The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
The Chief Guest at the event was police commissioner Vivek Phansalkar
This survey provided comprehensive insights into the upcoming elections, offering predictions on both vote share and seat positions
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now
The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
According to Economic Survey 2021-22, the sub-sector of trade, hotels, transport, communication & services related to broadcasting grew by 18.4% YoY in H1 2021-22
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
The survey predicts that BJP will retain its stronghold in Uttar Pradesh and register a sweeping victory in Uttarakhand
Nearly 1/3rd respondents said they want to see a new face as the next CM of Punjab. BJP’s Pramod Samant is the respondent's choice for the position in Goa
Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot
Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
The survey also revealed that beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories of all
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
A new report by Accenture surveyed more than 25,000 consumers across 22 countries
According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month
Research also suggested that nearly 61% of Indians are more comfortable with their data being used for advertising when they have more control over its use
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
The survey was conducted globally with a total of 4700 respondents, out of which 61.54% were from India
The survey further stated that 45% of the respondents claimed to have wondered, whether instant messaging service providers can access their messages
A recent study by Criteo found that 55 per cent of marketers plan on increasing their investment into paid video in 2021
YouTube has emerged as no. 1 most-trusted brand among Indian kids, with a brand trust score of 71%, followed by Ludo King - 65% and WhatsApp - 63%
The sector had attracted $196 million in April-September 2019
The latest survey by LocalCircles also indicates that while 55% of citizens have downloaded alternate apps, 21% of citizens are actively using them
The survey, as per media reports, are related to alleged bogus input tax credit under GST
Amit Adarkar, CEO, Ipsos India, says, according to the study, customers who have unhelpful and frustrating customer service interactions are likely to take their business elsewhere
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights
The survey also revealed that 74% of APAC consumers reported a lasting change in shopping behaviour
The result of the survey, conducted by the Bombay Chamber of Commerce & Industry among the member companies, has been submitted to the RBI and Central government authorities
The survey reveals that while there has been an increase in adoption of the digital medium, newspapers remain most-trusted platform
The latest survey shows that 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue
Findings reveal that 54%of parents say that their children are spending up to 5 additional hours on an average online in front of a screen
The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets
The study says 61% of Indians are experiencing mental health-related issues due to the lockdown, uncertainty and looming financial crisis
We bring you a roundup of the news that made headlines this past week
In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4