The digital campaign is designed to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and more
Subscribers will be able to access the new content library on existing subscriptions across large screen connected devices and Tata Sky Binge Mobile app
Anurag Kumar, Chief Communications Officer, Tata Sky shares insights on the brand's latest campaign, competition with OTT, communication strategies and more
Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for Tata Sky
The new deal lets users access 125,000+ hours of content in English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi
This will enable subscribers to watch both linear channels (broadcast via satellite) and OTT content (via internet) on their TV screen using a single remote