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AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
Dhruv Dhawan, Head of Ad at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
e4m Staff Aug 30, 2024 11:51 AM
Neha Mishra joins from erstwhile VMLY&R, where she was Chief People Officer for India
e4m Staff Aug 28, 2024 10:26 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
These annual scholarships aim to support and nurture young and emerging Urdu journalists
e4m Staff Aug 26, 2024 3:57 PM
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
e4m Desk Aug 22, 2024 12:47 PM
What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh
Shubhranshu Singh Aug 19, 2024 3:12 PM
Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good
e4m Staff Aug 16, 2024 3:44 PM
Sen has worked with organizations such as Sterlite Power, Alstom and GE
e4m Staff Aug 16, 2024 2:38 PM
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
e4m Staff Aug 16, 2024 12:40 PM
Shubhranshu Singh, CMO, Tata Motors, author and columnist, took the stage at exchange4media English 40 Under 40 Journalism Conference to share his insights on media and culture in the age of AI
e4m Staff Aug 14, 2024 8:57 AM
Shraddha Kapoor has become the face of the brand's latest campaign, 'Har Expert, Salon Expert Nhi Hota'
e4m Staff Aug 13, 2024 11:54 AM
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Most recently, Vohra served as the global lead of Accenture Applied Intelligence
e4m Staff Aug 9, 2024 12:41 PM
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
The primary objective of the mandate is to articulate Halder Group's vision and enhance its brand presence across multiple platforms
In his new role, Ajay will steer HRX towards new heights of success and innovation
The ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ campaign is created by Havas Worldwide India
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
The anthem by Yashraj Mukhate celebrates sportsmanship and camaraderie of team India as they compete for top honours at the 2024 Paris Olympics
e4m Staff Jul 31, 2024 5:11 PM
Guest column: Vaishnavi Kanugula, Senior Consultant, Pitchfork Partners Strategic Consulting, talks about the gamble of greenwashing in the world of lab-grown diamonds
Vaishnavi Kanugula Jul 30, 2024 12:58 PM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Rahul Vengalil Jul 30, 2024 7:41 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Shreyas Rao recently stepped down as Network Head, Digital Revenue & Strategy at Times Network
e4m Staff Jul 18, 2024 4:57 PM
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Payal Gwalani Jul 18, 2024 4:19 PM
The summit & awards are set to take place on 30 July at Four Seasons Hotel, Bellary Road, Ganganagar, Bengaluru
e4m Staff Jul 17, 2024 6:47 PM
Shreyas Rao was Network Head, Digital Revenue & Strategy at Times Network
e4m Staff Jul 16, 2024 8:23 PM
Industry leaders and friends came together to celebrate Chrome DM's milestone
e4m Staff Jul 15, 2024 4:32 PM
Gaurav Mashruwala was earlier Vice President and Business Head for INS Live business at Viacom18 Media
e4m Staff Jul 15, 2024 12:54 PM
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
e4m Staff Jul 10, 2024 1:16 PM
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Sohini Ganguly Jul 10, 2024 9:28 AM
The association is for the launch of Bassheads 122 ANC wired earphones
Guest Column: Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media, on his association with Avinash Pandey who recently stepped down as the CEO of ABP Network
Pankaj Krishna Jul 5, 2024 11:51 AM
Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes
Pragati Rana Jul 5, 2024 9:25 AM
Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent journalists, say experts
Sonam Saini Jul 2, 2024 9:11 AM
