travel

Profit for Q1 FY25 was $2.1 million

e4m Staff Jul 23, 2024 7:34 PM

SOTC has assigned its creative duties to 21N78E Creative Labs following a multi-agency pitch

e4m Staff Jul 5, 2024 6:48 PM

The campaign marks the third collaboration between Ayushmann and Agoda

e4m Staff Jun 3, 2024 12:17 PM

In this edition of Pitch BrandTalk, Vishal Suri, Managing Director, SOTC Travel India, speaks on the industry’s recovery post the pandemic, SOTC’s automation & digitisation, and customer-centricity

Simran Sabherwal May 22, 2024 8:37 AM

The campaign was conceptualised and executed by Outdoor Advertising Professionals

e4m Staff Dec 18, 2023 12:56 PM

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

Nilanjana Basu Oct 17, 2023 8:53 AM

A brand campaign featuring Ayushmann Khurrana is expected to launch in November

e4m Desk Sep 13, 2023 3:44 PM

The campaign focuses on the theme- Travel In Style

e4m Desk Sep 4, 2023 3:59 PM

Prior to joining Alike, Nathan most recently served as the AVP of Growth at The HelloWorld

e4m Desk May 23, 2023 5:27 PM

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season

Nilanjana Basu May 17, 2023 8:39 AM

Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences

Amit Mehta Feb 10, 2023 8:30 AM

The film will be promoted in English, Hindi, Marathi, Gujarati, Tamil, Kannada, Telugu and Bengali

e4m Desk Jan 22, 2023 6:00 PM

Directly mainly at Gen Zs, the campaign will be promoted on digital & social platforms, primarily YouTube, Facebook & Instagram

e4m Desk Jan 15, 2023 2:00 PM

Cleartrip’s brand head speaks to e4m about the new Clear Advantage offer, their marketing plan for the next year, and more

Nilanjana Basu Dec 13, 2022 8:37 AM

Experts believe ad spending in the hospitality sector can reach pre covid levels this year

Nilanjana Basu Oct 7, 2022 2:17 PM

The new identity captures the journey of the brand, said the company

e4m Desk Sep 6, 2022 4:57 PM

The Marriott Media Network will provide travelers with relevant products and services during their travel journey

e4m Desk May 20, 2022 1:21 PM

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM

The Soundtrack of Travel is a mash-up of familiar sounds that travellers get to hear at the airport

e4m Desk Mar 29, 2022 11:36 AM

Prashant Pitti, Co-founder, EaseMyTrip, shares insights on the company’s new brand film, acquisition and marketing strategy, and more

e4m Desk Feb 9, 2022 8:39 AM

The‘Glance Spotlight on Travel 2021’ Report revealed the emerging consumer sentiment and growth trajectory of the travel industry in 2022

e4m Desk Nov 24, 2021 6:29 PM

According to Zenith’s Business Intelligence – Travel report, the travel brands will increase their spending on digital advertising from 63% of budgets in 2020 to 70% in 2023

e4m Desk Nov 22, 2021 12:56 PM

The campaign highlights the difference between offline and online methods of ticket booking

e4m Desk Oct 14, 2021 6:56 PM

Sania, along with other leading personalities from Asia Pacific, will share hermost treasured travel memories to re-ignite travel inspiration

e4m Desk Sep 7, 2021 4:41 PM

Fans in the country will be able to book these packages starting 25 Aug, 2021 as Rugby World Cup 2023 is set to take place in France between 8 Sep, 2023 and 28 Oct, 2023

e4m Desk Aug 25, 2021 12:36 PM

The airline believes that this partnership will facilitate its global expansion drive and further fortify its plans to leverage international sectors

e4m Desk Aug 18, 2021 1:34 PM

Arun Seth, Mahendra Pratap Mall, Shubha Rao Mayya, Frederic Lalonde, Rahul Pandit, and Rajesh Sawhney are the new joinees

e4m Desk Aug 2, 2021 4:08 PM

The platform will be streaming more than 150+ hours of original travel content at launch and hopes to increase the library strength to 1000+ hours of content by the end of FY 2022

e4m Desk Jul 7, 2021 6:06 PM

Jha has worked across print, broadcast, and new media in his corporate journey of over one and half-decade and has also supported National Geographic Traveller India on special projects

e4m Desk Jun 23, 2021 3:45 PM

This program, covering both passengers and railways staff, aims to boost hygiene quotient as well as equip them with hygiene solutions during their rail journeys

e4m Desk Apr 22, 2021 5:37 PM

This travel and lifestyle rewards programme is a free cancellation air travel policy that takes care of all cancellation concerns customers may have, in a volatile environment

e4m Desk Mar 10, 2021 1:04 PM

‘Discovering Odisha- India's Best Kept Secret’ will be a six-part travel series that will feature some of the relatively unexplored, but must-see destinations in the state

e4m Desk Feb 26, 2021 6:09 PM

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors

e4m Desk Jan 22, 2021 4:11 PM

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

The streaming platform is all set to conclude the year with intriguing and exciting shows, Aerial India and Tales of Valour

e4m Desk Dec 22, 2020 5:22 PM

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

After the release of digital campaign #ReasonToTravel, Yatra Marketing Head Shweta Singhal says she expects the travel sector to make a gradual comeback during the holiday season of October-December

Neeta Nair Aug 31, 2020 9:21 AM

The partnership will provide a chance to Wego customers to get a one-month premium subscription of ZEE5 for free

e4m Desk Aug 26, 2020 1:31 PM

With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country

e4m Desk Aug 13, 2020 12:24 PM

Ropes in Amol Parashar & Abish Mathew for digital ad films

e4m Desk Jul 26, 2020 4:00 PM

Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited

e4m Desk Jul 7, 2020 6:00 PM

The campaign encourages Hongkongers to rediscover their own city as travel restrictions have reduced footfalls

e4m Desk Jun 21, 2020 4:05 PM

Starting June 1, the company is seeing a daily average of over 1,500 tickets being booked

e4m Desk Jun 12, 2020 10:00 PM

The new service number can help Indian customers with new bookings, upgrading existing bookings, seeking assistance on baggage queries, redeeming miles, etc.

e4m Desk Jun 11, 2020 2:00 AM

Shekhawat quit Yatra.com several months ago, however, the company is yet to find his replacement

Neeta Nair Jun 3, 2020 8:55 AM

The association will allow Rehlat subscribers to access ShemarooMe’s content while travelling anywhere around the globe

e4m Desk May 26, 2020 10:00 PM

The campaign #TripAtHome, asks travellers to not lose hope while reminding them to stay safe at home

e4m Desk May 11, 2020 12:36 PM

OPPO collaborates with travel influencers Aakash Malhotra and Donal Bisht to capture the true essence of Chadar Trek and Leh with OPPO F15

e4m Desk Feb 9, 2020 6:00 PM

Jeep Bollywood Trails is a travelogue which will be aired on AXN, Max HD and will stream on Sony Liv starting 25th January

e4m Desk Jan 24, 2020 12:27 PM

Chawla was associated with the online travel and hotel booking platform for more than two years

e4m Desk Jan 24, 2020 9:07 AM