An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
The agency was launched on 2 July, 1973
Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters
The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
The font was launched over the Independence Day weekend by Mahindra Group Chairman Anand Mahindra
The announcement on a Chief Executive will be made later this month
The scope of the account includes Glucon-D’s brand extensions
MD Sandeep Goyal has said that the relaunch will take place later this year
This is Raina's second stint with Rediffusion
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
Pratik Gandhi, Rajkumar Rao, Amit Sadh and others were also featured in the list of top male stars of the OTT world
Mogae Group Founder and Chairman Goyal opens up on why he leaned towards Rediffusion particularly, how the merger will resonate culturally, and more
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions
Diwan Arun Nanda will continue as Chairman and Ajit Balakrishnan will focus his attention on Rediff.com
Reports also say that Goyal will be the managing director at the newly acquired agency
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's
Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone
Tanya Goyal will be VERSA India’s Chairperson; India operations to be launched on Diwali day and will go commercial live from early 2021
The book is a ‘future-tense view’ of the post-Covid world
Guest Column: Sandeep Goyal, Chairman of Mogae Group, recounts the industry's previous brushes with TRP tampering and shares his views on the recent controversy
Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season
Guest Column: Sandeep Goyal, Founder & Chairman of the Mogae Group, remembers DK Bose as a man who lived more by his heart than his rational mind
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
Indian Institute of Human Brands has also released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent
Sandeep Goyal, Founder, Mogae Media and Chairman of Forum for Ethical Use of Data on how the coming together of Technology-Media-Telecom will play out
The newly set up Authority will look at attracting funds and streamlining various corporate social responsibility activities in the state
Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication
Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns
We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising