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Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 15, 2026 5:24 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
e4m Staff Jan 16, 2026 12:50 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
e4m Staff Aug 23, 2024 4:46 PM
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
e4m Desk Aug 19, 2024 10:48 AM
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m Staff Jul 30, 2024 6:10 PM
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
Aditi Gupta Apr 29, 2024 8:40 AM
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
Prabal Basu Roy Apr 22, 2024 6:45 PM
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
e4m Staff Apr 22, 2024 2:58 PM
Company receives independent scrutinizer report to proceed with formalities
e4m Staff Apr 15, 2024 4:32 PM
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
Aditi Gupta Mar 29, 2024 8:49 AM
Puneet Gupt, COO, Times Internet, becomes the new vice-chairman at the DNPA. Puneet Jain, CEO, Digital HT Media, continues as the treasurer
e4m Staff Mar 22, 2024 6:20 PM
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
e4m Staff Mar 18, 2024 2:26 PM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
Ruder Finn aims to expand its Middle East and global footprint with this acquisition
e4m Staff Feb 28, 2024 10:04 AM
The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
e4m Staff Feb 20, 2024 3:05 PM
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
Tanzila Shaikh Jan 29, 2024 3:58 PM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Chehneet Kaur Jan 10, 2024 8:49 AM
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
The #LetGoForNew’ campaign is an ode to the annual celebration of Sankranti in Andhra Pradesh
e4m Staff Dec 27, 2023 6:35 PM
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
e4m Staff Dec 14, 2023 1:48 PM
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
e4m Staff Dec 7, 2023 12:45 PM
While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts
Aditi Gupta Nov 17, 2023 8:52 AM
