Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
The report by Havas CX India lists three defining elements of customer experience that drive satisfaction
US-based Burger King had accused the Pune joint to have violated its trademark
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
Future of Legal Education Summit and Law School Rankings 2024 is an event to recognise law schools on the basis of merit and other institutional capabilities
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
The event will begin with insightful panel discussions on various topics related to legal education and will include various stakeholders including senior lawyers
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
The ‘Stronger Together campaign will run live on television, social & digital platforms during the ICC Men’s T20 Cricket World Cup
Prior to this, Mohit Raina was with IKEA as Marketing Communications Manager
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
The partnership will enable PTI to identify, review and rate content as misinformation across Meta platforms
This association will see Timex branding on Punjab Kings’ jersey with a prominent logo placement on the trousers
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
Marketing expert Vishesh Sharma remembers his senior who taught him the ropes of journalism in the early days of his career
The campaign has been crafted by TheSmallBigIdea
Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during IPL 2024
The team starts its season on March 23, and will take on the Delhi Capitals
The team will be seen in action from March 23
The campaign has been designed by Mullen Lintas
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the big four can also be an advantage for the channel, say experts
The Etihad logo will be showcased on the back of the Chennai Super Kings’ jersey
As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the leading side of the headgear
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
The Awards were telecast live on NewsX & India News
The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors
WPP CEO Mark Read has been awarded the Commander of the Order for his services to the creative industries
The campaign for the film by Warner Brothers was carried out in Mumbai
The Chief Guest for this event is Justice Surya Kant, Hon’ble Justice of the Supreme Court.
The film makes the point that homemakers know what is best for the health of the family
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
The TVCs will be aired in multiple languages
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
The ad has been conceptualized and created by Ogilvy India
Jain, CBDO, Diageo India, spoke about their ‘Keep Walking’ campaign, marketing strategy and more
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
The first film has gone live on social media platforms YouTube, Facebook, Instagram, Google and Twitter
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
‘Dhyaan se Lijiye’ campaign tells consumers to exercise caution while buying edible oil
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
The move is aimed at strengthening the brand’s connect in South India
Sappal has been added to the Incharges list of the CWC