customer
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
e4m Staff Aug 22, 2024 9:04 AM
Additionally, Ozonetel is increasing investments in people and technology
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last one year
Sohini Ganguly Feb 13, 2024 9:00 AM
The series aims at enabling business leaders take on change and drive their businesses into the future
e4m Staff Dec 14, 2023 8:02 AM
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
e4m Staff Nov 28, 2023 1:45 PM
At the Pitch BrandTalk, experts deliberated on creating consumer experiences, driving loyalty and harnessing data
e4m Staff Nov 23, 2023 1:36 PM
Madhavan will work with the Acko team to create meaningful content that will demystify the nuances of insurance
e4m Staff Nov 14, 2023 3:50 PM
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Kanchan Srivastava Nov 7, 2023 8:39 AM
As an extension of his role, Keswani will also manage the branding and marketing functions
e4m Staff Oct 23, 2023 6:04 PM
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Sohini Ganguly Oct 18, 2023 8:29 AM
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sohini Ganguly Sep 6, 2023 9:14 AM
The account will be handled by the agency’s Delhi headquarters
exchange4media Staff Aug 17, 2023 3:40 PM
The report explores the potential challenges that one may face when navigating the intricate marketing landscape
exchange4media Staff Aug 11, 2023 2:01 PM
The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market
exchange4media Staff Jul 26, 2023 12:08 PM
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
exchange4media Staff May 2, 2023 4:56 PM
WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels
exchange4media Staff Apr 13, 2023 10:45 AM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
exchange4media Staff Mar 29, 2023 2:20 PM
Marketing initiative by WebEngage: Gaurav Khatri, Co-Founder, Noise, shares his idea of customer love and what does it entail for brands
NATIVE CONTENT Feb 14, 2023 12:22 PM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 12, 2023 11:30 AM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 11, 2023 2:06 PM
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
NATIVE CONTENT Feb 10, 2023 3:51 PM
Exotel conducted a survey with Indian marketers to assess the current state of adoption of CX
exchange4media Staff Feb 7, 2023 12:11 PM
In her new role, Priyaah will spearhead the customer experience charter
exchange4media Staff Oct 6, 2022 6:00 PM
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more
Kanchan Srivastava Sep 5, 2022 8:58 AM
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
exchange4media Staff Jun 23, 2022 6:22 PM
MD for Asia Pacific and Japan, shares his vision for AWS in India, the significance of cloud computing in future-proofing the business, and more
Ruhail Amin Jun 6, 2022 8:48 AM
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
exchange4media Staff May 19, 2022 5:13 PM
Takpere, VP - Sales, Gupshup, delivered a special address on 'Delivering OTT experience directly to subscribers’ messaging app inbox' at e4m Streaming Summit 2022
exchange4media Staff May 13, 2022 1:38 PM
The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app
exchange4media Staff Feb 23, 2022 2:12 PM
The ‘Are you AMG-ready’ campaign has been conceptualized by Rankin Agency, London
exchange4media Staff Feb 21, 2022 12:36 PM
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
exchange4media Staff Dec 21, 2021 9:00 AM
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
exchange4media Staff Dec 4, 2021 2:29 PM
Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021
exchange4media Staff Nov 29, 2021 8:46 AM
Basu has a strong experience of nearly 2 decades in customer behavior, marketing, and communications
exchange4media Staff Nov 9, 2021 12:51 PM
The startup by former WPP Customer Engagement head Anand Shiva will set up a 25-member dedicated team to listen to customer conversations online and address their expectations across digital platforms
exchange4media Staff Nov 1, 2021 11:08 AM
He will be reporting to Group CEO Shekar Swamy and the Board of the company
exchange4media Staff Oct 27, 2021 11:37 AM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX
Piyali Chatterjee Sep 25, 2021 8:44 AM
These insights will lead the OTT platform to better customer engagement and retention metrics
exchange4media Staff Sep 16, 2021 5:57 PM
Rooted in the local insights, the campaign has been conceptualized by Ogilvy India
exchange4media Staff Sep 7, 2021 12:49 PM
The special initiative provides customers with complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos
exchange4media Staff Sep 6, 2021 3:36 PM
This annual campaign aims to offer a wide range of trendsetting, innovative and result-oriented style to customers, offering them show-stopping magic moments
exchange4media Staff Sep 6, 2021 12:45 PM
The partnership empowered Scripbox to target users better through segmentation and contextual engagement
exchange4media Staff Aug 25, 2021 2:07 PM
The conversational ad campaign has posted an 8.29% increase in customer engagement
exchange4media Staff Jul 27, 2021 11:30 AM
It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads
exchange4media Staff Jul 16, 2021 8:39 AM
Manu Prasad, CMO, Scripbox, spoke about the company's altered marketing strategy, advertising spend, brand messaging, and more
Misbaah Mansuri Jul 7, 2021 8:47 AM
