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Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
e4m Staff Sep 1, 2025 11:17 AM
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
e4m Staff Aug 14, 2024 11:55 AM
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM
Campaigns by Ogilvy, VML, Dentsu Creative, McCann Worldgroup and Early Man Films have been shortlisted
e4m Staff Jun 15, 2024 5:54 PM
The 55th edition of the awards is scheduled to take place on 29th, 30th, and 31st May, 2024 during Goafest
e4m Staff Feb 14, 2024 3:46 PM
Ujaya Shakya named first Vice President during the 24th Annual General Meeting of the Advertising Association of Nepal
Ujaya Shakya is one of the most prominent figures in the advertising space in Nepal
e4m Staff Jan 8, 2024 12:35 PM
Such situations, where clients hold back payments, not just affect the financial setup of the agency, but also takes a toll on the mental health of the ones who work on those projects, say experts
Sohini Ganguly Dec 19, 2023 8:09 AM
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
Kanchan Srivastava Nov 17, 2023 8:59 AM
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
exchange4media Staff Aug 24, 2023 8:00 PM
The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma
exchange4media Staff Aug 24, 2023 7:50 PM
The awards aim to honour and felicitate brands & agencies that effectively embraced programmatic creative strategies
exchange4media Staff Jun 16, 2023 8:57 AM
The Governing Council of the festival ha also been announced
exchange4media Staff Apr 17, 2023 3:15 PM
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
Neeta Nair Apr 17, 2023 8:24 AM
The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
Naziya Alvi Rahman Apr 10, 2023 8:55 AM
The body has a member list of more than 200 advertising agencies
exchange4media Staff Apr 6, 2023 3:05 PM
We enter 2023 in a strong financial position with good momentum from new business and the many opportunities ahead of us, says CEO Mark Read
exchange4media Staff Feb 23, 2023 4:19 PM
The felicitation was part of the association's 23rd annual general meeting
exchange4media Staff Jan 9, 2023 11:07 AM
A recap of the significant people movements in the creative and marketing sphere
exchange4media Staff Dec 28, 2022 8:55 AM
In a post on social media, Prathap Suthan, Managing Partner/Chief Creative Officer at BangInTheMiddle, sums up what a new year means for the advertising world
Prathap Suthan Dec 27, 2022 11:09 AM
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
Naziya Alvi Rahman Nov 23, 2022 4:26 PM
Harris was a Jury member at the Cannes Lions in 2015, in the Effectiveness Category and was also president of the AAAI in 2010
exchange4media Staff Nov 18, 2022 4:47 PM
As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman Nov 9, 2022 8:21 AM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more
Javed Farooqui Oct 19, 2022 8:15 AM
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
exchange4media Staff Aug 18, 2022 5:51 PM
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Neeta Nair Aug 17, 2022 8:29 AM
For this campaign, Divya Bhaskar has joined hands with One Advertising and Communication Services
exchange4media Staff Aug 16, 2022 10:24 AM
Radio Mirchi & Music Broadcast Ltd bag maximum metals; Princy Parikh of Mirchi Love adjudged RJ of the Year (Hindi/English Language)
exchange4media Staff Aug 3, 2022 6:23 PM
Anuradha Sengupta, Nitesh Priyadarshi, Deepika Warrier, Tista Sen, Lipika Kumaran and Dr. Falguni Vasavada shared their perspective on gender sensitisation in media
exchange4media Staff Aug 2, 2022 8:36 AM
The award ceremony will honour radio stations, agencies and brands for their work done in the period between 1st March 2020 and 28th February 2022
exchange4media Staff Aug 1, 2022 1:27 PM
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Shantanu David May 27, 2022 8:52 AM
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
exchange4media Staff May 11, 2022 8:38 AM
Kapoor has been the Secretary-General of the organization since 2020
exchange4media Staff Apr 12, 2022 8:26 AM
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
exchange4media Staff Apr 8, 2022 8:49 AM
The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand
Mansi Sharma Apr 6, 2022 8:43 AM
The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India
exchange4media Staff Apr 4, 2022 7:59 AM
At the IMA, Puri, CEO, Cipla Health, spoke on the emotional and functional connection of brands with consumers and how brands can survive in the market despite competition
exchange4media Staff Mar 15, 2022 1:39 PM
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Sonam Saini Mar 10, 2022 8:47 AM
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Kanchan Srivastava Feb 15, 2022 8:48 AM
Bengaluru residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps
exchange4media Staff Feb 14, 2022 6:28 PM
