audience
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
e4m Staff Jun 21, 2024 8:58 AM
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
NATIVE CONTENT Jan 24, 2024 11:23 AM
Himalaya Neem face wash gets unduplicated reach with exceptional Click Through rates as Motivator and Vserv AudiencePro join hands
NATIVE CONTENT Oct 17, 2023 11:22 AM
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Nilanjana Basu Sep 29, 2023 8:40 AM
Dabur Odonil and Vserv AudiencePro have joined forces to deliver an engaging OTT campaign, reaching niche audiences with remarkable results
NATIVE CONTENT Aug 3, 2023 11:22 AM
Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation
exchange4media Staff Jun 15, 2023 11:56 AM
Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks
NATIVE CONTENT Jun 6, 2023 10:19 AM
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
exchange4media Staff May 22, 2023 3:58 PM
This partnership will help unlock new audiences or find innovative ways to retain existing customers
exchange4media Staff May 17, 2023 4:02 PM
Vserv AudiencePro platform delivers 5x CTR on Meta and achieves unduplicated reach across multiple channels for the Bajaj Almond Drops Serum launch campaign
NATIVE CONTENT Apr 25, 2023 11:45 AM
The senior category head at Parle Products spoke to e4m exclusively about its association with IPL, importance of collective TV viewing for the brand and more
Kanchan Srivastava Apr 19, 2023 9:03 AM
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
exchange4media Staff Dec 22, 2022 10:46 AM
BARB is the first industry-owned audience currency in the world that Netflix has joined
exchange4media Staff Oct 12, 2022 4:51 PM
In a conversation with exchange4media, MX Media COO talks about the platform’s monetisation strategy, market expansion plans and more
Javed Farooqui May 10, 2022 8:21 AM
Hindustan Unilever continued to be the most advertised group on TV this week
exchange4media Staff Apr 1, 2022 8:18 AM
Since its inception in 2019, Dish TV India's WATCHO is one of the early OTT platforms that focuses on SFV content across genres
exchange4media Staff Mar 22, 2022 8:59 AM
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
exchange4media Staff Mar 4, 2022 8:28 AM
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
exchange4media Staff Feb 28, 2022 2:16 PM
Harpic Power Plus 10X Max Clean replaces Rummycircle to become the most advertised brand this week
exchange4media Staff Feb 18, 2022 1:06 PM
The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology
exchange4media Staff Jan 14, 2022 1:16 PM
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
exchange4media Staff Jan 3, 2022 9:11 AM
Sun TV and Star Plus trailed in second and third spots respectively
exchange4media Staff Oct 29, 2021 8:44 AM
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
exchange4media Staff Oct 14, 2021 7:15 PM
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
exchange4media Staff Oct 5, 2021 2:43 PM
In response to a stakeholder, the ratings agency conveyed that the due compliance and regulatory procedures for the augmented data reporting standards are underway
exchange4media Staff Oct 5, 2021 2:17 PM
The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
exchange4media Staff Sep 24, 2021 9:59 AM
The federation wrote to BARC CEO Nakul Chopra stating there's no legitimate reason to pause ratings for only the news genre
exchange4media Staff Sep 13, 2021 12:06 PM
The Ormax OTT Audience Report 2021 is based on a sample size of 12,000 across urban and rural India
exchange4media Staff Aug 30, 2021 3:02 PM
Chopra takes office on August 25. His predecessor Sunil Lulla is set to pursue entrepreneurship
exchange4media Staff Aug 20, 2021 8:02 PM
Marico, Ponds India and Lakme Lever entered the top ten list this week
exchange4media Staff Aug 13, 2021 8:06 AM
Star Plus emerged as the most-watched pay channel across genres
exchange4media Staff Jun 24, 2021 2:05 PM
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Sonam Saini Jun 21, 2021 8:23 AM
In his new role, Reddy will focus on expanding the platform's Telugu vertical across markets
exchange4media Staff Jun 16, 2021 12:07 PM
Rajesh Kaul, CRO, Distribution & Head – Sports Business, SPNI, said that the launch of regional sports channel TEN 4 will help boost their strategy of increasing subscription revenue
Sonam Saini Jun 3, 2021 9:06 AM
Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
Sonam Saini Apr 22, 2021 9:07 AM
The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement
exchange4media Staff Mar 4, 2021 12:21 PM
This feature has already crossed 1 lakh monthly microtransactions during its soft launch
exchange4media Staff Feb 22, 2021 1:43 PM
Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences
exchange4media Staff Feb 9, 2021 4:43 PM
This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements
exchange4media Staff Feb 2, 2021 3:17 PM
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
exchange4media Staff Jan 19, 2021 1:59 PM
Bigg Boss Telugu announced Abhijeet Duddala as its fourth season winner
exchange4media Staff Dec 31, 2020 7:13 PM
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
exchange4media Staff Dec 30, 2020 8:51 AM
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes
exchange4media Staff Dec 15, 2020 2:45 PM
The 100% Telugu OTT platform will stream blockbuster movies, original web shows, talk shows, and docudramas covering multiple genres
exchange4media Staff Dec 14, 2020 2:04 PM
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
exchange4media Staff Dec 4, 2020 8:21 AM
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands
exchange4media Staff Oct 30, 2020 7:56 AM
The platform makes user registration mandatory to augment segmentation and targeting capabilities to lead data democratisation via its indigenous CDP platform ‘Infonomix’
exchange4media Staff Aug 25, 2020 11:34 AM
