Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
The edtech company announced its plan to onboard Lionel Messi to represent its 'educational for all' campaign in November 2022
This is Mohan's second stint with BYJU'S
The actor has been associated with the brand since 2017
The company reportedly will give the affected employees two months' pay in severance
At a time when the ed-tech sector is rocked by crisis, adopting timely marketing and a hybrid model could be the way forward, say experts
How brands channelled Bapu's values and his likeness
Srinivas Mandyam named CEO of Tynker; Kelvin Chong takes over as Tynker CTO
The Lions were bagged in the following categories: Creative Data (1), Direct (4), Media (5), PR (3), Social & Influencer (6)
The metal tally now stands at 10, shortlists at 57
Prior to joining the ed-tech platform, Mahendra was SVP – Marketing at The Landmark Group
Ganeshkumar was earlier with Amazon
Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
While the mega football tournament’s record viewership and value is sure to expand Byju’s global standing, FIFA will also expand its footprint in South Asian countries, opine industry experts
Prior to this, Yazdani was with Facebook AI as Technical lead
Before joining Byju's, Agarwal was Chief Consumer & Data Officer at ZEE
According to the PMAR 2022, more than 15 new-age, tech-based brands have entered the top 50 advertisers' list of 2021, with Dream11 and Byju’s making it to the top five
Agarwal, Chief Business Officer, Byju's, outlines some fundamental moves to create harmonious workplaces that are welcoming and enriching for all
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11
Agarwal, who was Chief Consumer Officer and Data Officer at ZEEL, will be joining Byju's
Kayalakal joins Byju's from National Basketball Association where he was Director - Global Content & Media Distribution
Before joining Byju’s, Bajaj worked with Kearney and led its consumer & retail practice across Asia-Pacific
In her new role, Bahadur will lead the overall planning, strategy, and roadmap for Byju’s expansion in new and existing markets
The achievements by Chopra & Sindhu assimilate with BYJU’S values of hard work, dedication and lifelong learning
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts
Deepak's role will be to forecast, build and propose strategies for the growth of his vertical and establish systems and operations to optimize the company's goals
Vineet Singh, VP, Brand & Creative Strategy, Think & Learn Pvt. Ltd. (BYJU'S) discusses the brand film for Gandhi Jayanti, the Manoj Kumar collaboration and the efficacy of moment marketing
The industry notes that the brands that leverage SRK's 'father' and 'family man' persona, like BYJU's, may stand to lose but only in the short run
Khan Senior has been BYJU'S brand ambassador since 2017
Bhirani was the Chief Executive officer of Ola Fleet and Group Chief Operating Officer at Ola across mobility, foods, and Ola electric
The brand will continue to be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums
The company reported a net profit of Rs 51 crore, which is 152% increase compared to Rs 20.16 crore in the previous fiscal
The show comprises 11 episodes, honoring around 20 young geniuses in the age group of 6 to 15 from different fields such as performing arts, academics, technology, sports, and more
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands
As per annual filings, Škoda had spent Rs 445.2 crore on advertising for the fiscal ended 31st March 2020 compared to Rs 343.5 crore in the previous fiscal
We hope that this small gesture will help them in their journey going forward to win more laurels for the country said Byju Raveendran, Founder and CEO.
The news was shared by BYJU'S founder and CEO Byju Raveendran in an internal mail
The development comes exactly a year after BYJU'S acquired the coding edutech startup
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
The film was launched on Parent's Day (July 25)
The company also revealed that it has earmarked a billion dollars for investment in the US
The logo features two brand names and a plus symbol
With 15 sponsors already on board, the network disclosed that it's in the process of closing a few more deals
The lineup includes Byju’s, Pan Bahar, Amazon Prime, 99 acres.com, Cars 24, Oppo, Tata Motors, Raj Niwas, Vimal, Kent, Unacademy, Housing.com, Policy Bazaar, Paisa Bazaar and Dafa News
BYJU’S will utilize the Foundation’s funds under its social impact initiative ‘Education for All’ to support children who have lost their families due to COVID-19
The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market