mpl
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
e4m Staff Jul 3, 2026 12:56 PM
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jun 30, 2026 6:12 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
e4m Staff Jun 23, 2026 3:26 PM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 17, 2026 10:32 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns
e4m Staff Aug 22, 2024 12:59 PM
Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models
e4m Staff Aug 19, 2024 9:23 AM
The brand has unveiled a new TVC for the launch featuring actor Sneha
e4m Staff Jul 30, 2024 12:18 PM
This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric Ai product and Simplus’s content intelligence in the financial domain
e4m Staff Jul 18, 2024 12:36 PM
Swati Rustagi joins Adobe from Paytm, where she served as Chief Human Resources Officer
Kapur, who was previously associated with Pernod Ricard India, has joined as EVP & Head - Corporate Brand, Communications & Sustainability
Franklin Templeton has teamed up with Mashable and Mirum India for its latest campaign
e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
e4m Staff Feb 25, 2024 8:00 AM
Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
Krishna Iyer Feb 8, 2024 1:21 PM
Credentials of the organisation or person should be verified to establish their bona fides before booking job ads for private companies or under Government or Semi-Government schemes or programmes
The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday
e4m Staff Jan 22, 2024 3:58 PM
South Indian actress Sneha will headline Complan's campaign in the south
e4m Staff Jan 18, 2024 3:37 PM
The song was launched at an event attended by senior leaders of various political parties of the country and state, religious gurus
e4m Staff Jan 15, 2024 11:45 AM
The company has also announced the appointment of Veerasundar V as CFO
e4m Staff Jan 12, 2024 3:18 PM
#GetAheadWithSimplilearn campaign is created by Wondrlab Network
exchange4media Staff Sep 14, 2023 12:42 PM
Industry players say over 50 per cent users have logged out since the announcement of the rule
Kanchan Srivastava Aug 23, 2023 8:32 AM
MPL Co-Founder and CEO Sai Srinivas reportedly wrote an email, saying that the company has to lay off 350 employees to reduce its people-related costs
exchange4media Staff Aug 9, 2023 10:58 AM
Launches innovative Conversational AI campaign featuring Hardik Pandya this IPL season
exchange4media Staff Apr 25, 2023 4:53 PM
The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts
Tanzila Shaikh Apr 12, 2023 2:35 PM
The campaign is a continuation of MPL’s player-first approach
exchange4media Staff Apr 5, 2023 10:02 AM
The event saw the attendance of top leaders from BFSI, F&B, CPG, fashion, e-comm, autos and more
exchange4media Staff Mar 27, 2023 11:10 AM
Releases a series of videos where women employees share how the organisation has helped and supported them
exchange4media Staff Mar 25, 2023 6:00 PM
Start-up founders are hoping the Union Budget will offer tax sops, push for digital infra and initiatives to boost employment
exchange4media Staff Feb 1, 2023 8:49 AM
Her earlier stints include leadership roles at Airtel and FlipKart
exchange4media Staff Jan 25, 2023 2:32 PM
The cricketing body has reportedly asked both sponsors to stay on board till March 31, 2023
exchange4media Staff Dec 22, 2022 5:44 PM
The samples have to be submitted by the end of this week, officials from leading news channels have told e4m
Kanchan Srivastava Dec 13, 2022 2:37 PM
Sarbh features in the 360-degree campaign, which will run on TV, print, digital channels and OOH
exchange4media Staff Nov 18, 2022 11:59 AM
The PR+++ and Integrated Communications agency will support Cisco in powering employee and stakeholder interaction as well as engagement across the Asia Pacific, Japan and China
exchange4media Staff Oct 31, 2022 7:36 PM
MeitY has reportedly pushed for a three-member grievance appellate committee
exchange4media Staff Oct 28, 2022 9:31 AM
The brand refresh includes a new visual identity including logos and colours
exchange4media Staff Oct 20, 2022 4:31 PM