Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
This partnership will help unlock new audiences or find innovative ways to retain existing customers
Vserv AudiencePro platform delivers 5x CTR on Meta and achieves unduplicated reach across multiple channels for the Bajaj Almond Drops Serum launch campaign
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
The content line-up includes a diverse range of genres
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
BARB is the first industry-owned audience currency in the world that Netflix has joined
In a conversation with exchange4media, MX Media COO talks about the platform’s monetisation strategy, market expansion plans and more
Hindustan Unilever continued to be the most advertised group on TV this week
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
Sun TV and Star Plus trailed in second and third spots respectively
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
The federation wrote to BARC CEO Nakul Chopra stating there's no legitimate reason to pause ratings for only the news genre
The Ormax OTT Audience Report 2021 is based on a sample size of 12,000 across urban and rural India
Chopra takes office on August 25. His predecessor Sunil Lulla is set to pursue entrepreneurship
Marico, Ponds India and Lakme Lever entered the top ten list this week
Star Plus emerged as the most-watched pay channel across genres
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Only market-wise trends to be available on the website
In his new role, Reddy will focus on expanding the platform's Telugu vertical across markets
Rajesh Kaul, CRO, Distribution & Head – Sports Business, SPNI, said that the launch of regional sports channel TEN 4 will help boost their strategy of increasing subscription revenue
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement
This feature has already crossed 1 lakh monthly microtransactions during its soft launch
Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences
This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
Bigg Boss Telugu announced Abhijeet Duddala as its fourth season winner
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes
The 100% Telugu OTT platform will stream blockbuster movies, original web shows, talk shows, and docudramas covering multiple genres
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands
The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’
Radio City topped in Bangalore and Radio Mirchi in Kolkata