The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
Vertika Yadav has previously worked with Snapdeal and Facebook India
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
He has been associated with Vodafone Idea for the past five years
In her previous stints she has led teams to successes with Industry first Partnerships & Innovations across AVOD & SVOD
She was with the company for 15 years
According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion
Della Valle has been with the telco for 29 years
Chaudhary has moved to Rediffusion from Smoke Lab Vodka, NV Group
Gokhale has been with Vi for the last 6 years
Nair moved on from Vi in December 2020
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India
The platform will be created with the recent fundraising announced by the company
The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR
A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
Industry observers say Netflix needs to come up with an India-specific strategy and invest in mass content
Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business
Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past
Broadcasters, MSOs, DTH operators, and others have urged TRAI to adopt light-touch regulation on the issue of market dominance in the cable TV business as a stiff competition is already in existence
Vi’s music offering with Hungama was unveiled by the famous musician and composer duo–Salim Sulaiman
The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access
MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak
Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year
Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services
According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day
Ogilvy South has crafted the campaign for Vi Hero Unlimited plans
The AVOD platform will play a key role in Eros Now’s future content strategy and facilitate innovative windowing options which will give consumers more choices and flexibility
She joins from Unilever where she was IT Director, Digital Supply Chain
The report noted that SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 149.5 billion – or up by 65%
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
Vi is launching three new unlimited recharge plans + 1 data-only plan that will offer 1-year Disney+ Hotstar VIP subscription as a bundled benefit
In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19
This partnership will enable Vi customers to get access to 380+ movie titles including one of the most talked-about film in 2020 'Tenet' in four languages, Hindi, English, Tamil & Telugu
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past