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Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
e4m Staff Jul 13, 2026 4:55 PM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
MrBeast has also emerged as one of the most ambitious entrepreneurs in the creator economy
e4m Staff Jun 18, 2026 11:33 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
e4m Staff Jun 18, 2026 10:00 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
Previously, Khona served as Director of Technology (CIO) at Tim Hortons (Singapore, Malaysia and Indonesia)
e4m Staff Jun 17, 2026 10:45 AM
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
e4m Staff Jun 17, 2026 10:35 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Ravichander has announced the launch of Albuquerque Records, an artist-owned music label that signals a defining new chapter in his career
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
e4m Staff Nov 21, 2025 10:28 AM
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 1:43 PM
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
A P Sriram Dec 19, 2024 1:02 PM
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Abhinn Shreshtha Sep 14, 2024 7:53 AM
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
The campaign with Sen will play out on her social media channels to attract maximum visibility
The campaign talks about the brand’s futuristic features and home-grown fabric technology
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
Payal Gwalani Jul 30, 2024 9:15 AM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
e4m Staff Jul 12, 2024 3:44 PM
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
e4m Staff Jul 10, 2024 5:55 PM
Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
Anirban Banerjee Jul 10, 2024 9:30 AM
The appointment is subject to the approval of the Board Members at AGM on Aug 12
This is Herbalife's third consecutive Summer Olympics as the Official Nutrition Partner for Team India
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
e4m Staff Jun 26, 2024 1:42 PM
Previously, Lad honed her journalistic skills at various esteemed organizations
e4m Staff Jun 19, 2024 7:11 PM
Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit held in New Delhi
e4m Staff Jun 10, 2024 8:55 AM
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Sohini Ganguly May 22, 2024 8:35 AM
At IMC 2024, Elsa Esparbe Gener, RBA, Spain, spoke about how the print industry can create new avenues of 'evergreen content' by leveraging different channels and formats for maximum returns
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Simran Sabherwal May 3, 2024 8:35 AM
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Nitin Mantri, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
The campaign has been conceptualized in collaboration with creative agency Talented
Anirban Roy most recently worked at Wieden & Kennedy where he served as Head of Strategy, India
e4m Staff Apr 30, 2024 8:59 AM
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kanchan Srivastava Apr 3, 2024 8:15 AM
