While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
DD Purkayastha was the Managing Director & CEO of ABP for 14 years
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
The move is being made to make more space for other tweets on the platform’s space
In this series ‘Headline Makers’, we profile top names from India's most reputed news organisations
The app is currently available for iOS users only
The campaign talks about active parenting
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
The account was won in a multi-agency pitch
The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand
The regulator said that the deadline has been extended due to the ongoing consultation process and requests received from the stakeholders
The comments and counter-comments are now to be submitted by 6th June and 13th June, respectively
Sanjay Khanna takes over as interim CEO
The regulator said the decision has been taken following several representations from stakeholders requesting for extension of time limit due to Covid
The launch of its new corporate brand identity is reflective of its corporate ethos.
George will be based out of the agency’s Bangalore office
The aim of the partnership is to validate games across parameters
The miniTV service sits within the Amazon.in shopping app and comes loaded with content from leading studios such as TVF and Pocket Aces
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Valuation jumps 4X in 6 months
The campaign showcases the journey of three women entrepreneurs and their stories of courage, perseverance and success, as the walls around them close in - metaphorically
Rishabh Mahendru, as AVP- Client Servicing and Moolaram Mundliya, as Head- SEO, will help strengthen AdLifts' services across their three locations in Gurgaon, Mumbai and Bengaluru
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and cyber harassment
Bradley and Ibal will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing audiences’ advertising experience
The winners will be awarded at a ceremony after the COVID restrictions are relaxed
Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too
The mandate was awarded after a multi-agency pitch
Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches
Experts say that the virtual event industry is a new emerging market with untapped potential
Infinity Advertising will help Tecno in reaching out to a wider customer base
AdLift will help create a digital-friendly ecosystem for various products that fall under the Tata AIG General Insurance’s hierarchy
Chopra joins American Express from Citibank, where she led the transaction business for the North India region