rai
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
e4m Staff Jan 20, 2026 2:52 PM
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
e4m Staff Jan 19, 2026 11:55 AM
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
The appointment follows the combination of Outbrain and Teads earlier this year
A P Sriram Nov 11, 2025 10:30 AM
The IPO comprises a fresh issue of up to 36,94,000 Equity Shares with a face value of Rs. 10.00 each
The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
e4m Staff Aug 23, 2024 11:57 AM
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Aditi Gupta Aug 22, 2024 8:44 AM
According to the report, the number has increased from 9,351 lakh at the end of May ’24 to 9,407 lakh at the end of June ’24
e4m Staff Aug 21, 2024 12:53 PM
The ad conceptualised by Ogilvy India has been shot by Corcoise Films
e4m Staff Aug 20, 2024 5:13 PM
According to TRAI, the active pay subscriber base for these providers was around 61.97 million as of March 31, 2024, down from 69.57 million on March 31, 2021
Sonam Saini Aug 16, 2024 1:49 PM
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Aditi Gupta Aug 14, 2024 8:37 AM
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Aditi Gupta Aug 12, 2024 8:47 AM
The store launch in Sulur takes their total number of outlets across the country to 56
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
This move will create additional jobs, besides providing flexibility and convenience to customers, the Retailers’ Association of India has said
During the summit, Fadnavis spoke on the state development projects, energy initiatives, and the challenges faced during his tenure
The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
e4m Staff Aug 6, 2024 11:34 AM
The combined company will provide advertisers with unified access to the consumer media experiences, from CTV to online shopping
e4m Staff Aug 2, 2024 12:14 PM
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
Aditi Gupta Aug 2, 2024 9:10 AM
In the Bill, government has proposed that every cable and satellite broadcasting network operator shall transmit or re-transmit programmes in an encrypted form through a digital addressable system
Each DVC incorporates local aspects and situations relatable to different Indian audiences
Raina was earlier the Vice President of Content & Marketing at Epic ON
e4m Staff Jul 17, 2024 4:09 PM
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
e4m Staff Jul 12, 2024 4:55 PM
TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said the experts
Aditi Gupta Jul 12, 2024 8:49 AM
TRAI has highlighted that the broadcasters have been charging DPOs with subscription fees for pay channels, but are also paying DD Free Dish to carry the same channels
Aditi Gupta Jul 11, 2024 8:53 AM
While comic Samay Raina ‘barbequed’ Zomato in his post, the food delivery platform has also come up with cheeky print ads to celebrate the occasion
e4m Staff Jul 10, 2024 12:42 PM
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar Bharati falls within TRAI’s ambit
Aditi Gupta Jul 10, 2024 9:23 AM
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers
Aditi Gupta Jul 9, 2024 8:43 AM
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
TRAI also issued recommendations to MIB on certain issues like 'Listing of channels in Electronic Programme Guide' and the transition of 'DD Free Dish' to an addressable system
Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
e4m Staff Jul 2, 2024 11:52 AM
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Kanchan Srivastava Jun 28, 2024 8:27 AM
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
Aditi Gupta Jun 24, 2024 8:45 AM
Atul Chaudhary comes in place of V. Raghunandan who retired on May 31
e4m Desk Jun 21, 2024 10:49 AM
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
e4m Staff Jun 21, 2024 8:58 AM
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
e4m Staff Jun 21, 2024 8:44 AM
As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window clearances to ensure ease of doing business and enhance investments
e4m Staff Jun 21, 2024 8:31 AM
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
e4m Staff Jun 20, 2024 1:33 PM
The Authority had floated a pre-consultation paper on 21st September 2023, to elicit the issues needed to be considered for the formulation of ‘National Broadcasting Policy’
e4m Staff Jun 20, 2024 11:35 AM
Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more
Simran Sabherwal Jun 19, 2024 3:10 PM
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Aditi Gupta Jun 19, 2024 8:51 AM
Sathya Doraisamy named Chief Business Officer – Electronics Manufacturing Services
e4m Staff Jun 17, 2024 1:22 PM
The fundraising will be facilitated through issuing equity shares, other eligible securities or both
Aditi Gupta Jun 6, 2024 4:44 PM