Meta’s Chief AI scientist Yann LeCun to move on after 12 years
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
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Star–Zee arbitration: Will the case rewrite rules of sports rights market?
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
FM radio Phase III auction: Mirchi and Radio City opt out11
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
Marketers jittery as Google ditches nhanced CPC bidding strategy
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Alia Bhatt says 'It Feels Right' with SuperBottoms
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Anushka Sen leads Lotus Herbals' digital film for White Glow 3
The campaign with Sen will play out on her social media channels to attract maximum visibility
Harfun onboards Jim Sarbh for ‘Pants That Time Travelled’ campaign
The campaign talks about the brand’s futuristic features and home-grown fabric technology
Barbados Royals onboards Invest Barbados as Principal Sponsors
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
Chipotle’s Brian Niccol to replace Laxman Narasimhan as Starbucks CEO
Laxman Narasimhan was appointed as CEO in 2022
Pamela Forbus joins Mondelez International as SVP, Global Chief of Insights and Analytics
Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America
Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
'Content-first approach has helped Mangaldeep Agarbatti double its e-comm sales'
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
Urban Company dispels bias against blue-collar work in new campaign
The campaign has been conceptualised by Talented
Marketing spend to continue, but big increases unlikely: Sudhir Sitapati, GCPL
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Tata Starbucks appoints Mitali Maheshwari as Head of Product and Marketing for India
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
Mohit Kharbanda launches global brand storytelling agency, Anecdot
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
Consumer Connect: Building relationships through strategic marketing
Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
KRBL appoints Prabhakar Jha as GM- Sales & Distribution
Kamal Kant Kanaujia assumes role of Deputy General Manager
Britannia Industries appoints Urjit Patel as Independent Director
The appointment is subject to the approval of the Board Members at AGM on Aug 12
Herbalife is official nutrition partner for Team India at 2024 Paris Olympics
This is Herbalife's third consecutive Summer Olympics as the Official Nutrition Partner for Team India
YouTube popular in MSME sector - 41% say for social media, 72% for entertainment: Report
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
Lenovo names Kunwarbir Singh as Senior Global Marketing Manager
Kunwarbir Singh has been with Lenovo for the past 4 years
Jim Sarbh showcases NASA’s gravity innovation in The Sleep Company campaign
The campaign has been conceptualized by Steve Priya
Urban Gourmet India ropes in Mukta Lad as Head of Communications
Previously, Lad honed her journalistic skills at various esteemed organizations
Understanding customers from start helped us in every aspect: Varun Ganjoo, Baazi Games
Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit held in New Delhi
Jim Sarbh unveils the CEO of seats in ad for ErgoSmart by The Sleep Company
The campaign has been conceived by Steve Priya
MFA sites or programmatic parasites draining ad budgets?
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
JioCinema announces partnership with PokerBaazi for Tata IPL
The online poker platform joins as JioCinema's Associate Sponsor
‘82% of the revenues are recurrently generated through owned content’
At IMC 2024, Elsa Esparbe Gener, RBA, Spain, spoke about how the print industry can create new avenues of 'evergreen content' by leveraging different channels and formats for maximum returns
'With ‘Love Labels’, Max URB_N aims to turn consumer’s self-doubt into self-love'
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Ankit Desai among 7 Indians on Cannes Lions 2024 shortlisting jury list
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Nitin Mantri, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Everyone is a poker player, says PokerBaazi’s new film with Shahid Kapoor
The campaign has been conceptualized in collaboration with creative agency Talented
Leo Burnett India onboards Anirban Roy as Chief Strategy Officer
Anirban Roy most recently worked at Wieden & Kennedy where he served as Head of Strategy, India
Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Forbes International accused of misleading advertisers by placing ads on dubious subdomain
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
Indian advertisers alarmed over ‘inflated viewership’ US lawsuit against Meta
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kartik Aaryan goes on his signature rant in new ad for Urbn
The campaign was conceptualized by Curativity
IPL’s Superbowl Moment: What the two sporting events can teach each other
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
National Creators Award: All you need to know about Ranveer Allahbadia aka BeerBiceps
Once an engineering student, Ranveer now runs his firm which currently has six YouTube channels with over seven million online followers or subscribers
Urban Company back with dignity of labour campaign for Women’s Day
The campaign has been done in association with Talented
Swipe, tap, decide: Gen Alpha retypes the marketing playbook
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Anant Ambani's pre-wedding celebrations: Mark Zuckerberg, Bill Gates join Jamnagar bash
As per reports, the list of invitees included Microsoft co-founder Bill Gates, Meta CEO Mark Zuckerberg, Disney CEO Bob Iger & Alphabet CEO Sundar Pichai apart from Bollywood biggies and sports stars
Shahid Kapoor's ad journey: From 'Complan Boy' to brands' blue-eyed boy
e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
Build trust-based relationships on transparency, integrity & mutual respect: Surbhi Dahiya
Surbhi Dahiya¸ Professor and Course Director, English Journalism, IIMC, was awarded as the ‘Educator of the Year’ at the e4m Women Achievers’ Awards 2023
'KRBL moved from being campaign-led to having continuous media presence'
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Kartik Aaryan ties up with D2C charging solution brand Urbn
'Kartik is the ideal representative for Urbn, amplifying the brand's vision of making innovative and convenient products accessible to everyone,' said the company
PayTm spent Rs 1,000 Cr on advertising in FY23; losses at Rs 1,775 Cr
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
Meta’s ad revenue surges 24% YoY for Q4
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
RBI bars Paytm Payments Bank from accepting deposits after Feb 29
RBI said an audit report revealed persistent non-compliances and continued material supervisory concerns
‘For business aiming to create a lasting brand, fostering a robust community is crucial’
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success