Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Singh was elevated as Isobar India’s Executive Vice President - Media in March
This was Vengalil’s second stint with Isobar
The voice-activated campaign has been developed in partnership with Isobar
Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting
Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real
The account will be managed by the agency’s Delhi office
Before joining Isobar, Singh held the post of Executive Vice President at Dentsu Webchutney
Desai will report to Ajay Gahlaut, Group Chief Creative Officer India, dentsu Creative India
The initiative has been executed in collaboration with Dentsu Group
Guest Column: Aalap Desai, National Creative Director, Isobar India, shares a compilation of FAQs on making the shift to digital & highlights one needs to unlearn a lot of ATL to learn digital
The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion
The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more
Mishra was previously associated with digital agency Isobar, where he held the position of Lead-Media Buying (North)
Jasani joins from Isobar, which he launched in India in 2008
Shah was previously the Chief Business Offer at the hybrid digital agency
She will report into Amit Wadhwa, CEO, dentsu Creative India
Shams, as he is popularly known in the industry, launched Isobar in India in 2008
Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré
Mindshare's Vinod Thadani is expected to join Dentsu at a senior group level position
Prior to this, Rana was General Manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India
Desai was with dentsumcgarrybowen India prior to this
Day 4 of the Lions packed in the insights into the big wins at the festival of creativity
The brand has teamed up with Isobar India and with the Women’s Cancer Initiative for the awareness campaign #Strapsthatremind
Kalumal Pokuna is a nonlinear media campaign mean to spark social conversation around skill development for youth
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working
Guest Column: The never normal world will see the merger of offline and online worlds, called the 'phygital' experience, says Gopa Kumar, Chief Operating Officer, Isobar India
The agency will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand
With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends
The film, by Isobar India, has been directed virtually
Dentsu announced the launch of Isobar Consulting earlier in July 2020
Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal
Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors
Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer
In today’s edition of e4m Creative Zone, we speak to Anadi Sah, ECD, Isobar India on work, clients and acceleration in digital adoption post lockdown
The agency will service the brands from its Gurgaon office, managing digital media buying & planning for both British Council Division and British Council Examinations and English Services India
The account will be handled by the brand from its Mumbai office
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads and greater interest from advertisers, say experts
KickStrat consists of 3 months of classroom training and research projects; chosen few will advance to next 3 months of on-the-job training
On the webinar panel were Pawan Sarda of Future Group, Neel Pandya of L'Oréal, Shashi Mukherjee of RB and Shamsuddin Jasani of Isobar
The panellists comprising Future Group's Pawan Sarda, L'Oréal's Neel Pandya, RB's Shashi Mukherjee and Isobar's Shamsuddin Jasani will also answer questions live on ZOOM & FB
In today's edition of 'Beating All Odds' series, Shamsuddin Jasani, Group MD, Isobar South Asia, speaks to e4m Editor Naziya Alvi Rahman, about strategising to ensure clients are future-ready
#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives
Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging
Prior to this, Mukherjee was Associate Creative Director with Bates India
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
Isobar India will service the brand from its Gurgaon office
For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge