After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy
The collaboration aims to expand PokerStars' presence in the country
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Shaleen Ashdhir was earlier with Disney Star
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
Jeet Vijay was associated with the India AI Mission at MeitY
According to a media report, Star India has sent an email to ICC to renegotiate the deal
The Premier League began on August 17
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Laxman Narasimhan was appointed as CEO in 2022
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once the merger deal is closed
The brand won the gold metal under the ‘Best PPC’ category
Supriya Ahuja was the Head Executive Recruiting, TWDC Network in India at Disney Star
The company has attributed the losses to higher programming and production cost attributable to the timing of the ICC T-20 World Cup
Sanjog Gupta, Head of Sports, Disney Star, spoke to e4m on the network’s expansion into esports, the strategy to diversify the sports portfolio beyond cricket & more
The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
'Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users,' said Dhruv Dhawan, Head Ads at Disney+ Hotstar
As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages during the arbitration proceedings”
According to experts, the Disney-Reliance merger could drive up ad rates for major properties like IPL and the World Cup, but its impact on general entertainment content may be limited
Even if the NCLT grants its approval, the Scheme cannot be implemented unless all regulatory clearances, including those from the CCI, MIB, and others, are secured
The tribunal has reportedly instructed both parties to issue fresh notices of final hearing to governments, tax authorities and regulatory bodies
Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'