Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
The new cricket players for the league will be announced on September 15
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
The platform will have a multi-language broadcast for the tournament to be held from 19th to 28th July
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts
Rohit Sharma and Jasprit Bumrah most talked about batsman and bowler
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
While the retirement will surely not change the love that the two cricketers get from their fans, experts are divided on the impact on their brand value
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Disney Star this year onboarded 59 categories of advertisers and 90 brands
The five-match T20I series will be broadcast in four languages – English, Hindi, Tamil & Telugu
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
Disney Star and ICC have collaborated worldwide to deliver several ground-breaking global broadcasts
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Timed for the ICC T20 World Cup, the campaign from Vi underscores how the power of connectivity helps seniors feel less lonely
The announcement was made by CEO Prasar Bharati, Gaurav Dwivedi during an interaction with the media in New Delhi today
Guest Column: Rajiv Gopinath, Chief Solutions Officer at Publicis Media Services, writes about having developed a tool to predict T20 World Cup match ratings that can fuel informed decisions
The campaign film has been conceptualised and produced by DDB Mudra
The upgraded version promises an even more seamless and accessible experience for advertisers across all businesses and sizes in 5 languages - English, Hindi, Tamil, Telugu and Kannada
ICC Men’s T20 World Cup 2024 is set to commence on June 2
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
The tyre manufacturer's decision comes close to the beginning of the T20 World Cup
This will be applicable for 10 matches, including the India matches, semi-finals and finals
Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads - Disney+ Hotstar India, share why the upcoming T20 World Cup will continue to draw advertisers & audiences
Sajith Sivanandan - Head, Disney+ Hotstar India said that the move will make cricket more accessible to a wider audience
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
The platform is seeking Rs 80 crore for co-presenting sponsorship, Rs 55 crore for powered by sponsorship, and Rs 30 crore for associate sponsorship
Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June
Number of advertisers for the first 31 matches crossed 65 this time. It was close to 45 during the last IPL
On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it is Rs 80 cr for co-presenting, Rs 55 cr for powered by & Rs 30 cr for associate sponsorship
The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi
Disney Star records 15% growth in watch-time vs 2023 for live broadcast of the first 18 matches
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Mia and RCB will be part of the #SheGotGame campaign
The 13 sponsors are collectively for both TV and digital
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
The initiative embodies the message of "Badhta Bharat, Ubharta Bharat"