Pearls Group's Nirmal Singh Bhangoo no more
Bhangoo reportedly passed away at age 71 in Tihar jail where he was lodged in the aftermath of the Pearl Group Scam
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Abhinav Kohli named Senior Marketing Manager at Duolingo English Test
Prior to this, Abhinav Kohli was with Glance as Senior Marketing Manager
Mascots add a dollop of fun to ITC Sunfeast's ad for Super Egg & Milk Biscuit
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
FMCG veterans Anjana Ghosh and Atanu Gangoly launch own venture Scale Sherpas Ventures
Sherpas Ventures has introduced an efficient end-to-end supply chain model to support startups and MSMEs
LS Digital to expand into US, unveils new organisational structure
The organisation has integrated three agencies—Langoor Digital, F1 Studioz and Social Panga—that it acquired over the last two years
Swiggy serves mango-scented ad on the front page
Ashwath Swaminathan, the Chief Growth and Marketing Officer of Swiggy, said that they wanted to go beyond traditional advertising and create a unique sensory experience
Radio Mango hosts Fanfest with filmmaker Basil Joseph
Radio Mango’s Fanfest is a monthly event designed to bring celebrities and fans closer together
Inaugural edition of Radio Mango Socials launched
Radio Mango partnered with Qoruz, a leading influencer marketing agency, to develop the Radio Mango-Qoruz Score
K-pop singer Aoora adds zing to ITC Bingo's ad for Korean-inspired snacks
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
RadioMango introduces "Mixtape," a series offering live music
RadioMango Mixtape is an informal and interactive music event where musicians present their songs along with the stories behind them
YouTube India official summoned by NCPCR over 'indecent content'
NCPCR head Priyank Kanoongo wrote to Mira Chatt, Head of Government Affairs & Public Policy, India, YouTube, asking her to appear at the statutory body’s office on Jan 15
Best ads of the fortnight: Olay wants more women in STEM, Zepto promises 'Bumrah Speed'
Ads that caught our attention between October 1 and 15
Bingo! gives a new meaning to 'twist'
The TVC is centred on Bingo! Tedhe Medhe Chatpata Twist and has been conceptualized by Ogilvy
Radio Mango is now on WhatsApp Channels
According to the company, it is the first regional FM network to mark its presence on WhatsApp Channels
Manoj Mathan named CEO of Radio Mango
Mathan joins after a 15-year stint with Mirchi
Rush Nahi, Sip Karo, says Ananya Panday in Magic Mango Lassi ad
The TVC has been conceptualized by T&P (as a part of OpenX from WPP)
Bingo! urges snackers to channel their inner detectives in new GenAI campaign
The company has teamed up with integrated creative agency Pixelfox for the same
Qissé Films releases PSA on child online safety
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
Duolingo English Test recommends ‘the faster way forward’
The brand's first local campaign has been conceptualised by Digitas India
Duolingo's uplifting film highlights how education opens doors for refugees
The film features its scholars who are part of a first-of-its-kind program as part of its ground-breaking partnership with the United Nations High Commissioner for Refugees
Digitas India bags digital comms mandate of Duolingo English Test
Digitas will manage the marketing AOR for Duolingo English Test and will build awareness along with driving customer acquisition
Duolingo launches brand film to talk of affordable learning alternatives
The film features stories of 16 real students
RK Swamy, the creative power behind the Sengol story
The agency has created all the communication material for the project
Duolingo on a sign-cleaning spree for #SwachhBhashaAbhiyaan campaign
Duo adopts quirky methods to fix India's signages in the campaign
Partnership with Yahoo to take Taboola’s revenue to $2.5 bn a year: Adam Singolda
The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company
Taboola enters a five-year partnership with Network18 Media
The partnership will help the network improve ad monetization and capitalize on traffic through the platform's suite of products
On Purpose teams up with Rebuild India Fund to provide pro-bono support to 500 NGOs
The consultancy has signed an MoU to provide communications capacity-building support for the NGOs over the next five years
Netflix’s Tara Kapur to lead marketing for Duolingo in India
Kapur was Co-Lead for Series Marketing at Netflix
'If marketers fixate on data, they lose focus of the big picture'
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
Tushar Kamat named Chief Business Officer at Bizongo
Kamat is also a co-founder & non-executive partner of Nyaasah Care LLP, a social start-up aimed at providing care for senior citizens
Bingo! strikes collaboration with Kerala Blasters Football Club
ITC’s Bingo! to be KBFC’s official snacking partner for Indian Super League 2022
Malayala Manorama sports innovative Onam ad
The innovative campaign by Radio Mango for Onam featured a colourful pookkalam with a QR Code embedded in it
Bizongo names Deepanjan Chattopadhyay as Vice President of Product
Chattopadhyay was earlier with Freshworks as Director
Langoor brings in Ferzad Variyava as Chief Creative Officer
Prior to this, Ferzad was with FCB Interface Communications
Newly christened LS Digital raises Rs 80 crore funding, acquires Langoor
Logicserve Digital, which has a presence in India and MEA markets, has rebranded as LS Digital
‘I believe the entire T20 World Cup will be between India, England and Australia’
Girish Hingorani, Senior GM & Head - Marketing, Ecommerce & Modern Trade Cooling & Purification Appliances Group, Blue Star Ltd. recollects his T20 World Cup memories & favourite World Cup moments
Power League Gaming names Langoor as digital transformation agency partner
Langoor will be responsible for developing digital experiences with focus on the MENA region
Langoor brings Vinay Rao as Head of Client Success
Rao will head digital strategy and digital transformation on key accounts
Langoor Digital exits Havas Group
Reason for the exit not yet in public domain
Amitabh Bachchan launches sporty-fashion brand #Debongo
A campaign with the actor will be released across the country
Mango launches campaign with Kiara Advani, new brand ambassador in India
The campaign will be promoted extensively across digital mediums
e4m IMA: ‘Brand purpose essential for getting & retaining business’
At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’
CII, Adfactors PR form NGO-focused modules on regulations, fund-raising & reputation mgmt
The programme called GO* - Growth and Outcomes aims to address evolving needs of not-for-profit ecosystem in India
Taboola Q4 revenue up 16% to $407.6 million
As per Founder & CEO Adam Singolda, Taboola closed 2021 with the strongest quarter in its history and with record revenues
Flamingo unveils new TVC for 'Cool Pack' featuring Hrithik Roshan
In the ad film, the actor is seen using Cool Pack to treat his swelling and pain post an action scene
4 tech industry predictions for 2022
Guest Column: Adam Singolda, Founder & CEO, Taboola, predicts that all businesses that reach people at scale will eventually start to show ads as an additional revenue stream
OMD Mudramax launches AI-backed media buying tool 'Bingo'
Bingo helps marketers achieve their brand & sales goals by identifying platforms and optimising media spends
Karandeep Singh Kapany named Country Marketing Manager of Duolingo
Kapany will act as the Country Marketing Manager and lead growth, marketing, and operations in the Indian market
Flamingo unveils three new TVCs with Hrithik Roshan
In the TVCs, Hrithik is seen using Flamingo products to overcome pain in his demanding professional lifestyle
Flamingo renews collaboration with Hrithik Roshan as official brand partner
Will soon launch 360-degree media campaign with the actor