surrogate-ad
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
e4m Staff Jul 15, 2024 10:01 AM
CCPA's advisory was issued on March 6, 2024, with directives against the use of celebs in surrogate ads for betting and gambling
e4m Staff Apr 22, 2024 3:17 PM
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
e4m Staff Feb 23, 2024 8:48 AM
A recent song by popular singer Badshah has been created in collaboration with FairPlay, an online betting platform
Tanzila Shaikh Apr 11, 2023 9:06 AM
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Kanchan Srivastava Nov 15, 2022 8:54 AM
Despite two advisories from MIB, betting firm advertisements were still on air till October 8, TAM data reveals
Kanchan Srivastava Oct 14, 2022 8:43 AM
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
Shantanu David Oct 13, 2022 8:54 AM
ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m
Kanchan Srivastava Sep 6, 2022 8:19 AM
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jun 18, 2022 8:21 AM
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
Mansi Sharma Jun 17, 2022 8:38 AM
While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
Kanchan Srivastava Jun 14, 2022 9:02 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 16, 2021 8:20 AM
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
exchange4media Staff Oct 12, 2021 12:31 PM
Guest Column: Strategic Marketing & Media Consultant Chintamani Rao opines that ASCI's ban on surrogate ads for liquor brands is welcome, but the only effective solution is legislation
Chintamani Rao Feb 3, 2021 10:54 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
The brands have been accused of alluding to banned products in their advertisements
exchange4media Staff Jan 19, 2021 11:12 AM
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions
exchange4media Staff Sep 18, 2020 8:32 AM
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance
Neeta Nair Sep 16, 2020 8:33 AM
