ubl
DoubleVerify’s Media Quality Report for APAC Marketers offers solutions to improve advertising ROI
Shantanu David Aug 29, 2024 9:08 AM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
e4m Staff Aug 21, 2024 9:21 AM
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Ankit Chavan Aug 2, 2024 4:03 PM
Led by Founder and CEO Ryan Detert, Influential will be positioned centrally within Publicis Groupe, the company has said
e4m Staff Jul 26, 2024 12:08 PM
Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
e4m Staff Jul 22, 2024 1:41 PM
Shreyas Rao recently stepped down as Network Head, Digital Revenue & Strategy at Times Network
e4m Staff Jul 18, 2024 4:57 PM
HDFC AMC’s Chief Digital & Marketing Officer., Harish Narayanan, and Publicis India MD Oindrila Roy, share insights on the campaign - #ZindagiKeLiyeSIP
Payal Gwalani Jul 18, 2024 1:37 PM
Ravi Bhaya has in the past worked with Publicis Groupe and Serviceplan Group
e4m Staff Jul 16, 2024 3:24 PM
The summit is scheduled for July 12 at Galgotias University in Greater Noida
e4m Staff Jul 12, 2024 11:48 AM
Meta is considering banning news from social media in Australia over payment of licensing fees. A similar move in India could put small news media outlets at a disadvantage, say industry watchers
Chehneet Kaur Jul 4, 2024 8:54 AM
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
e4m Desk Jun 28, 2024 12:27 PM
Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences
Anil Pandit Jun 28, 2024 12:01 PM
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
e4m Staff Jun 20, 2024 1:33 PM
In this exclusive chat from Cannes Lions 2024, Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, shares his take on AI, the agency’s plans for India and much more
Neeta Nair Jun 18, 2024 8:26 AM
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
e4m Staff Jun 17, 2024 6:21 PM
The campaign "Fabulously Futuristic" is a series of six digital films
e4m Staff Jun 9, 2024 10:00 AM
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Surabhi Srivastava Jun 6, 2024 5:30 PM
The new campaign titled 'Hum Samajthe Hain Business' has been conceptualised by Publicis India
FINN Partners unveils #FutureofTravel report - Impulse and affluence: Understanding spend trends among India's young globetrotters
e4m Staff May 24, 2024 5:08 PM
The new campaign leverages humour and stand-up comedy to urge parents and guardians to #StandUpForLearningGap
e4m Staff May 22, 2024 4:58 PM
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
Ritika Upmanyu May 16, 2024 5:52 PM
Nannette LaFond-Dufour joins Publicis from McCann Worldgroup where she was Chief Client Officer and McCann’s inaugural Chief Sustainability Officer
e4m Staff May 15, 2024 11:17 AM
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
e4m Staff May 14, 2024 11:46 AM
The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
The account was previously handled jointly by Publicis, Alliance and Mudra
Ruhail Amin May 8, 2024 12:16 PM
The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as the system moves further towards first-party data and consumer privacy protocols
Shantanu David May 8, 2024 8:14 AM
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI in streamlining revenue as well as content
e4m Staff May 7, 2024 12:39 PM
The newspaper has won ‘Award of Excellence’ in the ‘Best Double Spread Design’
e4m Staff May 6, 2024 10:42 AM
New roles for Arun Rawat, Satabadi Sharma Pathak, Purnasha Sharraf, Abhinav Sharma, Sanjukta Kapoor and Joy Michael Dsouza
e4m Staff Apr 25, 2024 4:28 PM
Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
e4m Staff Apr 23, 2024 12:36 PM
Maurice Lévy, Chairman of the Supervisory Board, to be named Chairman Emeritus
e4m Staff Apr 19, 2024 11:56 AM
Luminous will be prominently featured in Republic Media Network's Election Studio Branding
e4m Staff Apr 16, 2024 2:03 PM
X's Brand-Safety scores were reported very low for 5 months, in some cases at 70%, while it was 99.99%, claims the social media firm
Kanchan Srivastava Apr 16, 2024 12:29 PM
Aman Mannan and Shitu Patil will report to Managing Director Oindrila Roy
e4m Staff Mar 28, 2024 11:05 AM
At Pitch CMO Summit, DoubleVerify Sales Head Nachiket Deole spoke about how brands can drive campaign performance in the age of AI
Ritika Upmanyu Mar 22, 2024 3:35 PM
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
Nachiket Deole Mar 19, 2024 9:06 AM
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM
Rajdeepak Das, CCO, Publicis Groupe South Asia & Chairman Leo Burnett South Asia, writes about his wife’s strength, resilience and unwavering support
Rajdeepak Das Mar 14, 2024 8:34 AM
