rni
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Chetna Israni Aug 16, 2024 12:32 PM
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Partnership engages 1.6 million women students across 8,200+ technical colleges
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25 earnings discussion
Sonam Saini Aug 1, 2024 8:58 AM
General Counsel Ashok Nambissan and CFO Nitin Nadkarni will be in office until August 31, 2024
e4m Staff Jul 24, 2024 11:32 AM
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
Inderniel Shivdasani will be responsible for communicating Pepperfry's journey and future plans to the investor community, while leveraging the company's strengths to drive profitable growth
e4m Staff Jul 1, 2024 11:56 AM
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
e4m Staff Jun 18, 2024 5:29 PM
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players
Chehneet Kaur May 17, 2024 9:20 AM
Anil Malhotra, ex-CEO of SITI Networks to take over from Das; Mangesh Kulkarni appointed business head
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
L. Adimoolam Apr 29, 2024 10:02 AM
This year’s jury chair was led by Purnima Sahni Mohanty, Group Head - Communications, India & South Asia at Amazon Web Services
e4m Staff Apr 22, 2024 3:44 PM
Vaibhav Kulkarni will be handling the Smartphones and Commercial PC business
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Govt of India, spoke at FICCI Frames 2024, about the pivotal role of Indian M&E and the various government initiatives to bolster it
The minister will also launch portals for New Media Wing and Digital Addressable System (DAS)
Chehneet Kaur Feb 22, 2024 9:06 AM
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success
e4m Staff Jan 26, 2024 10:34 AM
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
Its gross revenue stood at Rs 1194 crore, up 96% from Rs 608 crore in the previous financial year.
e4m Staff Nov 30, 2023 3:22 PM
The latest issue sheds light on the dynamic evolution of the luxury market in India
e4m Staff Oct 30, 2023 8:57 AM
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
e4m Staff Oct 24, 2023 2:00 PM
In a statement, the group said the publication is “deliberately recycling old allegations to support vested interests”
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
Titled 'Cornitos - Wild As You Like’, the campaign comprises two teaser films and a grand brand mascot launch film
exchange4media Staff Jul 7, 2023 5:47 PM
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Shantanu David Jun 29, 2023 8:35 AM
A panel of the industry's sharpest minds convened to talk about the future of advertising at the recently held FICCI Frames 2023
exchange4media Staff May 5, 2023 1:40 PM
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Neeta Nair Apr 4, 2023 5:43 PM
The GroupM ESP Sporting Nation Report 2023 reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends
exchange4media Staff Apr 4, 2023 12:54 PM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
This is a self-paced certification program for advertisers, marketers and businesses
exchange4media Staff Mar 4, 2023 8:12 AM
During ZEEL’s Q3 FY23 earnings call, MD & CEO Goenka said they remain cautiously optimistic on the near term advertising revenue outlook
exchange4media Staff Feb 14, 2023 9:15 AM
Guest Column: Ajay Kulkarni, Business Head of Barcode Entertainment, shares tricks to make influencer-led campaign a success
Ajay Kulkarni Feb 8, 2023 6:33 PM
Snapchat India ops doubled its revenue in FY22. While globally, it posted almost flat revenue in the December quarter
exchange4media Staff Feb 8, 2023 7:09 AM
Most recently, Kulkarni was the content and strategic partnerships at TikTok (ByteDance) for South Asia (Nepal, Bangladesh and Sri Lanka)
exchange4media Staff Jan 23, 2023 12:36 PM
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
Shantanu David Jan 9, 2023 8:42 AM
Kohli urges professionals to invest in upskilling as it can be the best investment in the uncertain macroeconomic conditions of today
exchange4media Staff Dec 5, 2022 7:04 PM
This digital media platform has challenged the existing policy of RNI in the High Court.
exchange4media Staff Nov 6, 2022 7:19 PM
The brand will drive the campaign with reels and posts put up in collaboration with Alia Bhatt wearing Ed-a-Mamma Maternity Wear
exchange4media Staff Oct 19, 2022 1:00 PM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
A number of twelebs and brands have engaged via wordplay with the matchmaking website’s trending hashtag
exchange4media Staff Oct 10, 2022 12:47 PM
