As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Effie will join Ascential’s LIONS Division
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
The study has been conducted in collaboration with Parallel HQ
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Alain Tascan was previously Executive Vice President - Epic Games
The deal, as per news agencies, is worth 1.2 billion pounds
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines
The film marks the launch of the global bestseller in India
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
The course is designed to support content creators to be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry
This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
The whitepaper articulates the challenges and opportunities for the sector ahead
The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Rascal is a ready-to-drink product manufactured by Great Galleon Ventures Limited
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
The report, prepared by Kantar deep dives into a critical component of ESG (environmental, social and governance) goals of corporations
21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
The regulatory body has published its half-yearly complaints report, offering insights into trends
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
The draft guidelines are open for public feedback until the 31st of December 2023
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Partha Sinha, President, Response, BCCL, has been elected ASCI Vice Chairman, and Sudhanshu Vats, Deputy Managing Director, Pidilite Industries Ltd., appointed Honorary Treasurer
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Subhash Kamath, Piyush Pandey, Vikram Sahay, Sudhanshu Vats and Atul Khosla sit down for a panel discussion at the launch of ASCI Academy
Rohit Kumar Singh, Secretary Department of Consumer Affairs, spoke about consumer protection with respect to advertising at the launch of ASCI Academy
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
Government, consumer bodies, academic institutions, industry associations and corporations come onboard
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
Industry players and influencers react to ASCI's new rule that says finfluencers should offer investment-related advice only after registering with SEBI
Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
Celebrities now defined as people who get compensated Rs 40L or equivalent value annually for appearing in ads or have a following of 500,000 or more on any single social media handle
The whitepaper has been released by ASCI along with law firm Khaitan & Co
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers