The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
Naveen Mathur joins the company from Times Internet
We bring you a recap of stories published on exchange4media that earned significant readership
TIL undergoing mega restructuring exercise, insiders say
Employees hired over the last three years have been the most impacted, sources told e4m
The affected employees, spanning various segments and verticals, have been given a three-month severance package, sources said
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
Comments from stakeholders invited by November10, 2023
Willow, Cricbuzz to distribute 88 bilateral cricket matches between India and other countries
At Brandcast 2023, the internet giant also shared that YouTube Shorts’ average daily views have grown by over 120% year-on-year
The mobile-only internet browser has been founded by Arjun Ghose
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
Only 5% of workforce has been reduced, says the company
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts
This strategic partnership will provide ILH's Diamond Members a unique opportunity to publish two podcast episodes per week
At the Pitch CMO Summit 2023 - Delhi Edition, Rahul Singh, Director - Business Development, The Trade Desk, spoke extensively on the opportunities in the Open Internet
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
Prior to this, he was with HT Digital Streams as the Chief Content Officer
According to the report, the importance of digital touch points has grown to 49%
Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of open internet in India, and more
Sources claim that the tech giant is in advanced talks with Times Internet to buy the latter's OTT platform
The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report
The company’s ad revenue jumps 25 percent in FY22, Print media business grew 60 percent, as per regulatory filings
Both Times Internet and Amazon are tight-lipped about it, but sources privy to the matter say the talks are in an advance stage
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Post-acquisition, the three platforms will continue to operate as independent brands
The video highlights how most Indians are unable to fulfill even their fundamental rights like the right to education and the right against exploitation as the internet is really siloed for them
Saran has been a journalist for over two-and-a-half decades
The trends are based on Starcom’s monthly report
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
Gill, The Trade Desk India General Manager, said the company was exploring and educating leading marketers about programmatic opportunities on the open internet
The AltNews donor data shared with police reportedly contains crucial information like address, name, bank and PAN details of the donors
Raghunath joins the tech giant from Times Internet
As per a regulatory filing, the social media unicorn has allotted 4,157 equity shares to Times Internet and its subsidiary
COO Puneet Gupt will become interim head
For this campaign, Criteo partnered with Technology, Humans, and Taste
The ministry has recommended use of government email facility or government instant messaging platforms for the communication of confidential and restricted information
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Rao will be responsible for expanding top premium publisher partners in India
Amazon Seller Services reported a 49% jump in revenue at Rs 16,379 cr in FY21 compared to Rs 11,028 cr in the year ago period and Flipkart Internet reported 25% jump in revenues at Rs 8,115 cr
The event was held virtually on December 18, 2021. Brigade Enterprises, Puravankara Ltd., Century Real Estate, Casagrand Builder, and Bhartiya Urban, were among the winners