Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
The cause of his death is not yet known
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
Prior to becoming a prominent commentator on India's tech space, Parthasarathy served DRDO for over 20 years as a defence scientist on various projects, including the Indian Missile Programme
The notice has been issued by the Press Council of India
The mandate includes exclusive advertising rights across 27 stations and 31 trains
Ishha Bawa was earlier the Head of Marketing at Tyroo
This is the sixth edition of the awards
Kaveri unveiled #LovebeginswithMom campaign
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
DD Purkayastha was the Managing Director & CEO of ABP for 14 years
Company receives independent scrutinizer report to proceed with formalities
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
There are over 20 titles in its Digital Library
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
Puneet Gupt, COO, Times Internet, becomes the new vice-chairman at the DNPA. Puneet Jain, CEO, Digital HT Media, continues as the treasurer
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
The campaign is named ‘Trends with Benefits’
Ruder Finn aims to expand its Middle East and global footprint with this acquisition
The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
The helpline will be available for the public to use in March 2024
Auditors have flagged the RBI concerns over KYC issues in their assessment, reflects the financial report
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
The #LetGoForNew’ campaign is an ode to the annual celebration of Sankranti in Andhra Pradesh
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
The report, titled ‘New frontiers - Navigating the evolving landscape for online gaming in India' said that the industry is likely to reach Rs.33,243 crore by FY28
While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts
Adesara comes from Adani Wilmar
The draft guidelines are open for public feedback until the 31st of December 2023
The honour was part of the Hindu businessline Changemaker Awards 2023
The TVC focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20
The new design has been created using latest technologies like Artificial Intelligence
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
The mandate was won following a multi-agency pitch process
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and more
Maybelline New York will provide the free training, Brave Talk, in association with The Jed Foundation