According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
Global will be a collective platform, forming an exclusive alliance of independent agency
appoints Sunil Jit Singh as Group CFO
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Clara Waight Keller joined UNIQLO in September 2023
Punit Singh's last role was as Head of Planning—Strategy, Brand, Digital, and Communications (North) with Dentsu Creative
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
Prior to this, Paulene Ong was with Unilever for over 2.5 years
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
As per reports, WPP will now handle the creative duties of brands like Tresemme, Sunsilk and Pond's, while continuing to manage the Vaseline account
The campaign has been shot under the banner Dharma 2.0 and conceptualised by 82.5 Communications
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Her previous stint was with Baxter International Inc.
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
Prior to joining Universal Sompo, Priti Singh served as Head of People & Capability at Mastercard for seven years
He was with Hero MotoCorp for 19 years
Anuradha Razdan has been elevated to CHRO, Beauty and Wellbeing and Global Chief DEI Officer
Punit Goenka, ZEEL MD & CEO, spoke about the business performance in Q1, the competitive landscape, and the company's forward-looking growth, during the Q1 FY25 earnings discussion
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
As per the company post, the Communications Manager for India will be accountable for developing, driving, and executing the overall communications strategy
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Falguni Nayar completed her second term on July 27, 2024
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
In a social media post, Samir Singh said he will be joining a new company at the end of the year
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
Industry players were looking forward to government easing the 5% newsprint cost duty
A low-down of what players from each of the sectors hope this Budget will deliver
Following pressure and criticism about the SL72 relaunch ad, Adidas dropped Bella Hadid from its campaign
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
As per media reports, the funds will be raised from Resonance Opportunities Fund, St. John's Wood Fund Limited and Ebisu Global Opportunities Fund