vod
The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
e4m Staff Aug 13, 2024 3:38 PM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
Faceless marketing democratises brand building and creates a more even playing field, share industry watchers
Shantanu David Jul 3, 2024 9:10 AM
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
Aditi Gupta May 6, 2024 8:22 AM
Vertika Yadav has previously worked with Snapdeal and Facebook India
e4m Staff Mar 14, 2024 12:01 PM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
e4m Staff Dec 28, 2023 3:59 PM
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
Kanchan Srivastava Nov 17, 2023 8:59 AM
In her previous stints she has led teams to successes with Industry first Partnerships & Innovations across AVOD & SVOD
exchange4media Staff Aug 9, 2023 8:06 PM
According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion
exchange4media Staff Jun 29, 2023 8:39 AM
Chaudhary has moved to Rediffusion from Smoke Lab Vodka, NV Group
exchange4media Staff Apr 24, 2023 9:08 AM
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
exchange4media Staff Nov 10, 2022 12:17 PM
According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022
exchange4media Staff Sep 30, 2022 1:41 PM
With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year
Javed Farooqui Aug 25, 2022 8:20 AM
Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels
Javed Farooqui Jun 2, 2022 8:47 AM
Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India
exchange4media Staff May 27, 2022 12:45 PM
The platform will be created with the recent fundraising announced by the company
Javed Farooqui May 25, 2022 8:48 AM
The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR
exchange4media Staff May 23, 2022 10:28 AM
A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years
exchange4media Staff May 18, 2022 8:46 AM
Industry observers say Netflix needs to come up with an India-specific strategy and invest in mass content
Javed Farooqui May 13, 2022 8:24 AM
Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business
exchange4media Staff Mar 17, 2022 2:51 PM
Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past
Manas Mishra Jan 21, 2022 9:02 AM
Broadcasters, MSOs, DTH operators, and others have urged TRAI to adopt light-touch regulation on the issue of market dominance in the cable TV business as a stiff competition is already in existence
Javed Farooqui Dec 30, 2021 9:02 AM
Vi’s music offering with Hungama was unveiled by the famous musician and composer duo–Salim Sulaiman
exchange4media Staff Dec 14, 2021 1:43 PM
The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access
exchange4media Staff Dec 13, 2021 3:25 PM
MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak
Javed Farooqui Nov 17, 2021 8:42 AM
Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories
Shantanu David Nov 5, 2021 9:00 AM
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
exchange4media Staff Oct 5, 2021 12:15 PM
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
exchange4media Staff Sep 12, 2021 12:00 PM
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year
exchange4media Staff Sep 8, 2021 8:31 AM
Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services
exchange4media Staff Aug 27, 2021 8:28 AM
According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day
exchange4media Staff Aug 9, 2021 8:20 AM
Ogilvy South has crafted the campaign for Vi Hero Unlimited plans
exchange4media Staff Jul 24, 2021 8:08 AM
The AVOD platform will play a key role in Eros Now’s future content strategy and facilitate innovative windowing options which will give consumers more choices and flexibility
exchange4media Staff Jun 3, 2021 5:32 PM
She joins from Unilever where she was IT Director, Digital Supply Chain
exchange4media Staff May 19, 2021 10:39 AM
The report noted that SVOD subscriptions for 138 countries will increase by 591 million between 2020 and 2026 to reach 149.5 billion – or up by 65%
exchange4media Staff May 12, 2021 4:00 PM
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
Javed Farooqui Apr 29, 2021 8:44 AM
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
exchange4media Staff Apr 5, 2021 1:33 PM
Vi is launching three new unlimited recharge plans + 1 data-only plan that will offer 1-year Disney+ Hotstar VIP subscription as a bundled benefit
exchange4media Staff Mar 10, 2021 12:42 PM
In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19
exchange4media Staff Feb 26, 2021 8:41 AM
This partnership will enable Vi customers to get access to 380+ movie titles including one of the most talked-about film in 2020 'Tenet' in four languages, Hindi, English, Tamil & Telugu
exchange4media Staff Feb 22, 2021 2:14 PM
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
exchange4media Staff Feb 13, 2021 3:19 PM
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
exchange4media Staff Feb 13, 2021 1:12 PM
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