fast
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
Shantanu David May 14, 2024 9:21 AM
The campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges
e4m Staff Jan 26, 2024 10:00 AM
The expansion of news to FAST (free, ad-supported streaming television) is a win-win for viewers, publishers and advertisers alike
NATIVE CONTENT Nov 1, 2023 9:26 AM
The actor is also part of the brand campaign "Follow Yourself"
exchange4media Staff Jul 3, 2023 11:38 AM
As part of the association, a new TVC will be rolled out, along with offline & digital content in the near future
exchange4media Staff Jun 19, 2023 11:57 AM
These platforms, say experts, provide access to massive amounts of user data, enabling precise targeting and cost-effective advertising campaigns
Shantanu David Mar 24, 2023 8:27 AM
Tejinder Gill, General Manager - The Trade Desk, writes how CTV can address the common problems posed by linear TV in marketing and how free ad-supported streaming TV can revolutionise the industry
Tejinder Gill Mar 13, 2023 8:19 AM
e4m speaks to Prashant Peres, Managing Director, Kellogg’s South Asia, on a range of topics from beating competition to planning marketing strategies
Kanchan Srivastava Jan 31, 2023 1:26 PM
The multi-media digital campaign has been created and executed by Wondrlab
exchange4media Staff Dec 5, 2022 3:54 PM
The two brands plan to develop a wide range of tasty, healthy food products
exchange4media Staff Aug 23, 2022 3:41 PM
The campaign is Fastrack’s take on questioning the accepted understanding of the gender binaries
exchange4media Staff Jul 4, 2022 2:06 PM
The brand will be launching a TVC featuring the actor, which will be rolled out soon on mainstream media platforms
exchange4media Staff Apr 21, 2022 3:42 PM
Maurya, Head of Marketing, Fastrack also outlines the challenges of the smartwatch segment, future of analogue watches and more
Kanchan Srivastava Feb 1, 2022 8:46 AM
The actor will be featured in key digital campaigns to promote the Fash-Tech category under Fastrack
exchange4media Staff Jan 31, 2022 10:10 AM
Our pick of five amazing ads that were launched between December 18 and December 31
exchange4media Staff Jan 6, 2022 8:18 AM
The influencer videos showcase how they end up eating a lot due to their professional choices and usually face acidity, gas and indigestion
exchange4media Staff Dec 19, 2021 4:00 PM
The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol
exchange4media Staff Oct 26, 2021 4:11 PM
The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love
exchange4media Staff Oct 23, 2021 8:37 AM
The campaign revolves around the most preferred products for the actor's daily nutrition and well-being
exchange4media Staff Sep 11, 2021 2:00 PM
Vijayaraghavan Venugopal, CEO & Co-Founder, Fast&Up, talks about company’s shift from being B2B to D2C, marketing plans, diversification of portfolio, collaboration with Varun Dhawan, and more
Ritika Raj Sep 3, 2021 8:28 AM
#HealPrayLove is an initiative by the brand to support and energize people at the forefront of India's COVID battle
exchange4media Staff Jun 6, 2021 10:00 AM
As part of the initiative, the brand will deliver a dose of electrolyte to frontline workers for every reel made with #HealWithReels
exchange4media Staff May 15, 2021 8:21 AM
The video campaigns have been released in Marathi and Bengali
exchange4media Staff May 15, 2021 8:03 AM
Conceptualised by Lowe Lintas Bangalore, the campaign shows today's youth aren't held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey
exchange4media Staff Mar 10, 2021 1:23 PM
Vijayaraghavan Venugopal, CEO, Fast&Up, said that the actor's own personal approach to holistic well-being resonates with Fast&Up’s core value
exchange4media Staff Mar 4, 2021 12:34 PM
Mankind Pharma's subsidiary is focused on establishing a stronger presence across India
exchange4media Staff Jan 19, 2021 12:55 PM
Fast&Up will feature on the club’s back of shorts jersey position and inside the stadium on the LED perimeter boards in Mumbai City's home matches
exchange4media Staff Nov 23, 2020 3:17 PM
Chiranewala, Marketing Head, Fastrack, says that the brand is betting big with the new collections lined up in the festive season and is optimistic of spiralling upward to the growth ladder
Nafisa Shaheen Nov 11, 2020 9:16 AM
The campaign film conceived by Lowe Lintas Bangalore is a youthful, high-fashion interpretation of what it means to be a Diva among Gen Z
exchange4media Staff Sep 28, 2020 4:47 PM
Fast&Up will be associating with the three-time IPL champions for the upcoming season
exchange4media Staff Aug 24, 2020 3:21 PM
The film talks about Fast&Up’s effervescent immunity booster Charge
exchange4media Staff Aug 15, 2020 10:00 PM
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing
Misbaah Mansuri Jul 23, 2020 8:36 AM
The campaign is aimed at Gen-Z girls and promotes the brand’s latest collection of watches & bags
exchange4media Staff Jun 13, 2020 9:07 AM
The short, quirky film by Lowe Lintas showcases everything that Gen-Z is doing to keep up with their friends, family and followers during this Q-time
exchange4media Staff May 12, 2020 7:22 PM
This initiative is in line with the brand’s vision to encourage consumers to stay at home while tapping on to the rising trend of fitness amid the countrywide lockdown
exchange4media Staff May 7, 2020 6:35 PM
With this video series, the brand aims to engage with their TG, the Gen-Z’s, who are stuck at home with nothing but their own company to enjoy
exchange4media Staff May 3, 2020 10:00 AM
Although the BARC-Nielsen report states a growth of 5% in ad volumes for the entire movie genre, experts say the ad rates are at an all-time low
Sonam Saini Apr 16, 2020 9:12 AM
Both the celebrities have been on-boarded to tap into new markets and bring a certain credibility on deck for the brand
exchange4media Staff Feb 17, 2020 1:06 PM
The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms
Misbaah Mansuri Jan 21, 2020 8:06 AM
