Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
Raza has previously worked for names like IPG’s Rapport Worldwide, DDB Mudra, Emirates Neon & Serve & Volley
This will be Ritesh’s second stint with the company
The campaign has been conceptualised and executed by BBH India
Samir Vithlani roped in as Senior VP and National Head to lead HappE hrs
Sanon has teamed up with mCaffeine parent PEP Technologies to launch the skincare brand Hyphen
It aims to deliver updated news and the latest developments in the tech world
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
The collaboration will provide data and intelligence along with creativity to elevate a brand’s visibility and effectiveness in the OOH domain
The brand has opened job opportunities for copywriters, art & design experts and trade marketing experts
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
The campaign is conceptualized and executed by Wondrlab
The campaign includes two brand films
The campaign has been created by McCann India
Cowan moves from Sapio Parthiv Heritech where he was appointed CEO last January
The company will specialise in creative, data and technology-led media solutions, covering digital media, out-of-home, activation, rural, and a whole gamut of idea-centric solutions for brands
The activation is live in Mumbai and Pune, targeting more than 50,000 households
The campaign promotes their recently opened tech-platform Pescalive
The campaign has been conceptualized in partnership with Lowe Lintas
The actor is now the face of the brand for its body wash and body scrub
Our pick of best commercials that went live between January 29 and February 11, 2022
The ‘Badal life ki raftaar’ campaign has been created by McCann India
The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules
The show, hosted by chef Vicky Ratnani and actor Gaurav Gera, will be aired on Zee Café, Zee Café HD along with 5 other ZEE channels, and stream on Zee5, starting April 25
Haier, Lifebuoy, Prestige, Catch Salt & Spices and The Gift Studio onboarded as partners for the show
The campaign is designed by EiPi media, a social media marketing agency
The line-up includes the most iconic sitcoms, movies & reality shows airing from dawn to dusk
Hegde assumed the new role on December 7
The latest edition of the show will be telecast from Monday, September 21 onwards at 10 pm
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
The channel invites its audience to hang out with Zee Café and join in the celebrations as it completes 20 years of ‘We-Time’ with its viewers
The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus
The campaign, which is currently running on social media, aims to urge coffee lovers to share their #MeraChillScene moments
Wow! Momo kiosks will be placed in CCD outlets in the country to create a wider reach and network
The shows by the joint venture between Tell Me Your Story and Zero Hour Entertainment will be available on podcast streaming apps like Apple Podcasts, Spotify, JioSaavn & Gaana