food
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
e4m Staff Aug 22, 2024 12:28 PM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
EssenceMediacom will manage Bambino’s account from their Bengaluru office
e4m Staff Aug 12, 2024 11:24 AM
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
Ritika Raj Jul 8, 2024 12:31 PM
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories
Prior to iD Fresh Food India, Rahul Gandhi was with ITC Ltd for over nine years
e4m Staff Jun 28, 2024 10:37 AM
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
e4m Staff Jun 18, 2024 5:49 PM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
The campaign aims to elevate societal awareness and encourage civic engagement
e4m Staff May 20, 2024 12:35 PM
The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
e4m Staff May 13, 2024 1:31 PM
Deepak Jolly, Chairman, Ind Food & Beverage Association and Founder, Consocia Advisory, reminisces his cherished memories with Shantanu Guha Ray
Deepak Jolly Mar 28, 2024 4:26 PM
As part of this partnership, the brand has produced a TVC that will air during Rajasthan Royals matches
e4m Staff Mar 26, 2024 12:28 PM
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
Ritika Raj Mar 14, 2024 2:06 PM
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
The event celebrated exceptional achievements in various categories, recognizing the outstanding contributions made by chefs, restaurateurs, and culinary establishments
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
e4m Staff Feb 28, 2024 6:06 PM
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success
e4m Staff Jan 26, 2024 10:34 AM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
The mandate includes the brand's end-to-end marketing initiatives including Creative, Digital Content, PR, Digital Media and Offline Media
e4m Staff Jan 11, 2024 2:57 PM
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
e4m Staff Jan 10, 2024 6:14 PM
Rajat Diwaker was earlier with Marico as Managing Director - Bangladesh
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Naziya Alvi Rahman Dec 22, 2023 8:34 AM
Suman Hegde will be joining Jubilant FoodWorks from Hindustan Unilever Limited, where she is Vice President Finance – Beauty, Wellbeing & Personal Care, South Asia
e4m Staff Dec 20, 2023 6:04 PM
The pizza chain has unveiled a new look, which captures the essence of being a companion for every joyful moment, the company said
e4m Staff Dec 19, 2023 6:47 PM
The alliance marks a strategic collaboration to boost fan and consumer engagement during the 2024 season
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
Chehneet Kaur Nov 8, 2023 9:02 AM
The brand has launched a brand film to introduce its innovative 'Butterstick', which reduces the hassles of using butter
As per Elara Capital, a media report recently stated that JUBI reduced the price of its large pizzas by almost 50% with the aim of making its pizzas more accessible and competitive
Gursahani was previously with Aachi Masala Foods as Head - Marketing & PR
e4m Staff Sep 26, 2023 8:31 AM
Bakhshi succeeds Gautam Sharma who built the Indo Nissin business
exchange4media Staff Sep 1, 2023 12:36 PM
The agency intends to forge an assertive creative growth strategy to bolster the brand's expansion endeavours
exchange4media Staff Aug 28, 2023 9:54 AM
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
exchange4media Staff Aug 7, 2023 6:44 PM
Grover will present about successfully navigating the changing food and beverages landscape and adapting to new customer journeys through technology and data
exchange4media Staff Jul 24, 2023 9:11 AM
The Florida-based company has bought nearly 6% stake in Patanjali, as per news reports
exchange4media Staff Jul 19, 2023 10:08 AM
In the wake of WHO asking for curbs on marketing of junk foods, brand experts say companies need to proactively monitor advertising messages & media choices, and be clear in communication
Tanzila Shaikh Jul 14, 2023 9:19 AM
A source privy to the development has confirmed the news to exchange4media
exchange4media Staff Jul 3, 2023 3:33 PM
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
Nilanjana Basu Jun 16, 2023 8:47 AM
The jewellery brand is all set to launch 100 new stores with an investment of Rs 5500 crores over next few years
Ruhail Amin Jun 14, 2023 9:47 PM
