Cricket To Commerce By OK
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
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How community radio is poised to make waves in India
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Amway appoints Amrita Asrani as Chief Marketing Officer
Prior to this, Amrita Asrani was with Reckitt as Global Brand Marketing Director - Fabric Care & Fashion - Strategy & Innovation
ISEC: The game-changer A&M industry isn’t ready for
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
‘Personalisation means better customer retention; if I retain them, I serve them better’
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Mrunal Thakur is the new face of RENEE's Midnight Kohl Pencil
The cosmetics brand has also released an ad featuring Mrunal Thakur, marking RENEE's first national TVC
Satyam Trivedi joins GMR Sports as CEO
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
Priyanka Chopra Jonas and Max Factor unveil 'What’s Your X' campaign
The campaign transcends makeup, celebrating qualities that make someone unique
Sunfeast SuperMilk launches campaign for Tamil market
The film features Sneha Prasanna and Simran Bagga
Philip Eapen, the man behind MRF's iconic Muscleman campaign, no more
Philip Eapen breathed his last on Sunday in Chennai
ICC Men’s Cricket T20 World Cup garners 55.9 Mn social media mentions
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
Parul Kamra elevated to VP & National Sales Director at ABP News & ABP Asmita
Parul Kamra has been associated with ABP Network for 17 years now
Triptii Dimri reveals a 'better way to wax' in new Veet ad
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
MRSI elects Nitin Kamat as President
Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer
We are now on the verge of the rebirth of contextual advertising: Luiz Felipe Barros
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Sreejit Nair named VP & Head - Business Development at Mr. DIY - India
Prior to this, Sreejit Nair was with Chaayos as Associate Vice President - Business Development
Storytelling is in our DNA: Mohit Jagtiani & Simran Hoon on Next Narrative
Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative
Ex-Google Senior Exec Mohit Jagtiani launches branded content company with Simran Hoon
Next Narrative aims to focus on building brand loyalty
Rahul Dravid, Jasprit Bumrah & Surya Kumar Yadav unveil YiPPee!’s latest campaign
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
Shaping AI Ethics: How communication professionals are driving regulation advocacy
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Disney Star’s Amrutha Nair to go on a year-long sabbatical
As per sources, Ajit Varghese, Head-Network Advertising Sales, Disney Star, will be taking control of Amrutha Nair’s role till she returns
Sandeep Karwa to lead Flipkart Ads
Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
MRF ends ICC partnership: reports
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
Why is the industry divided on resuming IRS?
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Smriti Mandhana celebrates fun times with Maggi and IPL in new campaign
The campaign comprises a digital film & social media activation.
Triptii Dimri is the new 'Limca Girl'
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
Jasprit Bumrah turns challenging situation into moment of joy for Boomer Jelly on Top ad
The TVC is conceptualised by DDB Tribal
Hollywood producer Ashok Amritraj – Forever ahead of the game
Guest Column: Author Dr. Bhuvan Lall pens down the success story of Ashok Amritraj
ABP Network elevates Parul Kamra to National Sales Head for ABP News & ABP Asmita
Gautam Dutta elevated to National Sales Head for ABP Ananda, and Shailendra Hegde to National Sales Head for ABP Majha
ABP Network rejigs sales dept; Parul Kamra, Gautam Dutta, Shailendra Hegde promoted
Parul Kamra elevated to National Sales Head for ABP News and ABP Asmita Gautam Dutta elevated to National Sales Head for ABP Ananda
MRSI’s Sandeep Saxena no more
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
BW Businessworld & GMR Aerocity announce Aerocity Entertainment Fest 2024
The fest will be held on April 6 and 7, 2024
Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Groom India Salon & Spa appoints cricketer Smriti Mandhana as brand ambassador
She will endorse D2C skin care products
A23 gets Smriti Mandhana for responsible gaming campaign
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
Tata Play collab offers premium consumer targeting on linear TV: Amrutha Nair, Disney Star
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Issue not with Google's billing system, but its implementation: Murugavel Janakiraman
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
Ruturaj Gaikwad to represent Amrutanjan's Electro+
The brand has also released a new TVC with the athlete
Losing ad monies due to 'flawed' NCCS: Advertisers
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
‘ISEC is a welcome development, and none too soon’
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
Today's consumers have many choices, we've to reach out to them differently: Marketers
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
MRSI launches new socio-economic classification system ISEC
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
'I loved the energy, creativity & immense patience of working in a PR agency'
In today’s ‘Love for Profession’ series, Mrinall Kanti Dey shared about his transition from journalism to PR practitioner
'Want to recreate the Super Bowl experience for advertisers on JioCinema with IPL'
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
JioCinema confident of achieving 650m reach across devices in IPL 2024: Simran Channey
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Learning from life, a learner for life: Amrita Panja
Amrita Panja won the ‘Emerging leader in Mar Comm’ award at the e4m Women Achievers’ Awards
Ramraj Cotton names ‘Kantara’ actor Rishabh Shetty as brand ambassador
The brand will be unveiling a campaign with Rishabh Shetty
Culinary extravaganza unveiled at The Square, GMR Aerocity
Aerocity Culinary Fest went beyond gastronomy, celebrating Lohri and Sankranti in a special festival spirit. A food blogger amplified the event through his channel, creating a digital resonance
e4m Pride of India Brands – Tamil Nadu to be held tomorrow
The fourth edition of the conference will be held in Chennai on 24 January 2024