life
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
e4m Staff Nov 25, 2024 10:58 AM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
Jaimit Doshi has been associated with Aditya Birla Sun Life Insurance for the last 5 years
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
e4m Staff Aug 30, 2024 12:02 PM
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
In his new role, Sourabh will oversee Corporate Social Responsibility, Corp Comm, the e-Commerce business, and Customer Experience management
e4m Staff Aug 13, 2024 12:33 PM
The platform, ‘LullabAI’, will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies
e4m Staff Aug 6, 2024 12:18 PM
The agency bagged 9 metals including 4 golds, 2 silver and 3 bronze metals for their outstanding work and creativity
With the campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states
e4m Staff Jul 25, 2024 3:53 PM
The campaign has been executed by the esteemed agency Left of Centre Marketing,
e4m Staff Jul 10, 2024 3:58 PM
Ashwani Gandhi will lead the three business verticals - Retreats, D2C and Products
e4m Staff Jul 8, 2024 12:41 PM
The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory
This is Herbalife's third consecutive Summer Olympics as the Official Nutrition Partner for Team India
The campaign has been launched on the occasion of National Insurance Awareness Day
e4m Staff Jun 30, 2024 10:00 AM
Shekhar Tewari, CEO, Modenik Lifestyle, talks about the insights behind the ‘Body Ki Bhasha’ campaign, strategic synergies, brand performance and more
Simran Sabherwal & Ritika Raj Jun 28, 2024 2:08 PM
The brand, published by RPSG Lifestyle Media, will launch later this year
e4m Staff Jun 24, 2024 10:45 AM
Appoints two new Directors to its Board - Dinesh Kumar Mittal and VV Ranganathan
e4m Staff Jun 19, 2024 6:08 PM
The impressive wins for India came across two categories - Outdoor and Health & Wellness
Mansi Sharma Jun 18, 2024 7:14 AM
The digital film highlights how fathers resolve life’s challenges with sound practical advice
e4m Staff Jun 16, 2024 1:00 PM
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
The digital film highlights the role of fathers being ‘Life Mitra’ to resolve life’s challenges with sound practical advice
e4m Staff Jun 13, 2024 3:49 PM
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
e4m Staff Jun 10, 2024 10:50 AM
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Surabhi Srivastava Jun 6, 2024 5:30 PM
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
Guest Column: Prateek Sharma, Sr. Manager, Corporate Communications, Max Life Insurance shares the evolving Role of Communications in Cultivating Meaningful Connections in a Post-Truth Era
Prateek Sharma Jun 5, 2024 4:32 PM
The company has unveiled a new logo but retained its brand positioning of "zindagi unlimited"
Erum Kidwai, Senior Vice President & Head - Marketing, Ageas Federal Life Insurance, speaks on their latest campaign, the challenges in working with technology, and more
Simran Sabherwal Jun 3, 2024 11:59 AM
CEO Sunil Sethi has formally retired from his post as the Executive Chairman
e4m Staff May 28, 2024 2:58 PM
The digital film highlights how mothers can nurture both, their children as well as career ambitions
e4m Staff May 10, 2024 5:36 PM
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
e4m Staff May 6, 2024 12:12 PM
In the latest edition of the Pitch BrandTalk, Udita Bansal, Founder and CEO, trueBrowns Lifestyle shares how the brand’s vision to be inclusive and conscious proved to be a differentiator
Simran Sabherwal Apr 16, 2024 8:31 AM
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
Ravi Kshirsagar holds over 17 years of extensive experience in corporate affairs, public policy, and government relations
Ritika Upmanyu Mar 26, 2024 4:51 PM
In this edition of Pitch BrandTalk, Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance, speaks about the brand philosophy of #ZindagiUnlimited
Simran Sabherwal Mar 20, 2024 1:08 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Pradeep Menon. M Mar 5, 2024 2:14 PM
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
Alok Rungta is currently the Deputy CEO and CFO at Future Generali India Life Insurance
e4m Staff Mar 1, 2024 12:57 PM