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It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
e4m Staff Aug 30, 2024 12:02 PM
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
Adam Smith joins Disney from YouTube where he was as Vice President, Product Management, leading Music and Premium, and Subscriptions and Commerce since 2016
e4m Staff Aug 17, 2024 3:08 PM
EssenceMediacom will manage Bambino’s account from their Bengaluru office
e4m Staff Aug 12, 2024 11:24 AM
Global Alliance for Responsible Media has said it does not have the financial resources to fight the case
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
At IMC 2024, Elsa Esparbe Gener, RBA, Spain, spoke about how the print industry can create new avenues of 'evergreen content' by leveraging different channels and formats for maximum returns
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
e4m Staff Mar 19, 2024 10:18 AM
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise of eSports as an official sport, say experts
Shantanu David Jan 17, 2024 8:51 AM
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Shantanu David Dec 29, 2023 8:21 AM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
A brand campaign starring Zareen, the brand ambassador emphasises the importance of achieving the impossible
Industry experts tell e4m that RLD has received a lukewarm response from broadcasters who feel it is not very user-friendly
e4m Staff Nov 24, 2023 12:12 PM
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
Shantanu David Oct 12, 2023 3:05 PM
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
e4m Staff Oct 11, 2023 7:09 PM
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
e4m Staff Oct 4, 2023 10:16 AM
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
Shantanu David Aug 21, 2023 8:54 AM
The event will be held in Hangzhou where India will be competing in four different titles
exchange4media Staff Jul 10, 2023 3:37 PM
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead
exchange4media Staff Jun 22, 2023 3:10 PM
Senior executives Ashok Bindra, Sudha Natrajan and Sundar Kondur will be zonal heads for North, West and South & East, respectively
exchange4media Staff Jun 19, 2023 9:09 AM
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
exchange4media Staff Jun 9, 2023 10:54 AM
Gurbaksh Singh, Chief Innovation Officer at Dentsu Creative, speaks about the campaign
Tanzila Shaikh Apr 15, 2023 9:12 AM
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Neeta Nair Apr 4, 2023 5:43 PM
The GroupM ESP Sporting Nation Report 2023 reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends
exchange4media Staff Apr 4, 2023 12:54 PM
Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers
Kanchan Srivastava Mar 23, 2023 8:55 AM
A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts
Shantanu David Mar 10, 2023 8:41 AM
Nine games like archery, chess, dance and cycling have been confirmed
exchange4media Staff Mar 2, 2023 10:58 AM
Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are sure to impact the burgeoning industry
Shantanu David Feb 2, 2023 8:27 AM
The tournament will be covered on JioCinema, Sports 18-1 (HD & SD) and Sports 18 Khel
exchange4media Staff Jan 30, 2023 3:49 PM
At e4m-GroupM Let’s Play: Sports marketing summit, experts discuss ‘What to expect in esports in 2023?’
exchange4media Staff Jan 20, 2023 8:55 AM
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
exchange4media Staff Jan 19, 2023 8:09 AM
At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
exchange4media Staff Jan 18, 2023 12:33 PM
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
Shantanu David Jan 18, 2023 8:51 AM
On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not only viable, but very lucrative
Shantanu David Jan 12, 2023 9:11 AM
Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
Shantanu David Jan 4, 2023 8:22 AM
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Shantanu David Jan 3, 2023 8:37 AM
A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022
Shantanu David Dec 29, 2022 8:46 AM
Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
Shantanu David Dec 28, 2022 8:44 AM
