Leeford Healthcare appoints Tiger Shroff as brand ambassador
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
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Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
Meet the man behind the viral phenomenon ‘Ganji Chudail
Shriram Panchal in an exclusive chat with IMPACT Magazine
AJIO Onboards Varun Dhawan as Brand Ambassador
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
Hotstar has seen three-fold hike in viewership for women’s cricket this year: Dhruv Dhawan
Dhruv Dhawan, Head of Ad at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
‘India can really be the test case for Dentsu globally’
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
4700BC & Netflix partner with Karan Johar to unveil popcorn flavours
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Dhruvish Thakkar named AVP - Revenue and Growth at Swiggy Dineout
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
Deepspatial promotes Dr. Bushra Zaman to Chief AI Officer
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
The Leela Ambience Gurugram names Shridhar Nair as Senior VP, General Manager
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
Guru Mishra elevated to Senior VP - Digital Media and Buying at RepIndia
Guru Mishra has been with the company since 2021
Shriram Capital appoints Subhasri as Managing Director & CEO
Subhasri has been serving as the Joint Managing Director
FCB Kinnect appoints Neha Mishra as Chief Talent Officer
Neha Mishra joins from erstwhile VMLY&R, where she was Chief People Officer for India
Why brands take the OOH route to virality
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Sudhir Mishra, Bhupendra Chaubey announce scholarships for Urdu journalists
These annual scholarships aim to support and nurture young and emerging Urdu journalists
Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics
Here’s a roundup of all the commercials we loved in Week 3 of August
McCann Worldgroup names Ankit Vohra as National Planning Director
Vohra joined McCann Worldgroup for a second stint in September 2022
Bhasker Shrestha joins Myntra as Deputy Director - Brand Marketing
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
Google's summer of reckoning: A wake-up call for big tech
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Jackie Shroff asks the judgemental to judge for the right reasons in Sa Re Ga Ma Pa ads
Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good
Schneider Electric ropes in Shreyosi Sen as India Communications Leader
Sen has worked with organizations such as Sterlite Power, Alstom and GE
Clear Premium Water unveils 3rd TVC with Hrithik Roshan
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
‘Every bit of data is talking to other data; you must learn to live in a multifocal world’
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
Shraddha Kapoor named brand ambassador of YesMadam
Shraddha Kapoor has become the face of the brand's latest campaign, 'Har Expert, Salon Expert Nhi Hota'
Spykar celebrates the bond of Raksha Bandhan with #ThreadsOfLove campaign
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
The Social Olympics, 2024
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Genpact appoints Sanjeev Vohra as first Chief Technology & Innovation Officer
Most recently, Vohra served as the global lead of Accenture Applied Intelligence
Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
OpenAI Co-Founder John Schulman quits to join Anthropic
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Three Fourth Solutions gets Halder Group's integrated media mandate
The primary objective of the mandate is to articulate Halder Group's vision and enhance its brand presence across multiple platforms
Ajay Singh elevated to Business and Marketing Head at HRX
In his new role, Ajay will steer HRX towards new heights of success and innovation
Harpic's new campaign highlights connection between mood upliftment and clean bathrooms
The ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ campaign is created by Havas Worldwide India
Ferrero Rocher unveils rakhi campaign with Hrithik Roshan and Sara Ali Khan
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
Indian Men's Hockey Team gets a musical tribute from Yashraj Mukhate
The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics
Sustainability narratives and greenwashing
Guest column: Vaishnavi Kanugula, Senior Consultant, Pitchfork Partners Strategic Consulting, talks about the gamble of greenwashing in the world of lab-grown diamonds
Marry advertising and flirt with content
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Budget 2024: Will special allocation for Bihar and Andhra Pradesh lift India’s AdEx?
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Shreyas Rao joins Haymarket as its CBO
Shreyas Rao recently stepped down as Network Head, Digital Revenue & Strategy at Times Network
A small agency with the right intent can make it to the big league: tgthr co-founders
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Reckitt’s Robin Fabric Whitener makes a comeback
The campaign has been executed by tgthr
Unlocking future of HR: BW People HR Excellence Summit & Awards 2024
The summit & awards are set to take place on 30 July at Four Seasons Hotel, Bellary Road, Ganganagar, Bengaluru
Shreyas Rao moves on from Times Network
Shreyas Rao was Network Head, Digital Revenue & Strategy at Times Network
Chrome DM celebrates 16th anniversary at the Delhi Golf Club
Industry leaders and friends came together to celebrate Chrome DM's milestone
Gaurav Mashruwala named TOI’s President – Times Experiences
Gaurav Mashruwala was earlier Vice President and Business Head for INS Live business at Viacom18 Media
Patanjali unveils TVC with Tiger Shroff & Tamannaah Bhatia
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
Can Threads pull in more brands this year?
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
boAt brings back the retro with Shruti Haasan
The association is for the launch of Bassheads 122 ANC wired earphones
Avinash Pandey: Passion for networking, compartmentalisation, unwavering delegation skills
Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network
Peeping into the Glass
Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes