A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
The team will be seen in action from March 23
TVS Eurogrip is presenting the play along game for the India – England series
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
The 3-match T20 Series 2023 will take place between 18th August to 23rd August 2023
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
The sponsorship is for three seasons, from 2023 to 2026
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
The tournament will take place in Pune from July 13 to 30, 2023
Reports say that the deal was bagged at a base price of Rs 358 crore
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
The board reportedly released a tender on June 14 for the national team lead sponsor
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
The total count of sponsors now stands at 26
The sponsors include names like Dream11, JioMart, PhonePe, Tiago EV, Appy Fizz, ET Money, Castrol, TVS and Oreo
Indian sports industry surpasses Rs 14,000 crore in spends
Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament
Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey
MyFab11 will be the front of jersey sponsor for Kolkata Knight Riders
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
Mandhana is the first Indian women cricketer to be recognized as the ICC Women's ODI Cricketer of the Year
Through the collaboration, the brand will gratify some extraordinary pitchers with a gold coin which symbolizes their 'golden journey' and wishes them the best for their future
The show will air every Monday to Friday at 9:00 PM on Sony Entertainment Television and stream on SonyLiv
The sponsorship deal may last only till March 2023
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
The deal, which is for the 2022-23 season, will cover all international & domestic matches
The brand's logo will be displayed in multiple places, including the area behind the wicket pitch mat and trophy table
Along with a presence on the pitch map, the brand will be visible on the perimeter boards, the sight screen, and various presentation backdrops
The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
According to reports, BCCI is considering the request for 'reassignment'
The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said
Vimal Elaichi is the title sponsor, Goldiee has been roped in as co-powered by sponsor, and Kent Mineral RO, Royal Green and Crax are special partners