As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having advertised so far
As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list
The agency will be focusing on putting the coffee brand further on the Indian map
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14
Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020
2021 recorded an all-time high of 1,824 million seconds of ad volumes - 22% and 18% growth over 2020 and 2019, respectively
Ad revenue from the print business rose 29% to Rs 307 crore from Rs 238 crore
2021 also recorded 22% growth in ad volumes over 2020 and 18% over 2019
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
As per the BARC THINK Report, TV ad volumes stood at 156 mn seconds, 3% higher than 2020 and 31% higher than 2019
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019
Horlicks is on second spot and Airtel Black on third, as per the weekly data
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
Ad volumes registers 23% growth against July 2019
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium
The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data
Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths
The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline
News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%
Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%
FMCG and e-comm categories grew by 36% and 21% YoY during this period
As per the weekly data, Policybazaar.com emerged as the second top brand this week
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Hindustan Unilever continues to lead advertiser's space for the week
Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull
Whitehat Education Technology, Dhani Services and Yamaha Motor India emerged as top new advertisers in Jan'21
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other
As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as well as Aug-Dec’19
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period