Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Prior to this, Ananta Das was with Amazon as Brand Lead - PR
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
Prior to this, Sonal Kabi was with Netflix as Director – Marketing
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
The campaign has been created by Wondrlab
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Prime Video will present exclusive global coverage of 66 regular-season NBA games
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
The agency will be handling the entire media mandate for the beauty and personal care brand
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
'The new season has been streamed by viewers in over 167 countries,' said the company
Prior to this, Rahul Singh was with RSVP as AVP - Marketing
The ad teases the return of the superhero series for its fourth installment
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
Puthiya Thalaimurai is preparing for an exclusive broadcast on election day
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
The quirky ad has been conceptualised by MANJA and produced by Nirvana with Prakash Varma as the director
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
The media agency bagged 16 metals, including 4 golds, 9 silver and 3 bronze metals, across categories
The FMCG giant won 6 metals, including 3 golds, 1 silver and 2 bronze metals
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
The serial was commissioned by taking inspiration from the Prime Minister's “Azadi Ka Amrit Mahotsav” national campaign
Murugavel Janakiraman, Founder and CEO of Matrimony.com shares his views on the recent delisting of apps from the Google Play Store, the plans in store for Matrimony.com and more
The National Creators Award is part of the government’s efforts to recognize the impact brought by creators across domains like storytelling, social change advocacy and environmental sustainability
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
Prime Video will now feature a vast repertoire of Sony Pictures Entertainment's movies, classics and TV shows as part of an annual add-on subscription
Gaurav Gandhi, it is believed, will continue to be stationed in Singapore for his APAC role
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
The anthem will be officially launched on January 20th, 2024