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The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
She was previously with BVUR Innovations India as its Director of Intellectual Property
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tasmayee Laha Roy Jul 10, 2024 9:35 AM
Kartikeya Sharma spoke of the operational challenges posed by the directive, particularly for advertisements published by small media houses for SMEs
e4m Staff Jun 29, 2024 1:11 PM
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s idea of ‘ease of doing business’
Aditi Gupta Jun 27, 2024 8:39 AM
The ministry will submit an affidavit on the matter with the Supreme Court on July 9, 2024
e4m Staff Jun 24, 2024 2:09 PM
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated self-declaration certificate
Aditi Gupta Jun 21, 2024 9:20 AM
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Aditi Gupta Jun 20, 2024 9:01 AM
Classified advertisements are also excluded from the ambit of self-declaration certificate
e4m Staff Jun 18, 2024 2:33 PM
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big events like T20
Chehneet Kaur & Sohini Ganguly Jun 18, 2024 9:15 AM
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
According to the advertising fraternity, most stakeholders want to comply with the new regulation but are struggling to decode the mandate
Tasmayee Laha Roy Jun 13, 2024 8:26 AM
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
Sohini Ganguly Jun 12, 2024 9:17 AM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
In a meeting held in Delhi on Tuesday, MIB officials are believed to have said that the ministry will cooperate as much as possible but the mandate shall not change
e4m Staff Jun 11, 2024 6:47 PM
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services
Manas Mishra Jun 9, 2024 7:08 PM
The campaign by the matrimony app reinforces its commitment to provide couples with hasslefree wedding planning
e4m Desk May 27, 2024 12:24 PM
The campaign underscores the company's strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements so that the players can focus on the game
e4m Staff Mar 27, 2024 2:51 PM
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
Shantanu David Mar 22, 2024 9:05 AM
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
e4m Staff Mar 18, 2024 3:56 PM
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
e4m Staff Mar 10, 2024 10:00 AM
The campaign was launched across various social media platforms on February 12, 2024
e4m Staff Feb 13, 2024 6:22 PM
Saurabh Bharara has in the past worked with hotel brands like Oberoi Hotels and Resorts, The Leela Palaces and Resorts, Marriott International
e4m Staff Jan 29, 2024 3:26 PM
This acquisition includes management rights to manage two expansive golf courses
e4m Staff Jan 19, 2024 5:01 PM
Nike has played a key role in shaping Tiger Woods' image and has been a part of many of his iconic golf course moments
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
e4m Staff Jan 4, 2024 11:09 AM
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
e4m Staff Oct 31, 2023 4:59 PM
The court said it wants to ‘tighten up’ the self-regulatory mechanism
e4m Staff Sep 18, 2023 3:26 PM
The company has teamed up with integrated creative agency Pixelfox for the same
e4m Staff Sep 18, 2023 1:02 PM
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
exchange4media Staff Aug 31, 2023 3:35 PM
The agency will look after the creatives, media, digital creatives and other services for the brand
Tanzila Shaikh Aug 31, 2023 3:19 PM
Sheeba Chaddha plays 'CMO' to deliver personalised experience in helping users find their perfect match
exchange4media Staff Aug 17, 2023 4:42 PM
Prior to that, Blackburn was Regional CEO of Prudential Growth Markets
exchange4media Staff Jun 28, 2023 11:19 AM
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
exchange4media Staff May 16, 2023 1:24 PM
This is part of the brand’s collaboration with multi-faceted pop culture icons
exchange4media Staff Apr 8, 2023 8:42 AM
The Co-Founder & Chief Marketing Officer, of Tata Consumer Soulfull, spoke at Pitch CMO Summit about the strategy to bring millets into the Indian diet
exchange4media Staff Mar 28, 2023 11:34 AM
The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to people’s passions
Shantanu David Mar 16, 2023 8:32 AM
Prior to this, she was associated with Tech Mahindra Foundation as Head – Marketing and Communications
exchange4media Staff Mar 13, 2023 12:16 PM
The campaign ‘Let Her Be’ has been launched on YouTube, Instagram & Facebook
exchange4media Staff Mar 11, 2023 7:00 PM
Wang will be leading business strategy and the company’s Make in India initiative
exchange4media Staff Mar 1, 2023 12:41 PM
The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced
exchange4media Staff Jan 24, 2023 1:59 PM
The company has also signed a partnership with Emirates Cricket Board for global media rights of DP World ILT20
exchange4media Staff Jan 12, 2023 12:04 PM
IBLF recognises and appreciates the life and career experience of industry veterans
exchange4media Staff Jan 10, 2023 8:50 AM
