The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
Shanaya Kapoor is Dot & Key’s first ambassador
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium
Film emphasizes brand’s #SkincarePeNoBreak narrative
At the e4m India Brand Conclave, the COO of WOW Skincare spoke on 'Building Brands with Digital DNA'
The actress has been a makeup ambassador for the brand since 2019
At the ‘Addressable TV and Beyond’ summit hosted by GroupM's Finecast on Wednesday, it was shared that India's TV penetration stands at nearly 70 per cent and so there is still room for growth
At the recently held e4m-INCA Influencer Marketing Conference, industry experts talked about building organic reach
Dafydd Woodward, Global Managing Director, INCA, GroupM’s Influence and Content business, delivered the keynote address at the unveiling of the e4m-INCA Influencer Marketing Report 2022
Speaking at the unveiling of INCA-e4m Influencer Marketing Report 2022, GroupM South Asia CEO Prasanth Kumar said the importance of influencer marketing has got accelerated in the last 2-3 years
The GroupM INCA-e4m India Influencer Marketing report 2022 says digital trust and authenticity are key variables in ensuring influencer credibility in the eyes of the consumers
The Impact Digital Influencer Awards 2022 will also be announced later in the day
The launch will be preceded by the second edition of the e4m Influencer Conference 2022
The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers
The awards in the Influencer Marketing category honours the growing importance of influencer marketing in the advertising and marketing industry
The brand will release a digital advertising campaign featuring the actress
The TVC has been conceptualised by Publicis One Touch
Prior to ekincare, Balakrishna led marketing mandates for Akamai in markets across APJ
Kanji was the Chairman of the Inca Group of Companies
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
GroupM President Partnerships & Trading Ashwin Padmanabhan and INCA Senior Director Kunal Sawant unveiled the inaugural India Influencer Marketing Report 2021 at the conference
We bring you a roundup of the news that made headlines this past week
According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025
The brand offers a daily clear, matte look by virtue of its promise to absorb excess oil and prevent oily skin-related problems
Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
TVC features Sanjana expressing her trust and confidence in Charmis Deep Radiance Face Serum
Chakraborty will be endorsing the product for their regional market in West Bengal
Sanon will soon be seen featuring in a slew of commercials spanning television and social media for the brand’s activated charcoal and the lemon facewash
This will be Sophia’s first-ever ambassadorship work with an agency
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations
A growing preference among consumers for skincare that is natural and effective led the company to launch the product
Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
The campaign will be visible across digital channels and buzz will be created through contests on various platforms