Parle-G strikes an emotional chord with its Chhath Puja campaign
The campaign has been conceptualised by Thought Blurb Communications
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Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
Mayank Jain joins Amazon to lead the Seller Marketing function
Prior to this, Mayank Jain was associated with Swiggy where he was responsible for consumer brand and in-app marketing for all of its new initiatives
Will start something new, a consumer tech product: Koo founder
Mayank Bidawatka took to LinkedIn to say that a seven-member team is already working on the project
Niraamaya Life appoints Ashwani Gandhi as CEO
Ashwani Gandhi will lead the three business verticals - Retreats, D2C and Products
Is the worst over for TV ad industry?
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry
Cookie crunch kicks off first-party data race
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Vikrant Massey's persona resonates with diverse audiences: Mayank Bathwal, ABHICL
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
‘AdEx for Activ One’s campaign is equally distributed among TV, OOH & Digital’
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
Megha Tata moves on from Cosmos Maya
Megha Tata was appointed as the CEO of the animation studio in October 2022
Vikrant Massey puns his way through new Aditya Birla Health Insurance ads
The four ad film series features Vikrant Massey talking about the benefits of the company's newly launched service, Activ One
Aval Vikatan concludes Samayal Super Star
The culinary competition saw thousands of participants from across Tamil Nadu
Max Healthcare appoints Mayank Mathur as Senior VP – Marketing
Mathur was earlier associated with Apollo Hospitals
News 1st unveils AI-based Meta news anchor
AI Maya can converse in multiple languages but she will start by delivering news in Kannada on TV & Digital, the channel said
Novotel Hyderabad Airport gets Mayank Uniyal as its Director of Sales & Marketing
He has worked with reputable brands, to name a few such as Radisson, InterContinental Hotels Group, Starwood Hotels and Resorts, and many more
e4m Chill Out: Megha Tata has music on her bucket list this year
In a freewheeling conversation with e4m, Tata lets us in on her weekend rituals
TV remains dominant medium of advertising for us with about 65% share: Mayank Shah, Parle
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
We’ve come back to TV after a break: Mayank Bathwal, Aditya Birla Health Insurance
Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey
Aditya Birla Health Insurance asks KyaPeecheChhodaHai
The campaign talks of the importance of positive health behaviour
M&M to retire 'spokescandies' after outrage over mascots' shoes
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
Parle-G's latest campaign celebrates the selflessness of little ones
The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy
Cosmos Maya ropes in Kaushal Nanavati and Asif Khan
Nanavati has been appointed Chief Revenue Officer and Asif Khan named Business Head – New Ventures (VFX, EdTech)
Businesses now need to respond to customers’ willingness to come online: Mayank Bathwal
At e4m Content Jam, Bathwal, CEO of Aditya Birla Health Insurance, spoke to Nawal Ahuja, Co-founder, exchange4media, on how the BFSI sector was using marketing effectively
Impresario elevates Mayank Bhatt as Chief Executive Officer
Bhatt comes from SOCIAL
Aditya Birla Health Insurance launches #FitnessKaUltimateInfluencer Campaign
The brand has on-boarded Ali Fazal as an influencer to communicate the benefits of ABHI’s Activ Fit
Cosmos-Maya appoints Megha Tata as Chief Executive Officer
Prior to this, Tata was Managing Director at Discovery Communications India
Devdatta Potnis, Chief Growth Officer, parts company with Cosmos-Maya
He joined Cosmos-Maya in 2011 and was instrumental in the launch of ‘Motu Patlu’
Anish Mehta steps down as CEO of Cosmos-Maya
Mehta has been the CEO and minority shareholder of Cosmos-Maya since 2012
Mayank Kumar Agrawal given add’l charge as Prasar Bharati CEO
Agrawal takes over from Shashi Shekhar Vempati
Why are ad agencies veering towards branded OTT content?
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
Digital edu loan platform Credenc appoints Mayanka Uppal as CMO
In her most recent stint, Uppal oversaw the marketing and brand positioning role at Omaxe
Koo’s user base is growing at 20-25% each month: Mayank Bidawatka
Koo Co-Founder Bidawatka noted that creators on the micro-blogging platform, many of them unknown, have managed to build followers in lakhs because of the people feed
Castrol India announces appointment of Mayank Pandey as Director
Pandey's last role was supply chain planning head for Castrol Europe
Cosmos-Maya appoints Rajaram Sundaresan as Director of Operations for International Biz
Rajaram was previously associated with names like Prime Focus, Delux Entertainment and DQ Entertainment
After Motu Patlu, Cosmos-Maya acquires more IPs from Lotpot Group
The animated content firm will now own all comic characters of Lotpot Comics
Cosmos-Maya names Ashutosh Shukla as Chief Operating Officer for Domestic Business
Shukla's previous associations include TCS, Accenture and ZEE5
Twitter has lost its immunity: Centre to Delhi HC
In a short affidavit, Meity notified the court that Twitter has failed to comply to the new IT rules on four counts
'Prevailing wisdom says difficult thoughts & feelings have no place at office'
Dr Oumaya Akbil B. Belakbil, Doctor of Clinical Psychology, addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021
NewQuest buys Emerald Media's majority stake in animation studio Cosmos-Maya
This partnership marks an important chapter in the global journey of the studio, poised for accelerated growth, said Ketan Mehta, Founder & Promoter, Cosmos-Maya
NewQuest Capital Partners acquires majority interest in Cosmos-Maya
The terms of the transaction were not disclosed
Koo plans to foray into Nigeria as Twitter gets banned
Recently, Koo had raised $30 million in Series B funding
Anupam Kher crosses 1 million follower mark on Koo
He joined in February this year
Bhaichung Bhutia joins Koo
The 'Sikkimese Sniper' has crossed 25k followers on the homegrown microblogging site
Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC
Data says that TV witnessed a 73% increase in mythological content along with comedy, which was up by 36% on Hindi GECs
Roposo founder launches hyperlocal social app for Covid emergencies
CloseAPP uses geo-location to connect people with emergency services
Mayank Jain joins CarDekho Group as CEO – New Auto Business
Jain will be responsible for strengthening the organization’s new auto offering, and deepening engagement with OEMs, dealer network and other enterprise partners
Koo rolls out 'Talk to Type' feature
The feature has been enabled to promote regional language creation and to aid those who are not comfortable with the keyboard
We are 9 to 12 months away from deploying TV+Digital measurement: Sunil Lulla
Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths
Disney India partners with Cosmos-Maya to launch new IP Dr Tenali Rama HMKD
The show is an ode to doctors and medical professionals through the life and shenanigans of Tenali
Maya Hari elevated as VP, Global Strategy & Operations, Twitter
Prior to this, Hari was associated with Twitter as VP & Managing Director, APAC & SE-Asia & India for almost 5 years & as Senior Director, Product Strategy & Sales - APAE for 2 years