mcd
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
e4m Staff Jul 29, 2024 11:29 AM
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Tanzila Shaikh Apr 12, 2024 8:40 AM
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
McDonald’s has also tipped its hat to its WcDonald's identity by transforming Mumbai's Linking Road restaurant in anime style
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
e4m Staff Feb 27, 2024 9:55 AM
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
e4m Desk Feb 14, 2024 11:50 AM
The initiative has been conceptualised and executed in collaboration with OMD India
e4m Staff Jan 25, 2024 2:37 PM
The film features Anirban Bhattacharya, Priyanka Sarkar and Arjun Chakraborty
e4m Staff Oct 26, 2023 5:46 PM
McDonald’s India- North and East has launched the actor's go-to meal comprising McAloo Tikki Burger, cheesy fries, Pizza McPuff with a regular beverage
exchange4media Staff Aug 25, 2023 4:10 PM
The film has been conceptualized and developed by the internal creative and content team at Licious
exchange4media Staff Aug 5, 2023 6:00 PM
Netizens trolled the ad, arguing that it objectifies McDonald's female employees and encourages men to harass them
exchange4media Staff Jun 9, 2023 2:41 PM
The brand launches a new TVC starring the actor, #DontExplainJustShare
exchange4media Staff Jun 8, 2023 2:32 PM
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
exchange4media Staff May 17, 2023 2:10 PM
He will be in charge of the international developmental licensed market
exchange4media Staff May 3, 2023 1:02 PM
Zomato's new film has a sweet message for India's uniform-clad warriors, which include food delivery agents
exchange4media Staff Jan 27, 2023 2:58 PM
Releases the first film of the three-part series depicting true to life situations and evoking the feel-good moments that McDonald’s stands for
exchange4media Staff Jan 23, 2023 7:02 PM
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Kanchan Srivastava Jan 17, 2023 8:44 AM
The cricket legend took to Twitter to ‘remind McDonald’s India about his name’
exchange4media Staff Jan 4, 2023 4:49 PM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
This is the third film from the EatQual initiative and has an unique take on inclusivity
exchange4media Staff Dec 27, 2022 3:05 PM
McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense
Tanya Dwivedi Dec 26, 2022 3:58 PM
Brands tugged at heartstrings this year with TV spots that focused on human connections
exchange4media Staff Dec 24, 2022 7:56 AM
The global flagship IP has been launched in partnership with MTV
exchange4media Staff Dec 17, 2022 12:54 PM
As part of the mandate, First Partners will manage strategic brand communications, and crisis mitigation
exchange4media Staff Dec 16, 2022 10:27 AM
The actor’s strong youth connect will further strengthen the bond between McDonald’s and its fans, the company said
exchange4media Staff Dec 13, 2022 5:52 PM
The e4m-DNPA Dialogues saw a riveting discussion on big tech between Emma McDonald, senior policy adviser, Minderoo Foundation and Peter Lewis, director, The Australia Institute
exchange4media Staff Nov 25, 2022 6:42 PM
As part of the partnership, McDowell's No.1 Soda will appear on the upper sleeve of the FC Goa shirt for the entirety of the ISL season
exchange4media Staff Nov 8, 2022 1:42 PM
The fast-food chain has launched a campaign for the festive season, urging users to download the app for special offers
exchange4media Staff Nov 1, 2022 1:19 PM
The collab will comprise desserts featuring KitKat as the central ingredient
exchange4media Staff Nov 1, 2022 1:07 PM
The slice-of-life film created by DDB Mudra has been shot in Hindi, Tamil, Telugu and Kannada
exchange4media Staff Oct 8, 2022 11:00 AM
He joins from Digitas where he was heading the creative function for almost 7 years
exchange4media Staff Oct 3, 2022 11:30 AM
In his new role, Ranjan will be responsible for driving growth in the region and leading day-to-day operations of all functions of the company
exchange4media Staff Sep 30, 2022 1:15 PM
The campaign includes a series of TVCs conceptualized by DDB Mudra
exchange4media Staff Jul 30, 2022 8:19 AM
For this year’s festival of creativity, DDB Mudra Group has sent five of its ad campaigns with brands like Netflix, McDonald’s, Stayfree and BGMI
Kanchan Srivastava Jun 3, 2022 8:22 AM
