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As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
A P Sriram Dec 19, 2024 1:02 PM
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Abhinn Shreshtha Sep 14, 2024 7:53 AM
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
The campaign with Sen will play out on her social media channels to attract maximum visibility
The campaign talks about the brand’s futuristic features and home-grown fabric technology
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America
Gaurav Tayal, Chief Executive of the Matches and Agarbatti Business, says modern sales channels account for 20% of the brand’s sales today
Payal Gwalani Jul 30, 2024 9:15 AM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
Prior to this, Mitali Maheshwari was the National Brand Marketing Manager at Red Bull India
e4m Staff Jul 12, 2024 3:44 PM
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
e4m Staff Jul 10, 2024 5:55 PM
Guest Column: Anirban Banerjee, Senior VP & SBU Head (batteries-flashlights), Eveready Industries India, writes on why brands must ensure that their claims can stand the test of consumer scrutiny
Anirban Banerjee Jul 10, 2024 9:30 AM
The appointment is subject to the approval of the Board Members at AGM on Aug 12
This is Herbalife's third consecutive Summer Olympics as the Official Nutrition Partner for Team India
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
e4m Staff Jun 26, 2024 1:42 PM
Previously, Lad honed her journalistic skills at various esteemed organizations
e4m Staff Jun 19, 2024 7:11 PM
Co-founder and CMO of Baazi Games, Varun Ganjoo discussed ‘Unlocking Meaningful Growth for Baazi Games on a Sustained Basis' at the e4m Pitch CMO Summit held in New Delhi
e4m Staff Jun 10, 2024 8:55 AM
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Sohini Ganguly May 22, 2024 8:35 AM
At IMC 2024, Elsa Esparbe Gener, RBA, Spain, spoke about how the print industry can create new avenues of 'evergreen content' by leveraging different channels and formats for maximum returns
Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the traditional size abbreviations
Simran Sabherwal May 3, 2024 8:35 AM
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Nitin Mantri, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
The campaign has been conceptualized in collaboration with creative agency Talented
Anirban Roy most recently worked at Wieden & Kennedy where he served as Head of Strategy, India
e4m Staff Apr 30, 2024 8:59 AM
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
A news report from Adalytics accused Forbes of serving clients' ads on a 'made for advertising' subdomain, which cannot be accessed by organic search
The Indian Society of Advertisers is looking into the matter; other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation
Kanchan Srivastava Apr 3, 2024 8:15 AM
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
Shantanu David Mar 19, 2024 8:38 AM
Once an engineering student, Ranveer now runs his firm which currently has six YouTube channels with over seven million online followers or subscribers
e4m Staff Mar 11, 2024 8:58 AM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
As per reports, the list of invitees included Microsoft co-founder Bill Gates, Meta CEO Mark Zuckerberg, Disney CEO Bob Iger & Alphabet CEO Sundar Pichai apart from Bollywood biggies and sports stars
e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
e4m Staff Feb 25, 2024 8:00 AM
Surbhi Dahiya¸ Professor and Course Director, English Journalism, IIMC, was awarded as the ‘Educator of the Year’ at the e4m Women Achievers’ Awards 2023
e4m Staff Feb 20, 2024 9:58 AM
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Simran Sabherwal Feb 19, 2024 8:36 AM
'Kartik is the ideal representative for Urbn, amplifying the brand's vision of making innovative and convenient products accessible to everyone,' said the company
e4m Staff Feb 13, 2024 4:46 PM
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Sohini Ganguly Feb 2, 2024 8:44 AM
RBI said an audit report revealed persistent non-compliances and continued material supervisory concerns
e4m Staff Jan 31, 2024 7:25 PM
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success
e4m Staff Jan 26, 2024 10:34 AM
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
e4m Staff Jan 19, 2024 8:26 AM
The comprehensive campaign comprises a series of offerings such as its flagship dhoop for a six-month duration at the temple, installation of a unique 'Khushboo Path' among others
e4m Staff Jan 18, 2024 1:48 PM
