Xiaomi India onboards Katrina Kaif as brand ambassador
Katrina Kaif will endorse Xiaomi's smartphones, TVs, and tablets
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Dentsu Creative hires Romit Nair as National Creative Director
Prior to this, Romit Nair was with FCB Ulka
Signature Global appoints Poulomi Ray as Head of Digital Marketing and CSR
Poulomi Ray has over 16 years of experience in the marketing and communications domain
Signature Global ropes in Poulomi Ray as Head of Digital Marketing and CSR
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
Medha Shankr is the new face of Joy Personal Care
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
Neha Gulati elevated to VP - Marketing and Growth for Domino's
Prior to this, Gulati was the Assistant VP of Marketing and Growth
Crescent Group secures digital mandate for Domin8 Athleisurewear
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
Domino's unveils Cheese Volcano Pizzas
The brand has launched a new TVC this range
‘Bobby Sista always had a twinkle in his eye’
Paulomi Dhawan, Chairperson, Make-A-Wish India, spoke to e4m on her association with advertising veteran Bobby Sista's passing
Over 1.7 lakh media professionals working on contractual basis in India: Economic Survey
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
Bloomingdale Public Relations appoints Vikram Kharvi as CEO
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
Nazara enters partnership with nCore for FAU-G Domination mobile game
FAU-G: Domination will be marketed and distributed by Nazara Publishing
Veteran journalist Palakunnathu G Mathai no more
Palakunnathu G Mathai was associated with leading publications like Business Standard, Economic Times and The Telegraph
Compassion vs Competition: Is it time for India’s newsrooms to realign work ethics?
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Shah Rukh Khan is brand ambassador of Joy Personal Care's face wash category
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
NCCS is broken, we need to move on: Shuvadip Banerjee
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
Today's consumers have many choices, we've to reach out to them differently: Marketers
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
MRSI launches new socio-economic classification system ISEC
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
Bodhisatva Ganguli joins Network18 as Group Consulting Editor
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
NODWIN Gaming acquires Comic Con India
NODWIN Gaming will acquire 100% of the shares of Comic Con India at a valuation of Rs 55 crore
Moneycontrol records 30.02 million unique viewers
Moneycontrol garnered 368 million pageviews in December
BW Businessworld delves into India's economic future, most promising startups in new issue
This latest issue explores India's economic dynamics with insights into the upcoming interim budget, entrepreneurial resilience of the young and the transformative impact of technology
Sony's Dilemma: Dance with Zee or tango with Star and Viacom?
As the D-day of Jan 20 comes closer, e4m Editor Naziya Alvi Rahman explores if the Zee-Sony engagement will blossom into a joyous reunion or will it crumble under the weight of pressures and egos?
Bloomingdale PR wins PR mandate for Bel Group in Southeast Asian region
The firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia
Will Disney Star-Viacom merger rewrite the script for IPL in 2024?
With a potential merger on the horizon, is there a chance for Viacom and Disney Star to shake hands and make nice this upcoming IPL season?
Is Bodhisatva Ganguli likely to retire from ET in Jan end?
Ganguli has been working with The Economic Times since 1999
Did the pitching landscape undergo a seismic shift in 2023?
Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
Want a bigger slice of audience mindshare with new Domino’s campaign: Sandeep Anand
Domino’s India unveiled a new avatar, refreshed packaging, and an elevated dine-in experience. Sandeep Anand, EVP and CMO, reveals how the brand remains in sync with its core TG – the Gen Zs and more
GroupM India wins Rs 200 crore account of Domino’s Pizza
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Domino's pays a cheesy tribute to pizza in new campaign
The pizza chain has unveiled a new look, which captures the essence of being a companion for every joyful moment, the company said
Sushant Divgikar says 'beauty is for everyone' in new ad for Joy Personal Care
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
Being truthful to users makes our job easier: Romita Mazumdar, Foxtale
As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction
Manu Kumar Jain joins G42 as India CEO
He was earlier global vice president at Xiaomi
Auto sector revs up ad budget for festive season
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
'Short-form regional videos align seamlessly with India's population distribution'
ShareChat and Moj City Connects Kolkata saw industry leaders charting the future of regional short-form content and language-first communication
Consumers want value, not price: Deepali Agarwal, Philips
In a conversation with e4m, Deepali Agarwal, Business Head- Personal Health, Philips Indian Subcontinent, talks about the upcoming festive season, consumer behaviour shifts, challenges and more
Sruthijith KK joins ET as Executive Editor, Bodhisatva Ganguli assumes mentorship role
Ganguli, the Editorial Director of ET, has stepped down to take on a more strategic role as a guide to leadership
Google faces charge of paying $10bn annually for Search dominance: Trial begins in US
Google forged deals with phone makers to maintain its monopoly over rivals, the US government argues
In new campaign, Beardo challenges conventional norms of grooming in corporate world
The #BeardsAtWork campaign has been released on the occasion of World Beard Day
Economic Times’ Brand Director Neeti Chopra moves on
Chopra was associated with the organisation for about 18 years
Can MRUC find cost-effective ways to resume IRS?
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
4-year-old dances to song from ‘Ghoomar', floors netizens
Naomika Negi’s video has got over 203K views on Instagram and more than 8000 views on Twitter
Xiaomi ex-CMO Jaskaran Kapany joins Table Space
'We look forward to leveraging his expertise in amplifying the Table Space brand' said CEO Amit Banerji
Time to rebuild trust between brands and agencies
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Will H2 see return of the AdEx?
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Neena Dasgupta is Media Representative with The Economist
Dasgupta has been at the helm of several organisations like Zirca Digital Solutions and Aidem Ventures
Spirit Media to debut at Comic-Con 2023
The new-age entertainment and media company will showcase a line-up featuring Indian history, mythology, superheroes, comics and more
Domino's Pizza India sets pizza slice billboard on fire
Bike-bound delivery riders with smoke trailing from their delivery boxes were seen in the campaign
Dentsu: Rebuilding the lost empire
After a tumultuous two years, Dentsu India is looking at restoring its reputation & rebuilding a strong team under the leadership of Harsha Razdan. Here’s a closer look at the reversal of the wrongs
Domino's Pizza awards creative mandate to McCann Delhi
A source privy to the development has confirmed the news to exchange4media