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While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
e4m Staff Aug 17, 2024 8:55 AM
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
Manas Mishra Jun 9, 2024 7:08 PM
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Shantanu David Apr 22, 2024 8:35 AM
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
NATIVE CONTENT Jan 24, 2024 11:23 AM
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
Aditi Gupta Dec 26, 2023 7:07 PM
While most players said it was a fantastic year, some cited hurdles like the slowdown in capital inputs to start-ups and geo-political turmoil
Tanzila Shaikh Dec 26, 2023 8:19 AM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
Sohini Ganguly Oct 26, 2023 9:06 AM
Advertising agencies shared with e4m that they are encouraging employees to have hard conversations, and catering to employee expectations about flexibility, physical and mental health
Tanzila Shaikh Oct 10, 2023 8:51 AM
The move is being made to make more space for other tweets on the platform’s space
exchange4media Staff Aug 22, 2023 4:27 PM
In this series ‘Headline Makers’, we profile top names from India's most reputed news organisations
Ruhail Amin Aug 14, 2023 2:04 PM
Raymond Consumer Care and Madison Media collaborated with Vserv to promote fragrances and grooming products by using audience cohort & innovative Instagram filters
exchange4media Staff Jan 24, 2023 11:03 AM
The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand
exchange4media Staff Nov 28, 2022 5:44 PM
The regulator said that the deadline has been extended due to the ongoing consultation process and requests received from the stakeholders
exchange4media Staff Sep 1, 2022 7:09 PM
The comments and counter-comments are now to be submitted by 6th June and 13th June, respectively
exchange4media Staff May 31, 2022 10:19 AM
The regulator said the decision has been taken following several representations from stakeholders requesting for extension of time limit due to Covid
exchange4media Staff Feb 3, 2022 4:49 PM
The launch of its new corporate brand identity is reflective of its corporate ethos.
exchange4media Staff Jan 21, 2022 12:18 PM
George will be based out of the agency’s Bangalore office
exchange4media Staff Sep 29, 2021 11:24 AM
The aim of the partnership is to validate games across parameters
exchange4media Staff Aug 4, 2021 12:53 PM
The miniTV service sits within the Amazon.in shopping app and comes loaded with content from leading studios such as TVF and Pocket Aces
Javed Farooqui Jun 11, 2021 8:50 AM
Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken
Misbaah Mansuri May 27, 2021 9:25 AM
From 'Swad Apnepan Ka' for Brooke Bond to 'Daag Ache Hai' for Surf Excel, we list out renowned ads from Sitapati’s 22-year stint with HUL
Misbaah Mansuri May 11, 2021 8:47 AM
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
exchange4media Staff May 5, 2021 4:24 PM
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Simran Sabherwal Apr 26, 2021 9:01 AM
The campaign showcases the journey of three women entrepreneurs and their stories of courage, perseverance and success, as the walls around them close in - metaphorically
exchange4media Staff Mar 6, 2021 8:42 AM
Rishabh Mahendru, as AVP- Client Servicing and Moolaram Mundliya, as Head- SEO, will help strengthen AdLifts' services across their three locations in Gurgaon, Mumbai and Bengaluru
exchange4media Staff Jan 27, 2021 4:15 PM
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Misbaah Mansuri Dec 28, 2020 8:55 AM
The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and cyber harassment
exchange4media Staff Dec 22, 2020 7:01 PM
Bradley and Ibal will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing audiences’ advertising experience
exchange4media Staff Oct 30, 2020 12:31 PM
The winners will be awarded at a ceremony after the COVID restrictions are relaxed
exchange4media Staff Oct 15, 2020 11:37 AM
Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too
Misbaah Mansuri Jun 22, 2020 8:29 AM
Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches
Misbaah Mansuri Apr 28, 2020 8:21 AM
Experts say that the virtual event industry is a new emerging market with untapped potential
Sanstuti Nath Apr 7, 2020 8:52 AM
Infinity Advertising will help Tecno in reaching out to a wider customer base
exchange4media Staff Mar 3, 2020 11:30 AM
AdLift will help create a digital-friendly ecosystem for various products that fall under the Tata AIG General Insurance’s hierarchy
exchange4media Staff Feb 24, 2020 12:46 PM
Chopra joins American Express from Citibank, where she led the transaction business for the North India region
exchange4media Staff Jan 9, 2020 6:40 PM
