The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
She was previously with BVUR Innovations India as its Director of Intellectual Property
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Kartikeya Sharma spoke of the operational challenges posed by the directive, particularly for advertisements published by small media houses for SMEs
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing business’
The ministry will submit an affidavit on the matter with the Supreme Court on July 9, 2024
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
More than 80% entries for Print category
Classified advertisements are also excluded from the ambit of self-declaration certificate
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
According to the advertising fraternity, most stakeholders want to comply with the new regulation but are struggling to decode the mandate
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
In a meeting held in Delhi on Tuesday, MIB officials are believed to have said that the ministry will cooperate as much as possible but the mandate shall not change
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
The campaign by the matrimony app reinforces its commitment to provide couples with hasslefree wedding planning
The campaign underscores the company's strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements so that the players can focus on the game
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
The TVC is conceptualized by BBDO
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
The series is being created by aha Studio and Applause Entertainment
The campaign was launched across various social media platforms on February 12, 2024
Saurabh Bharara has in the past worked with hotel brands like Oberoi Hotels and Resorts, The Leela Palaces and Resorts, Marriott International
This acquisition includes management rights to manage two expansive golf courses
Nike has played a key role in shaping Tiger Woods' image and has been a part of many of his iconic golf course moments
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
The court said it wants to ‘tighten up’ the self-regulatory mechanism
The company has teamed up with integrated creative agency Pixelfox for the same
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
The agency will look after the creatives, media, digital creatives and other services for the brand
Sheeba Chaddha plays 'CMO' to deliver personalised experience in helping users find their perfect match
Prior to that, Blackburn was Regional CEO of Prudential Growth Markets
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
The paper will be priced at Rs 5 and will have 14 pages
Kapoor was earlier with Perfetti Van Melle
This is part of the brand’s collaboration with multi-faceted pop culture icons
The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet
The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to people’s passions
Prior to this, she was associated with Tech Mahindra Foundation as Head – Marketing and Communications
The campaign ‘Let Her Be’ has been launched on YouTube, Instagram & Facebook
Wang will be leading business strategy and the company’s Make in India initiative
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
The company has also signed a partnership with Emirates Cricket Board for global media rights of DP World ILT20
IBLF recognises and appreciates the life and career experience of industry veterans