12-min ad cap: Delhi HC refuses to hear matter
The next hearing has now been scheduled for 12 February 2026
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Are GST cuts beginning to revive TV advertising?
Industry experts see early green shoots in December, but say the recovery remains gradual
TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
Has AI moved beyond assisting commerce to controlling purchase decisions?
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
Rs 644 crore in FY25: Government ad spends underscore Print’s power
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Two authorities, one industry: India’s broadcast rules stuck in limbo
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Why kids’ care is rewriting premium marketinge4m
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
Advertising’s 2026 Pivot: From knowing the user to reading the moment
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Is digital’s rise rewriting the very role of advertising?
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Why episodic brand series build recall that one-off virals can’t
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Coffee brands go 60–75% digital: Is traditional advertising decaf now?
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Gen Z is rewriting the rules of attention for advertisers
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
India’s new smartphone rules and the future of mobile advertising
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
When advertising turns into a legal call in the age of AI
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
FMCG marketers gear up for higher ad spends in 2026—with a reworked playbook
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
From moment marketing to core strategy: The rise of fastvertising
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
How brands revived Bollywood iconic pairs in 2025
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
What creativity will mean for brands in 2026
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Will 2026 formalise the creator economy?
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
India’s adtech market ends 2025 at nearly Rs 2L Cr. What’s next?
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Greater Bengaluru draft OOH rules brings in centralised, auction-driven model
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
UFO Moviez and Miraj Cinemas forge partnership
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
Seedtag study reveals how neuro-contextual ads make scrolling worth your time
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Trump signs bill to compel release of more Epstein documents
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
From Kadhais to Karaoke Trams: OOH ads that lit up October
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Things I Recommend You Do Before You Hire an Agency
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
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Who will be e4m Influencer of the Year 2023?
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
‘The environment is evolving, creating significant room for disruption’
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
PKL 11 maintains ad rates with expectations to reach 400 mn viewers
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
Prasar Bharati expected to launch OTT platform on Sept 15: Report
As per earlier reports, the platform was to be launched in July but the date got pushed to August
From AI to AR: Top trends defining the future of advertising
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
May the guests multiply, says Zomato for Onam
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
FCB Kinnect has appointed Nishant Pratap as Group Executive Creative Director (South)
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
Linen Club releases heart-warming campaign for Onam
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
e4m Real Time Programmatic Advertising Awards 2024: Jury to meet on Sept 9
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Why 'Memevertising' is injurious to brand health
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
ASCI appoints Partha Sinha as new Chairman
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
ASCI to elect Partha Sinha as next Chairperson
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
ASCI to announce new chairman on Sept 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
EMotorad's latest campaign has MS Dhoni making bike noise
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
JBL unveils festive campaign
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
AI and Programmatic Advertising: The dynamic duo for enhancing efficiency & ROI
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Tanishq’s new film celebrates equal partnership in marriage
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
Varun Dhawan turns lawyer to advocate for Walkaroo’s comfort and durability
The new TVC is part of the brand’s ‘Walk. Walk. Walk. Walk with Walkaroo’ campaign