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Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Prior to this, Amrita Asrani was with Reckitt as Global Brand Marketing Director - Fabric Care & Fashion - Strategy & Innovation
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
Kanchan Srivastava Sep 2, 2024 8:42 AM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
The cosmetics brand has also released an ad featuring Mrunal Thakur, marking RENEE's first national TVC
e4m Staff Aug 13, 2024 7:03 PM
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
The campaign transcends makeup, celebrating qualities that make someone unique
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer
e4m Staff Jun 28, 2024 7:17 AM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
Prior to this, Sreejit Nair was with Chaayos as Associate Vice President - Business Development
e4m Desk Jun 19, 2024 11:22 AM
Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative
The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country
e4m Staff Jun 10, 2024 12:39 PM
Guest Column: Vimran Singh, Branding & Communication Officer, Fleetguard Filters, shares insights about the vital role of comm professionals in advocating for AI ethics and regulatory frameworks
Vimran Singh May 27, 2024 3:59 PM
As per sources, Ajit Varghese, Head-Network Advertising Sales, Disney Star, will be taking control of Amrutha Nair’s role till she returns
e4m Staff May 23, 2024 10:45 AM
Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
e4m Desk May 18, 2024 12:34 PM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
e4m Staff May 3, 2024 12:01 PM
Guest Column: Author Dr. Bhuvan Lall pens down the success story of Ashok Amritraj
Bhuvan Lall Apr 23, 2024 6:03 PM
Gautam Dutta elevated to National Sales Head for ABP Ananda, and Shailendra Hegde to National Sales Head for ABP Majha
e4m Staff Apr 17, 2024 11:58 AM
Parul Kamra elevated to National Sales Head for ABP News and ABP Asmita Gautam Dutta elevated to National Sales Head for ABP Ananda
e4m Staff Apr 16, 2024 11:11 AM
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
e4m Staff Apr 3, 2024 11:36 AM
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
e4m Staff Mar 26, 2024 11:40 AM
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
Simran Sabherwal Mar 13, 2024 9:02 AM
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
e4m Staff Mar 12, 2024 6:06 PM
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Kanchan Srivastava Mar 1, 2024 8:48 AM
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
Chintamani Rao Feb 29, 2024 12:36 PM
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Chehneet Kaur Feb 22, 2024 8:58 AM
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Staff Feb 21, 2024 4:10 PM
In today’s ‘Love for Profession’ series, Mrinall Kanti Dey shared about his transition from journalism to PR practitioner
e4m Staff Feb 21, 2024 9:56 AM
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
e4m Staff Feb 16, 2024 9:10 AM
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Sonam Saini Feb 9, 2024 8:59 AM
Amrita Panja won the ‘Emerging leader in Mar Comm’ award at the e4m Women Achievers’ Awards
Ritika Upmanyu Feb 6, 2024 5:29 PM
Aerocity Culinary Fest went beyond gastronomy, celebrating Lohri and Sankranti in a special festival spirit. A food blogger amplified the event through his channel, creating a digital resonance
e4m Staff Jan 23, 2024 1:46 PM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
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