Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ ratings
Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their vision for Ogilvy 2024, role of AI in agency’s work, and more
The Global CEO of Ogilvy World Wide, who was visiting the Mumbai office, broke into an impromptu dance along with Piyush Pandey who was playing the 'sapp'
At e4m TechManch 2022, Devika Sharma, Director - APAC - O & O Business, InMobi, shared interesting insights during a keynote address on digital content consumption and more
Kumar will be responsible for ensuring all the critical functions of the organization, viz Circulation, Response, Production, Commercial, Finance, Public Relations, Brand Communications among others
Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative Officer
Tata Tea Gold will kick off the campaign with co-branded creatives on Amazon.in before launching a 360-degree media campaign on TV, digital and social media
Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil