The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
The 3rd year of BW Wellbeing 40 under 40 awards and 2nd year of BW Wellbeing 30 under 30 awards were also held; these awards were given to the winners for excellence in different wellbeing categories
These billboards, the civic body said, exceed the approved size
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
BW Festival of Wellbeing will be held on May 15, 2024, in Mumbai
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
The immersive experience was to captivate audiences, showcasing the features, design and capabilities of the new Hyundai CRETA
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
The picture of Alia Bhatt is from Gucci's Eyewear Spring Summer 2024 campaign and has sparked the debate about the actor's global popularity
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
The brand has bagged a Guinness World Record certification for its latest outdoor campaign, set in the heart of Vijayawada
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
The film celebrates the contribution of MSMEs to India's growth story
The event will take place on 5th April in Mumbai
The film explains the tech behind the brand’s melts range
The first-of-its-kind set-up has been installed in Bengaluru
The Ahmedabad-based brand utilised the complete network of digital billboards by occupying all slots, managed by Times OOH in the city
This is being seen as the FMCG major’s foray into the wellness and nutrition category
Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
We bring you a roundup of the news that made headlines this past week
OOH industry observers are unanimous that digital billboards have emerged to be an effective canvas with data capabilities
The agency will be responsible for driving the brand's growth, expansion, and digital transformation
The video will be amplified by digital content creators
The anthem ‘Tu hai Taaqat’ for the #ProteinPledge highlights the importance of adequate protein consumption
The anthem celebrates MSMEs’ contribution to India’s growth story
The company recently announced Mira Kapoor and Rakul Preet Singh as investors
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
The campaign has a series of 4 ad films bolstering the advanced billing capabilities of myBillBook, which is a GST invoicing and accounting software
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
The Dil Khol Ke campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcase their passion of sports
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
Phoebe Siggins, COO of Little Black Book (LBB), addressed a keynote session on breaking glass ceilings at the Women Achievers Summit 2021
The initiative is part of BBC News’ ‘Make More of Your World’ campaign, re-launched in December 2020
Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers