inca
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Tanzila Shaikh May 16, 2023 9:08 AM
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
exchange4media Staff Mar 3, 2023 11:48 AM
The actress has been a makeup ambassador for the brand since 2019
exchange4media Staff Dec 14, 2022 1:16 PM
At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per cent and so there is still room for growth
exchange4media Staff Dec 7, 2022 5:08 PM
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
exchange4media Staff Dec 1, 2022 7:33 PM
Dafydd Woodward, Global Managing Director, INCA, GroupM’s Influence and Content business, delivered the keynote address at the unveiling of the e4m-INCA Influencer Marketing Report 2022
exchange4media Staff Dec 1, 2022 4:16 PM
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
exchange4media Staff Dec 1, 2022 8:25 AM
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
exchange4media Staff Nov 30, 2022 1:45 PM
The Impact Digital Influencer Awards 2022 will also be announced later in the day
exchange4media Staff Nov 30, 2022 8:26 AM
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
exchange4media Staff Nov 25, 2022 8:20 AM
The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers
exchange4media Staff Oct 12, 2022 6:47 PM
The awards in the Influencer Marketing category honours the growing importance of influencer marketing in the advertising and marketing industry
exchange4media Staff Oct 7, 2022 12:04 PM
The brand will release a digital advertising campaign featuring the actress
exchange4media Staff Sep 20, 2022 4:36 PM
Prior to ekincare, Balakrishna led marketing mandates for Akamai in markets across APJ
exchange4media Staff May 4, 2022 2:03 PM
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
exchange4media Staff Nov 8, 2021 3:52 PM
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
Sonam Saini Oct 14, 2021 6:55 PM
GroupM President Partnerships & Trading Ashwin Padmanabhan and INCA Senior Director Kunal Sawant unveiled the inaugural India Influencer Marketing Report 2021 at the conference
exchange4media Staff Sep 20, 2021 9:13 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 18, 2021 9:10 AM
According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025
exchange4media Staff Sep 17, 2021 2:45 PM
The brand offers a daily clear, matte look by virtue of its promise to absorb excess oil and prevent oily skin-related problems
exchange4media Staff Mar 15, 2021 1:03 PM
Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
exchange4media Staff Feb 25, 2021 3:45 PM
TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum
exchange4media Staff Dec 23, 2020 3:54 PM
Chakraborty will be endorsing the product for their regional market in West Bengal
exchange4media Staff Nov 21, 2020 10:05 AM
Sanon will soon be seen featuring in a slew of commercials spanning television and social media for the brand’s activated charcoal and the lemon facewash
exchange4media Staff Sep 21, 2020 2:19 PM
This will be Sophia’s first-ever ambassadorship work with an agency
exchange4media Staff Aug 26, 2020 4:48 PM
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
exchange4media Staff Jun 25, 2020 10:34 AM
A growing preference among consumers for skincare that is natural and effective led the company to launch the product
exchange4media Staff Jun 10, 2020 4:05 PM
Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments
Misbaah Mansuri Mar 26, 2020 8:44 AM
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
exchange4media Staff Feb 18, 2020 11:30 AM
The campaign will be visible across digital channels and buzz will be created through contests on various platforms
exchange4media Staff Feb 8, 2020 4:00 PM
