP News
Most recently, Malik was Head of Global Business Marketing at Spotify
It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective
Current APAC CEO Christophe Cambournac moves to global role
She will lead strategic marketing and communication efforts for the brand
Wakefit Co-founder Chaitanya Ramalingegowda talks to e4m about the company’s marketing trajectory, the trust on word of mouth and more
The awards celebrate individuals, entities and organisations who have contributed to materially improving the condition of society, the economy and the planet
Ashwin Malick elected Vice President
Features in latest campaign for their Black Edition range of charging products
The campaign features athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik & Lovlina Borgohain
He was earlier working as Head of Operations for international businesses
The jury was chaired by Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld and e4m Group, and Sunayna Malik, MD & Senior Vice President, Archetype
Mehernosh Malia, Head – Dairy Business, Nestlé India, talks about the new recycling campaign by Nestle a+, promotion strategies, collaboration with Tetra Pak & Reliance Retail, plans ahead and more
The film celebrates womanhood, the spirit of women of dreaming big within the four walls of their homes and breaking all boundaries
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
We bring you a roundup of the news that made headlines this past week
Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform
The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results
The mandate includes both offline and online media mandates of BRILLON, including e-commerce
Singh will reportedly seek a bigger global role outside and is currently on his notice period
The movement to restore hope for children has already garnered support from influential personalities like Sri Sri Ravi Shankar, Haile Gebrselassie, Sakshi Malik, Rahul Bose, and more
The agency pulled off the feat in the last couple of months despite Covid challenges
The initiative by Godrej Locks acknowledged the contributions of Covid warriors
The campaign encourages India to take inspiration from real-life heroes like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri who have fought their way and came back stronger
The movement will garner support from athletes Sakshi Malik, Bhuvneshwar Kumar, Rohan Bopanna, Karman Kaur Thandi and T Gopi
Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more
Swiggy will also celebrate its 7th birthday at the Bigg Boss OTT house