inc
Amit Banati Joins Mondelēz International as CFO?blur=25

Amit Banati most recently served as Chief Financial Officer at Kenvue

e4m Staff Jun 18, 2026 10:46 AM

IPL 2026 Sees 2% Growth in TV Ad Volumes Amid Viewing Shift?blur=25

As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season

e4m Staff Jun 18, 2026 10:00 AM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025 Ceremony?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Staff Jun 17, 2026 1:06 PM

PIB Fact Check Debunks False Claim of RBI Gold Sale?blur=25

Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing

e4m Staff Jun 17, 2026 10:35 AM

IPL 2026 Sees 4% Rise in Ad Volumes Despite Fewer Advertisers?blur=25

Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026

e4m Staff Jun 17, 2026 10:13 AM

RBI Implements New Rules for Influencers and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 17, 2026 10:05 AM

Nestlé Boosts Marketing Spend to Drive Growth and Brand Engagement?blur=25

According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales

e4m Staff Jun 8, 2026 2:36 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

Polycab India Sees 81% YoY Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:37 PM

Indian beauty market?blur=25

The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting

e4m Staff Jan 9, 2026 11:50 AM

creator income, influencer marketing?blur=25

Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency 

e4m Staff Jan 6, 2026 1:03 PM

Freshworks Inc. Murali Swaminathan?blur=25

Murali Swaminathan joins the executive management team and will report to Chief Executive Officer and President Dennis Woodside

e4m Staff Sep 4, 2024 11:38 AM

Curtis Sinclair?blur=25

Sinclair held the role of Worldwide Head of Consultancy at the media agency

e4m Desk Aug 30, 2024 12:22 PM

Barbados?blur=25

As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys

e4m Staff Aug 22, 2024 3:36 PM

Warner Bros. Discovery Kathleen Finch?blur=25

The US Networks business will be led by Channing Dungey, Warner Bros. Television Group Chairman and CEO

e4m Staff Aug 20, 2024 12:27 PM

Muthoot?blur=25

The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction

e4m Staff Aug 12, 2024 5:36 PM

zepto?blur=25

The campaign has two digital films showcasing inspiring stories of inclusivity

e4m Staff Aug 10, 2024 6:00 PM

Coca-Cola India?blur=25

The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call

Chehneet Kaur Jul 24, 2024 8:52 AM

the salt inc?blur=25

This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric Ai product and Simplus’s content intelligence in the financial domain

e4m Staff Jul 18, 2024 12:36 PM

Havas Media Network India Muthoot FinCorp?blur=25

Havas Media's Bengaluru unit will drive media duties of the brand across OOH, digital, TV, print, and on-ground activations

e4m Staff Jul 9, 2024 9:14 AM

Sonal Choithani?blur=25

Prior to this, she was working for five years at Vedanta Limited as the Chief Brand & Communications Officer

e4m Staff Jul 4, 2024 3:00 PM

zee media?blur=25

About 85 percent of the employees of Zee Media have been given an increment in salary, ranging from 5 to 15 percent

e4m Staff Jun 17, 2024 11:06 AM

Saurabh?blur=25

Tyagi brings over 26 years of experience in brand building and marketing communications

e4m Staff Jun 16, 2024 2:20 PM

IncrementX?blur=25

The alliance merges IncrementX's monetization technology and demand partnerships with Loop Media’s business location reach

e4m Staff Jun 13, 2024 1:49 PM

Muthoot FinCorp Shah Rukh Khan?blur=25

This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India

e4m Staff Jun 7, 2024 12:46 PM

Tony Vinciquerra Sony Pictures?blur=25

As per reports, Tony Vinciquerra, Chairman & CEO of Sony Pictures Entertainment, has said during a meeting that the company was considering several candidates as NP Singh’s replacement

e4m Staff May 31, 2024 11:15 AM

Chimp&z Inc?blur=25

As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio

e4m Staff May 8, 2024 11:22 AM

vc?blur=25

Previously, she has worked with WhatsApp, Colgate Palmolive, India Today, and more

e4m Staff May 6, 2024 5:59 PM

Snap Inc?blur=25

Snap’s current revenue stands at $1.2 billion; number of daily active users 422 million

e4m Staff Apr 27, 2024 4:59 PM

Lok sabha elections 2024?blur=25

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

Kanchan Srivastava Apr 18, 2024 8:44 AM

Sinch?blur=25

During a masterclass, Sinch’s Ankur Agrawal, Senior Vice President, IP Messaging, spoke about how to turbocharge marketing campaigns

e4m Staff Apr 10, 2024 12:19 PM

Hero FinCorp Bharat?blur=25

The new logo is built around the concept of "Windows of Opportunity”

e4m Staff Mar 12, 2024 1:32 PM

Gurgaon Incredibles?blur=25

Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team

e4m Staff Mar 6, 2024 4:34 PM

Sunder Madakshira?blur=25

Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before

e4m Staff Mar 4, 2024 10:38 AM

Reliance Disney?blur=25

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private Limited through a court-approved scheme of arrangement

Sonam Saini Feb 29, 2024 8:57 AM

pulkit sharma snapchat?blur=25

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in India

Kanchan Srivastava Feb 26, 2024 9:07 AM

Coca-Cola Q4 FY23?blur=25

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023

Aditi Gupta Feb 15, 2024 8:40 AM

Swiggy Sneha John Pincode?blur=25

Sneha John was Director-Brand Marketing & Social at Swiggy

e4m Staff Feb 9, 2024 10:39 AM

Snap Inc Q4 FY23?blur=25

Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year

Sohini Ganguly Feb 7, 2024 10:27 AM

Neeraj Chopra Visa?blur=25

The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024

e4m Staff Feb 6, 2024 3:44 PM

bcci atomberg?blur=25

The deal will begin in 2024 and will cover all major BCCI events until 2026

e4m Staff Jan 29, 2024 10:55 AM