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The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
Kanchan Srivastava Jul 31, 2024 8:35 AM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
Kanchan Srivastava Jul 17, 2024 8:51 AM
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Kanchan Srivastava Jul 16, 2024 8:50 AM
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Kanchan Srivastava Jul 12, 2024 8:31 AM
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Kanchan Srivastava Jul 4, 2024 8:50 AM
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Kanchan Srivastava Jul 3, 2024 8:50 AM
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
e4m Staff Jun 14, 2024 5:33 PM
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM
The 3rd year of BW Wellbeing 40 under 40 awards and 2nd year of BW Wellbeing 30 under 30 awards were also held; these awards were given to the winners for excellence in different wellbeing categories
e4m Staff May 20, 2024 1:47 PM
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
e4m Staff Apr 25, 2024 6:46 PM
The immersive experience was to captivate audiences, showcasing the features, design and capabilities of the new Hyundai CRETA
NATIVE CONTENT Apr 19, 2024 4:25 PM
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
e4m Staff Mar 26, 2024 8:36 AM
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
e4m Staff Dec 31, 2023 10:00 AM
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
e4m Staff Nov 14, 2023 7:38 PM
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
e4m Staff Nov 6, 2023 10:30 AM
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Chehneet Kaur Oct 12, 2023 8:49 AM
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
e4m Staff Oct 4, 2023 12:27 PM
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
exchange4media Staff Jun 27, 2023 7:32 PM
The film celebrates the contribution of MSMEs to India's growth story
exchange4media Staff Jun 27, 2023 2:53 PM
The first-of-its-kind set-up has been installed in Bengaluru
exchange4media Staff Dec 23, 2022 3:10 PM
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city
exchange4media Staff Dec 21, 2022 3:10 PM
This is being seen as the FMCG major’s foray into the wellness and nutrition category
exchange4media Staff Dec 14, 2022 9:51 AM
Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
exchange4media Staff Dec 5, 2022 11:40 AM
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
Shantanu David Nov 2, 2022 8:50 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 3, 2022 7:19 AM
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
Sonam Saini Sep 1, 2022 9:01 AM
The agency will be responsible for driving the brand's growth, expansion, and digital transformation
exchange4media Staff Aug 24, 2022 12:09 PM
The anthem ‘Tu hai Taaqat’ for the #ProteinPledge highlights the importance of adequate protein consumption
exchange4media Staff Aug 1, 2022 1:45 PM
The anthem celebrates MSMEs’ contribution to India’s growth story
exchange4media Staff Jun 30, 2022 10:30 AM
The company recently announced Mira Kapoor and Rakul Preet Singh as investors
exchange4media Staff Jun 15, 2022 11:55 AM
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Shantanu David May 27, 2022 8:52 AM
The campaign has a series of 4 ad films bolstering the advanced billing capabilities of myBillBook, which is a GST invoicing and accounting software
exchange4media Staff Apr 10, 2022 11:43 AM
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
exchange4media Staff Mar 30, 2022 6:07 PM
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
exchange4media Staff Mar 17, 2022 7:03 PM
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
exchange4media Staff Nov 23, 2021 5:28 PM
Phoebe Siggins, COO of Little Black Book (LBB), addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021
exchange4media Staff Jul 3, 2021 8:54 AM
The initiative is part of BBC News’ ‘Make More of Your World’ campaign, re-launched in December 2020
exchange4media Staff Mar 10, 2021 7:20 PM
Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers
exchange4media Staff Feb 5, 2021 8:54 AM
