byjus
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Pradeep Menon. M Mar 5, 2024 2:14 PM
The edtech company announced its plan to onboard Lionel Messi to represent its 'educational for all' campaign in November 2022
The company reportedly will give the affected employees two months' pay in severance
exchange4media Staff Jun 9, 2023 2:38 PM
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
Nilanjana Basu Nov 14, 2022 9:06 AM
Srinivas Mandyam named CEO of Tynker; Kelvin Chong takes over as Tynker CTO
exchange4media Staff Jun 28, 2022 1:04 PM
The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
Mansi Sharma Jun 24, 2022 7:19 AM
Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
exchange4media Staff May 23, 2022 9:01 AM
Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts
Kanchan Srivastava Mar 31, 2022 8:36 AM
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
exchange4media Staff Mar 28, 2022 12:10 PM
While the mega football tournament’s record viewership and value is sure to expand Byju’s global standing, FIFA will also expand its footprint in South Asian countries, opine industry experts
Kanchan Srivastava Mar 25, 2022 8:32 AM
Prior to this, Yazdani was with Facebook AI as Technical lead
exchange4media Staff Mar 21, 2022 12:35 PM
Before joining Byju's, Agarwal was Chief Consumer & Data Officer at ZEE
exchange4media Staff Mar 9, 2022 2:04 PM
According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five
Kanchan Srivastava Mar 8, 2022 8:45 AM
Agarwal, Chief Business Officer, Byju's, outlines some fundamental moves to create harmonious workplaces that are welcoming and enriching for all
exchange4media Staff Mar 7, 2022 2:09 PM
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11
exchange4media Staff Mar 2, 2022 12:04 PM
Agarwal, who was Chief Consumer Officer and Data Officer at ZEEL, will be joining Byju's
exchange4media Staff Feb 15, 2022 1:07 PM
Kayalakal joins Byju's from National Basketball Association where he was Director - Global Content & Media Distribution
exchange4media Staff Jan 7, 2022 1:27 PM
Before joining Byju’s, Bajaj worked with Kearney and led its consumer & retail practice across Asia-Pacific
exchange4media Staff Dec 23, 2021 1:42 PM
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for Byju’s expansion in new and existing markets
exchange4media Staff Dec 10, 2021 11:11 AM
The achievements by Chopra & Sindhu assimilate with BYJU’S values of hard work, dedication and lifelong learning
exchange4media Staff Dec 2, 2021 12:25 PM
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts
Mansi Sharma Oct 19, 2021 8:48 AM
Deepak's role will be to forecast, build and propose strategies for the growth of his vertical and establish systems and operations to optimize the company's goals
exchange4media Staff Oct 18, 2021 2:41 PM
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing
Anjana Naskar Oct 14, 2021 8:42 AM
The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run
Mansi Sharma Oct 5, 2021 8:24 AM
Bhirani was the Chief Executive officer of Ola Fleet and Group Chief Operating Officer at Ola across mobility, foods, and Ola electric
exchange4media Staff Sep 27, 2021 12:07 PM
The brand will continue to be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches
exchange4media Staff Sep 14, 2021 12:15 PM
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
exchange4media Staff Sep 11, 2021 8:25 AM
Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums
exchange4media Staff Sep 7, 2021 3:51 PM
The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal
exchange4media Staff Sep 6, 2021 8:23 AM
The show comprises 11 episodes, honoring around 20 young geniuses in the age group of 6 to 15 from different fields such as performing arts, academics, technology, sports, and more
exchange4media Staff Aug 27, 2021 1:25 PM
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM
Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands
exchange4media Staff Aug 19, 2021 10:00 AM
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
Javed Farooqui Aug 11, 2021 8:27 AM
We hope that this small gesture will help them in their journey going forward to win more laurels for the country said Byju Raveendran, Founder and CEO.
exchange4media Staff Aug 8, 2021 11:07 AM
The news was shared by BYJU'S founder and CEO Byju Raveendran in an internal mail
exchange4media Staff Aug 4, 2021 1:29 PM
The development comes exactly a year after BYJU'S acquired the coding edutech startup
exchange4media Staff Aug 4, 2021 12:47 PM
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
Javed Farooqui Jul 29, 2021 7:52 AM
The company also revealed that it has earmarked a billion dollars for investment in the US
exchange4media Staff Jul 22, 2021 10:56 AM
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
Sonam Saini Jul 1, 2021 9:41 AM
The lineup includes Byju’s, Pan Bahar, Amazon Prime, 99 acres.com, Cars 24, Oppo, Tata Motors, Raj Niwas, Vimal, Kent, Unacademy, Housing.com, Policy Bazaar, Paisa Bazaar and Dafa News
exchange4media Staff Jun 30, 2021 12:13 PM
BYJU’S will utilize the Foundation’s funds under its social impact initiative ‘Education for All’ to support children who have lost their families due to COVID-19
exchange4media Staff Jun 7, 2021 1:28 PM
The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market
Javed Farooqui Jun 7, 2021 8:15 AM
