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The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
The campaign has two digital films showcasing inspiring stories of inclusivity
e4m Staff Aug 10, 2024 6:00 PM
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
In its intimation to BSE, the network has also said that its Board of Directors has approved increasing the Authorized Share Capital of the company from existing Rs 48.50 crore to Rs 56.40 crore
e4m Staff Jul 19, 2024 3:41 PM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
'Friends Like Family' will feature stories around Indian weddings, is being produced by Lucifer Circus and Masaba Gupta
e4m Staff Jun 19, 2024 11:54 AM
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Aditi Gupta Jun 19, 2024 8:51 AM
In a tweet, Tesla CEO Elon Musk said that he looks forward to his companies doing “exciting work in India”
Industry experts believe as a Member of Parliament, Kangana Ranaut's position in the public domain and the endorsement world is likely to get a boost
Kanchan Srivastava Jun 7, 2024 8:40 AM
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Payal Gwalani Jun 6, 2024 8:40 AM
Puthiya Thalaimurai is preparing for an exclusive broadcast on election day
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
During this election season, the group has observed over 890 million page views
NATIVE CONTENT May 22, 2024 4:09 PM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
e4m Staff May 21, 2024 9:01 AM
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
Ad rates too typically go up 40-50% during elections, say industry experts
Chehneet Kaur and Sonam Saini May 20, 2024 8:52 AM
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
Ritika Upmanyu May 16, 2024 5:52 PM
Who's your gynac? web series featuring Azad bagged the award in the ‘Best Comedy Show on Web/OTT’ category
Brandmovers India is the creative agency behind the #VOTINGISCOOL campaign
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
e4m Staff May 6, 2024 10:56 AM
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Chehneet Kaur and Sonam Saini Apr 22, 2024 8:51 AM
The aim of the campaign is to make Gen Z aware of their voting rights
e4m Staff Apr 19, 2024 9:54 AM
The relocation has been done in consideration of the Lok Sabha elections
e4m Staff Apr 19, 2024 9:11 AM
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
India News-Decoding Dynamics has projected that NDA will get 383 of the 543 seats in the upcoming elections
e4m Staff Apr 15, 2024 11:01 AM
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30 and 31
The survey, titled ‘20th il Aaru?’ aims to capture the nuances of the current political mood
e4m Staff Apr 10, 2024 6:05 PM
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Chehneet Kaur Apr 8, 2024 9:26 AM
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
e4m Staff Mar 27, 2024 5:30 PM
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
e4m Staff Mar 20, 2024 3:23 PM
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Chehneet Kaur Mar 20, 2024 9:02 AM
Meta will take on AI-generated threats with expanded fact-checking, consumer awareness initiatives, and an Elections Operations Center
Kanchan Srivastava Mar 20, 2024 8:58 AM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
