Tata Motors tops The X Index 2024 ranking
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
customer
Ozonetel appoints Shalil Gupta as Managing Director
Additionally, Ozonetel is increasing investments in people and technology
HUL appoints Arun Neelakantan as Executive Director, Customer Development
Neelakantan is currently the Chief Digital Officer of HUL
Digital CAC on the rise: How are D2C brands keeping up?
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
LS Digital announces launch of #ChallengeTheNow In:Sights series
The series aims at enabling business leaders take on change and drive their businesses into the future
Mirum India and WebEngage enter customer engagement partnership
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
‘Customer experiences & human conversations define brands’
At the Pitch BrandTalk, experts deliberated on creating consumer experiences, driving loyalty and harnessing data
Rohit Dhawan joins Viacom18 Sports as VP-Customer Marketing
Prior to this, Dhawan worked with Mindshare for over 11 years
Acko ropes in actor R Madhavan as ‘voice of the customer’
Madhavan will work with the Acko team to create meaningful content that will demystify the nuances of insurance
Why Diwali is the best season for customer retention
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
NxtDigital appoints Sooraj Keswani as its Chief Customer Experience Officer
As an extension of his role, Keswani will also manage the branding and marketing functions
Rethinking the funnel: Is the classic marketing model a dying relic?
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Flipkart: Amrendra Saxena elevated to Director-Customer Loyalty and Retention
He was earlier Associate Director-Customer Loyalty and Retention
From silos to success: How CDPs are transforming marketing
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sociowash wins Quantum Consumer Solutions' digital duties
The account will be handled by the agency’s Delhi headquarters
Wavemaker India releases white paper on importance of Customer Data Platform
The report explores the potential challenges that one may face when navigating the intricate marketing landscape
Experts on why investors must measure brand love, focus on customer retention & data
The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market
Myntra launches new fashion portal for Gen-Z customers FWD
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
WebEngage and Liferay partner for providing customer engagement solutions
WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels
Customer engagement & personalization is the name of the game: Mukund Seetharaman, Haptik
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Akasa Air partners with WebEngage to enhance customer engagement
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
What does customer love mean to Noise?
Marketing initiative by WebEngage: Gaurav Khatri, Co-Founder, Noise, shares his idea of customer love and what does it entail for brands
What does customer love mean To Beco?
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
What does customer love mean to Boheco?
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
The Big Fat Retention Love Story, brought to you by WebEngage
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
65% marketers say delivering optimal customer experience to be key in 2023: Exotel survey
Exotel conducted a survey with Indian marketers to assess the current state of adoption of CX
Cleartrip appoints Priyaah Sundaraam as VP - Head of Customer Experience Fulfilment
In her new role, Priyaah will spearhead the customer experience charter
We have simplified the customer journey: Manish Dubey, ICICI Prudential
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more
Inability to take action on buyer & customer data is a key mktg challenge for 87%: Report
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
Our focus on customer centricity sets us apart: Phil Davis, AWS
MD for Asia Pacific and Japan, shares his vision for AWS in India, the significance of cloud computing in future-proofing the business, and more
CleverTap signs agreement to acquire San Francisco-based Leanplum
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
When it comes to communication, the future lies with AI chat bots: Ninad Takpere, Gupshup
Takpere, VP - Sales, Gupshup, delivered a special address on 'Delivering OTT experience directly to subscribers’ messaging app inbox' at e4m Streaming Summit 2022
R360 joins hands with BIAL for innovative customer engagement program
The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app
Mercedes-Benz's new campaign targets social media-savvy AMG customers on Instagram
The ‘Are you AMG-ready’ campaign has been conceptualized by Rankin Agency, London
'Customer segmentation helps brands to be present at the right time, at the right place'
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
e4m Adobe-TCS roundtable on Hyper Personalization of Consumer Experiences
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
'We combine the power of human intelligence & AI to deliver customer experience at scale'
Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021
Shwetal Basu roped in as Chief of Marketing and Communication by Shoppers Stop
Basu has a strong experience of nearly 2 decades in customer behavior, marketing, and communications
Customer Shastra to handle ORM mandate of ITC Foods
The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms
Neeraj Sangani is CEO of Hansa Customer Equity
He will be reporting to Group CEO Shekar Swamy and the Board of the company
Stand out and be heard this festive season, with Spotify
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
Social customer experience is now a superpower for a brand
Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX
CSG enhances ZEE5’s data ecosystem for insights into customers’ content preferences
These insights will lead the OTT platform to better customer engagement and retention metrics
Tata Sky's new campaign highlights elevated entertainment for Tamil Nadu customers
Rooted in the local insights, the campaign has been conceptualized by Ogilvy India
PepsiCo India, Bharti Airtel to unlock world-class digital experience for customers
The special initiative provides customers with complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos
Lakmé Salon launches 'Good Hair Day 2021' campaign
This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments
Scripbox partners with WebEngage to boost user engagement
The partnership empowered Scripbox to target users better through segmentation and contextual engagement
Xaxis' voice-activated campaign for Pizza Hut leads to surge in order volumes
The conversational ad campaign has posted an 8.29% increase in customer engagement
Learn how Kia India drove awareness with interactive voice mobile ads
It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads
'We have maintained 95% customer retention & seen a spike in our NPS'
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more