OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
EssenceMediacom will manage Bambino’s account from their Bengaluru office
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
The advertising & promotion expenses stood at Rs 396 crore
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories
The certificates will have to be submitted annually
Prior to iD Fresh Food India, Rahul Gandhi was with ITC Ltd for over nine years
The account will be managed by Tonic Worldwide’s Delhi office
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
The campaign aims to elevate societal awareness and encourage civic engagement
The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
As per news reports, this account is worth close to Rs 140 crore
Deepak Jolly, Chairman, Ind Food & Beverage Association and Founder, Consocia Advisory, reminisces his cherished memories with Shantanu Guha Ray
This is the second year of the partnership
As part of this partnership, the brand has produced a TVC that will air during Rajasthan Royals matches
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the product, TG, growth strategy and more
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
The event celebrated exceptional achievements in various categories, recognizing the outstanding contributions made by chefs, restaurateurs, and culinary establishments
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success
The fourth edition of the conference will be held in Chennai on 24 January 2024
The mandate includes the brand's end-to-end marketing initiatives including Creative, Digital Content, PR, Digital Media and Offline Media
The fest will be held on January 13th & 14th, 2024 at The Square @ GMR Aerocity, New Delhi
Rajat Diwaker was earlier with Marico as Managing Director - Bangladesh
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Suman Hegde will be joining Jubilant FoodWorks from Hindustan Unilever Limited, where she is Vice President Finance – Beauty, Wellbeing & Personal Care, South Asia
The pizza chain has unveiled a new look, which captures the essence of being a companion for every joyful moment, the company said
The alliance marks a strategic collaboration to boost fan and consumer engagement during the 2024 season
Featuring on D2C Revolution, Bhalla spoke about Yu Foodlabs’ objective, challenges and consumer behavior shifts in the ready-to-eat industry
He has also served as Managing Director of Lactalis India
The brand has launched a brand film to introduce its innovative 'Butterstick', which reduces the hassles of using butter
As per Elara Capital, a media report recently stated that JUBI reduced the price of its large pizzas by almost 50% with the aim of making its pizzas more accessible and competitive
Gursahani was previously with Aachi Masala Foods as Head - Marketing & PR
Arsiwalla was with the company for four years
Bakhshi succeeds Gautam Sharma who built the Indo Nissin business
The agency intends to forge an assertive creative growth strategy to bolster the brand's expansion endeavours
The DVCs have been conceptualized by BBDO
As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature
Grover will present about successfully navigating the changing food and beverages landscape and adapting to new customer journeys through technology and data
The Florida-based company has bought nearly 6% stake in Patanjali, as per news reports
In the wake of WHO asking for curbs on marketing of junk foods, brand experts say companies need to proactively monitor advertising messages & media choices, and be clear in communication
A source privy to the development has confirmed the news to exchange4media
Pop-up restaurant to open on June 30 in Los Angeles
Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration, say experts
The jewellery brand is all set to launch 100 new stores with an investment of Rs 5500 crores over next few years