The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Murali Swaminathan joins the executive management team and will report to Chief Executive Officer and President Dennis Woodside
Sinclair held the role of Worldwide Head of Consultancy at the media agency
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
The campaign has two digital films showcasing inspiring stories of inclusivity
The notice has been issued by the Press Council of India
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The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric Ai product and Simplus’s content intelligence in the financial domain
Havas Media's Bengaluru unit will drive media duties of the brand across OOH, digital, TV, print, and on-ground activations
Prior to this, she was working for five years at Vedanta Limited as the Chief Brand & Communications Officer
Neena Dasgupta is the CEO and Founder of The Salt Inc.
About 85 percent of the employees of Zee Media have been given an increment in salary, ranging from 5 to 15 percent
Tyagi brings over 26 years of experience in brand building and marketing communications
The alliance merges IncrementX's monetization technology and demand partnerships with Loop Media’s business location reach
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
As per reports, Tony Vinciquerra, Chairman & CEO of Sony Pictures Entertainment, has said during a meeting that the company was considering several candidates as NP Singh’s replacement
As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
Previously, she has worked with WhatsApp, Colgate Palmolive, India Today, and more
Shanaya Kapoor is Dot & Key’s first ambassador
Snap’s current revenue stands at $1.2 billion; number of daily active users 422 million
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
During a masterclass, Sinch’s Ankur Agrawal, Senior Vice President, IP Messaging, spoke about how to turbocharge marketing campaigns
The team will be seen in action from March 23
The new logo is built around the concept of "Windows of Opportunity”
Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India
An exclusive event for CMOs & media agency heads was held in Mumbai
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
Sneha John was Director-Brand Marketing & Social at Swiggy
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024
The deal will begin in 2024 and will cover all major BCCI events until 2026
Canada-based Independent creative agency Courage Inc has executed the brand's latest campaign
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
The campaign features three Digital Video Commercials
Heavily censuring what it teams as an attack on freedom of speech, the alliance has extended its support to the journalists through a detailed statement
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Poonawalla Fincorp film is a quirky take on how people take loans The ‘Log toh Sawaal Karenge Hi’ campaign has two short films
Trivedi joins Snap from Google where he was Director of Google Pay - India Business; will report to APAC President Ajit Mohan
Kumar is a seasoned industry professional with close to two decades of experience across Banking, NBFC, Insurance and FMCG
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co., will be among the key speakers
The theme of the upcoming edition on July 20 is ‘Inclusive Marketing: Winning Customers with Diversity, Equity and Inclusion'
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co. will be among the key speakers