life-insurance

Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years

e4m Desk Sep 2, 2024 9:21 AM

The campaign has been executed by the esteemed agency Left of Centre Marketing,

e4m Staff Jul 10, 2024 3:58 PM

The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory

e4m Staff Jul 5, 2024 9:06 AM

The campaign has been launched on the occasion of National Insurance Awareness Day

e4m Staff Jun 30, 2024 10:00 AM

Appoints two new Directors to its Board - Dinesh Kumar Mittal and VV Ranganathan

e4m Staff Jun 19, 2024 6:08 PM

The campaign features Rajkummar Rao

e4m Staff Jun 16, 2024 10:00 AM

Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income

e4m Staff Jun 5, 2024 5:12 PM

Guest Column: Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance shares the evolving Role of Communications in Cultivating Meaningful Connections in a Post-Truth Era

Prateek Sharma Jun 5, 2024 4:32 PM

The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"

e4m Staff Jun 3, 2024 4:29 PM

Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more

Simran Sabherwal Jun 3, 2024 11:59 AM

Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut

e4m Staff May 6, 2024 12:12 PM

The campaign is titled ‘No Jhanjhat Life Insurance Fatafat’

e4m Staff May 2, 2024 4:06 PM

The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand

e4m Staff Apr 9, 2024 4:17 PM

In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited

Simran Sabherwal Mar 20, 2024 1:08 PM

Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants

e4m Staff Mar 1, 2024 3:35 PM

Alok Rungta is currently the Deputy CEO and CFO at Future Generali India Life Insurance

e4m Staff Mar 1, 2024 12:57 PM

The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'

e4m Staff Feb 28, 2024 2:40 PM

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings

e4m Staff Feb 15, 2024 12:52 PM

Venkatachalam H. will take over from Naveen Tahilyani who has been elevated to Non-Executive Director of the company

e4m Staff Feb 6, 2024 3:16 PM

As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign

e4m Staff Jan 22, 2024 4:23 PM

This campaign has been created by Publicis Worldwide India

e4m Staff Jan 8, 2024 3:58 PM

The  New Year campaign encourages financial planning over resolutions

e4m Staff Jan 1, 2024 12:00 PM

The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer

e4m Staff Oct 24, 2023 9:23 AM

The campaign is anchored to the company’s ‘You are the difference’ theme

e4m Desk Sep 11, 2023 5:51 PM

The company will be featuring Gill in its marketing campaigns

e4m Desk Jul 19, 2023 1:37 PM

Shankar has over 16 years of experience in brand building within the health insurance and online education sectors

e4m Desk Jun 19, 2023 11:37 AM

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

e4m Desk May 29, 2023 2:03 PM

The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping up with the digital disruption

Tanzila Shaikh May 22, 2023 9:20 AM

The installation has been placed at Sawai Mansingh Stadium, Jaipur

e4m Desk Apr 18, 2023 3:42 PM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, shares insights about the brand journey and how television news is an effective medium

NATIVE CONTENT Apr 4, 2023 9:03 AM

The 'Secure Your Savings' campaign uses humour to convey the message

e4m Desk Mar 29, 2023 4:23 PM

The campaign aims to convey a message about Life Insurance Child Plan

e4m Desk Mar 24, 2023 7:05 PM

Readers can scan the QR codes placed on the advertisement and watch the ad play out on their phones

e4m Desk Mar 5, 2023 6:00 PM

Gupta joins from HDFC Life where he was Group Head – Distribution Strategy & Alliances

e4m Desk Mar 3, 2023 12:03 PM

The ten-film campaign humorously captures the pre-wedding shenanigans of Indian families while driving home the importance of life insurance

e4m Desk Feb 27, 2023 4:03 PM

Rungta will also take over as the Chief Financial Officer

e4m Desk Feb 14, 2023 12:19 PM

Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience

Tanzila Shaikh Jan 17, 2023 8:54 AM

The 360-degree marketing campaign has been launched digitally on various mediums and will appear in 8 languages

e4m Desk Jan 16, 2023 10:35 AM

The brand has launched a campaign to focus on the benefits of their long-term income plan

e4m Desk Jan 14, 2023 7:26 PM

Brand to launch new digital-first campaign with the cricketer

e4m Desk Jan 5, 2023 6:15 PM

Infidigit is set to create a strategy to organically boost SBI Life’s ranking through its interactive website

e4m Desk Jan 4, 2023 4:51 PM

Rahul Talwar, CMO, Max Life Insurance, shares insights behind the recently launched TVC with Rohit Sharma and Ritika Sajdeh as brand ambassadors, evolving consumer sentiments and growing TG

Ritika Raj Dec 31, 2022 8:07 AM

Manallii Ajmera-Metalia, Head, Corporate Communication, IndiaFirst Life Insurance Company, was bestowed the ‘Communicator of the Year Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards

Shrabasti Mallik Dec 7, 2022 12:50 PM

This is the first time that the couple has come on the screen together

e4m Desk Nov 26, 2022 9:03 AM

The brand leverages a humourous approach in this three-film campaign headlined by the comedian

e4m Desk Nov 19, 2022 9:46 AM

Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam

e4m Desk Oct 29, 2022 8:15 AM

How brands did their bit to raise awareness about mental health and erase the stigma surrounding it

e4m Desk Oct 10, 2022 8:44 AM

The campaign is based on a real-life experience and makes one think about the need to secure their loved ones

e4m Desk Oct 5, 2022 5:00 PM

The campaign is based on a real-life experience and makes one think about the need to secure their loved ones

e4m Desk Sep 26, 2022 2:52 PM

This is the third season of the ‘Depend on Insurance’ series

e4m Desk Sep 24, 2022 9:03 AM