survey
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
This number equals that of the contractual workforce employed in the e-commerce sector, says the Survey
Kanchan Srivastava Jul 22, 2024 7:24 PM
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies relying on other channels of information
Chehneet Kaur May 14, 2024 8:59 AM
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Kanchan Srivastava May 10, 2024 5:55 PM
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
The Chief Guest at the event was police commissioner Vivek Phansalkar
e4m Staff Dec 20, 2023 1:45 PM
This survey provided comprehensive insights into the upcoming elections, offering predictions on both vote share and seat positions
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
e4m Staff Oct 5, 2023 12:53 PM
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Naziya Alvi Rahman Aug 30, 2023 9:15 AM
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
Sonam Saini Jun 27, 2023 9:02 AM
While publishers are divided over the absence of the Indian Readership Survey, MRUC says it has no plans to launch the survey as of now
Kanchan Srivastava Aug 11, 2022 8:11 AM
The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership
exchange4media Staff May 25, 2022 3:39 PM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
exchange4media Staff May 17, 2022 5:01 PM
According to Economic Survey 2021-22, the sub-sector of trade, hotels, transport, communication & services related to broadcasting grew by 18.4% YoY in H1 2021-22
exchange4media Staff Feb 1, 2022 8:30 AM
According to the Ipsos Global Predictions 2022 online polls, the markets most optimistic were China (87%), and Saudi Arabia (79%), apart from India
exchange4media Staff Dec 31, 2021 12:23 PM
The survey predicts that BJP will retain its stronghold in Uttar Pradesh and register a sweeping victory in Uttarakhand
exchange4media Staff Dec 23, 2021 12:16 PM
Nearly 1/3rd respondents said they want to see a new face as the next CM of Punjab. BJP’s Pramod Samant is the respondent's choice for the position in Goa
exchange4media Staff Dec 22, 2021 12:23 PM
Deepika Padukone & Ranveer Singh ranked second while Virat Kohli and Anushka Sharma bagged the third spot
exchange4media Staff Dec 9, 2021 8:57 AM
Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
Kanchan Srivastava Nov 25, 2021 7:20 PM
The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’
Kanchan Srivastava Nov 23, 2021 6:29 PM
The survey also revealed that beauty (39%), food delivery/takeaway (30%) and grocery (29%) were the most purchased categories of all
exchange4media Staff Nov 22, 2021 9:17 AM
According to a survey done by HelpAge, 36% of elders at home 'were just waiting for the phone to ring’. This campaign aims to give them a ray of hope and support them
exchange4media Staff Nov 7, 2021 6:00 PM
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
exchange4media Staff Sep 2, 2021 4:06 PM
A new report by Accenture surveyed more than 25,000 consumers across 22 countries
exchange4media Staff Aug 25, 2021 12:26 PM
According to India Consumer Sentiment Index, the overall score is moving in the positive direction with a score of +0.5 over the previous month
exchange4media Staff Aug 11, 2021 12:27 PM
Research also suggested that nearly 61% of Indians are more comfortable with their data being used for advertising when they have more control over its use
exchange4media Staff Aug 10, 2021 12:31 PM
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
exchange4media Staff Jul 7, 2021 3:46 PM
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
exchange4media Staff May 5, 2021 11:04 AM
According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score
exchange4media Staff May 3, 2021 5:13 PM
As per the survey, 45% of urban Indians were worried about Covid; unemployment - 44%, financial & political corruption - 35%, crime & violence - 25%, and poverty & social inequality -21%
exchange4media Staff Apr 28, 2021 5:15 PM
The survey was conducted globally with a total of 4700 respondents, out of which 61.54% were from India
exchange4media Staff Mar 25, 2021 6:03 PM
The survey further stated that 45% of the respondents claimed to have wondered, whether instant messaging service providers can access their messages
exchange4media Staff Mar 12, 2021 1:30 PM
A recent study by Criteo found that 55 per cent of marketers plan on increasing their investment into paid video in 2021
exchange4media Staff Mar 1, 2021 12:13 PM
YouTube has emerged as no. 1 most-trusted brand among Indian kids, with a brand trust score of 71%, followed by Ludo King - 65% and WhatsApp - 63%
exchange4media Staff Feb 10, 2021 12:34 PM
The sector had attracted $196 million in April-September 2019
exchange4media Staff Jan 30, 2021 8:17 AM
The latest survey by LocalCircles also indicates that while 55% of citizens have downloaded alternate apps, 21% of citizens are actively using them
exchange4media Staff Jan 29, 2021 12:32 PM
The survey, as per media reports, are related to alleged bogus input tax credit under GST
exchange4media Staff Jan 7, 2021 6:00 PM
Amit Adarkar, CEO, Ipsos India, says, according to the study, customers who have unhelpful and frustrating customer service interactions are likely to take their business elsewhere
exchange4media Staff Dec 30, 2020 3:25 PM
In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights
exchange4media Staff Dec 24, 2020 11:29 AM
The survey also revealed that 74% of APAC consumers reported a lasting change in shopping behaviour
exchange4media Staff Aug 12, 2020 3:32 PM
The result of the survey, conducted by the Bombay Chamber of Commerce & Industry among the member companies, has been submitted to the RBI and Central government authorities
exchange4media Staff Jul 28, 2020 5:54 PM
The survey reveals that while there has been an increase in adoption of the digital medium, newspapers remain most-trusted platform
exchange4media Staff Jul 23, 2020 3:44 PM
The latest survey shows that 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue
exchange4media Staff Jun 23, 2020 1:19 PM
Findings reveal that 54%of parents say that their children are spending up to 5 additional hours on an average online in front of a screen
exchange4media Staff Jun 16, 2020 4:35 PM
The findings from the fifth wave of Kantar’s COVID-19 Barometer global study tracked people’s attitudes, behaviours and expectations across more than 50 markets
exchange4media Staff Jun 16, 2020 2:21 PM
The study says 61% of Indians are experiencing mental health-related issues due to the lockdown, uncertainty and looming financial crisis
exchange4media Staff May 18, 2020 3:33 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff May 9, 2020 8:44 AM
In spite of a slow market, TOI, Daily Thanthi, Telegraph, Lokmat, HT and the Hindu are some of the newspapers that have seen a rise in readership in Q4
exchange4media Staff May 8, 2020 5:27 PM
